What's Your Favorite Tech Tool and Why? - 08/28/09 11:03 AM
We love technology. So naturally, we get excited about all the new technology that makes reaching out to buyers and sellers easier.  As a company that provides online marketing tools for real estate professionals, would you expect anything less? But our opinions are less important. That's why we're asking YOU: What is your favorite marketing tool and why?Is it your website? IDX tool? Drip email program? Contact manager? Yard signs? Smartphone? Please share your technology success stories
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A Classic Buyer Tool in a New Light - 08/20/09 05:51 PM
Real estate call capture hotlines have always been marketed as great tools for capturing more buyer leads. This is indeed true, but they are also good for sellers. Why? Because sellers want their home to sell fast. To sell the home fast, you need to find the right buyer. A real estate 800 number helps get more buyer leads and is one more thing that you can offer that other agents in your area don't.According to Kevin Miller, an Indiana agent who uses a real estate hotline, "The pitch to the seller is that, granted they're not getting a flyer in … (6 comments)

5 Essentials Your MLS Search Should Have... But Probably Doesn't - 08/12/09 06:09 PM
A quality MLS Search can go a long way in generating qualified buyer leads. That's why we recently put together a white paper on the 5 Essentials that every MLS Search should have. It's surprising how many don't! 9 out of 10 of your site visitors are there to search for homes, so make sure your MLS Search has all 5 of these features. Read our white paper to learn all 5!What features of your IDX system are the most important to you?
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Avoiding Missed Opportunities - 08/05/09 06:04 PM
We've mentioned before that we believe using companies that do not specialize in online marketing specifically for REALTORS can result in missed opportunities. Though their product may work, it likely won't have the specialized features that can give you that extra edge.For example, there are a lot of pay-per-click services out there that are truly effective at bringing in more traffic to your website. But do these services go the extra mile? Do you know what happens to the visitors once they land on your website? Do they go to a specialized landing page for optimal lead conversion? Are you paying … (0 comments)

 
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