iHOUSEweb Inc.'s (ihouseweb) Blog

We love technology. So naturally, we get excited about all the new technology that makes reaching out to buyers and sellers easier.  As a company that provides online marketing tools for real estate professionals, would you expect anything less? But our opinions are less important. That's why we'...

Real estate call capture hotlines have always been marketed as great tools for capturing more buyer leads. This is indeed true, but they are also good for sellers. Why? Because sellers want their home to sell fast. To sell the home fast, you need to find the right buyer. A real estate 800 number ...

A quality MLS Search can go a long way in generating qualified buyer leads. That's why we recently put together a white paper on the 5 Essentials that every MLS Search should have. It's surprising how many don't! 9 out of 10 of your site visitors are there to search for homes, so make sure your M...

We've mentioned before that we believe using companies that do not specialize in online marketing specifically for REALTORS can result in missed opportunities. Though their product may work, it likely won't have the specialized features that can give you that extra edge.For example, there are a l...