niche marketing: Should You Add Haunted House Hunters to Your Niche Marketing Plan? - 10/23/17 10:39 PM
A recent article from realtor.com® reveals a niche market Agents and Realtors® might not have considered yet; haunted house hunters.  It is that time of year when all the ghosts and goblins come out on the streets in search of candy.  However, there are some houses that have ghosts hanging out year round.  Believe it or not, there is an actual market for these houses.
So do you make a new drip campaign for these scare seekers?  Check out our most recent blog to find out, and leave us a note about what you would do.
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niche marketing: Are You Willing to Pay Online Gatekeepers for Real Estate Leads? - 10/05/17 07:28 PM
According to a recent report from our friends at Zillow, most people still find their agent through referral, but that trend is rapidly changing.  With the continued growth of a digital world, more and more people are finding Agents through online referral resources like Zillow, realtor.com and the like.  What is your plan to stay relevant, be found and grow your business through Real Estate leads?
The biggest gatekeepers we see are still Zillow, realtor.com and Facebook.  However, there are some new players on the field as well: like the social site Nextdoor and, possibly coming soon, Amazon.  The gatekeeper role is … (2 comments)

niche marketing: Real Estate Niche Marketing- Taking it From Theory to Reality - 09/26/17 10:39 PM
The world of Real Estate sales is so vast it is impossible to be all things to all people.   Even if you could somehow do it all, it would still be impossible to reach every market segment through marketing. These are just several of the reasons why niche marketing has seen such a rise in popularity and has become the go-to strategy for success.
Taking the Real Estate niche marketing from theory to reality it requires a plan. Realtors® that make a plan and then set it in motion are far more likely to find success than those who perform marketing activities … (3 comments)

niche marketing: Your SEO- Do Search Algorithm Updates Complicate Your Niche Marketing? - 04/26/17 09:21 PM
One of the key trends in Real Estate marketing today is hyperlocal marketing or niche marketing. Many Realtors® know that having their boots on the ground in their communities have huge value, and they are using that specialty knowledge to win the battle with syndicates.
It is easier to rank high or even first in community or neighborhood searches. SEO is a tricky task to master, but many of our customers are up for the challenge. They depend on the Buying Buddy IDX CRM to help them in their quest to rank high in local searches and bring in the leads. However, … (1 comments)

niche marketing: The Gerardi Group Makes Big Change To Beat Zillow in The Local Market - 03/04/17 04:30 PM
Niche marketing has been a buzzword in Real Estate for quite a while now. However, it has recently taken a turn from buzzword/trend to a way of life for many Real Estate companies. For companies looking to beat syndicates, they have to go local- they have to go “niche”.
 
Although niche marketing was already a strategy for the Gerardi Group @ Coldwell Banker Town and Country, having the right tools to execute on that strategy has been a challenge- until now. They recently chose the Buying Buddy IDX CRM Suite (MBB) to take their online presence and marketing to the next level. … (2 comments)

 
Paul Eastwood, Buying Buddy IDX CRM (Buying Buddy)

Paul Eastwood

Buying Buddy IDX CRM

Littleton, CO

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