Marketing and Market Ups & Downs - 03/31/10 06:06 PM
Have you ever noticed that when the economy is down, you hear that it is now more important than ever to do more marketing? Have you also noticed that when the economy is up, you still hear that it is now more important than ever to do more marketing? Why is that? Because if you are serious about real estate, you should always be marketing. No matter what. If you're not, you might as well find another profession. When the market is down, the number of buyers and sellers is down, meaning you have to fight extra hard to get the … (0 comments)

What is the Cornerstone of Your Marketing Plan? - 03/25/10 12:12 PM
Take a minute to think about this question: what is the cornerstone of your real estate marketing plan?Was your answer your website? If so, don’t feel too bad, that’s a good answer. But your website actually shouldn’t be the cornerstone of your marketing plan and we’re here to explain why.While a website is undeniably important, it is merely the vehicle you should use to deliver the cornerstone of your marketing plan. Your website is the giant neon sign over your door that says, “What you want is right over here!” Your real estate marketing cornerstone should be a robust IDX MLS … (0 comments)

The luck of the real estate agent? - 03/17/10 02:02 PM
Every year people don their greenest clothing on March 17th and celebrate Irish culture. We're not going to get into all the history of Saint Patrick's Day. Instead, we're going to focus on one aspect of Irish culture, at least as we've defined it - Luck. The true meaning of the phrase "the luck of the Irish" is unknown, with theories ranging from a particularly large number of lucky Irishmen striking it rich during the California Gold Rush to the peculiar ability for Irish to bounce back from decidedly unlucky events, such as famine, prejudice, and conquest. Whatever the exact origin, … (0 comments)

What Women Want in a New Home - 03/05/10 01:35 PM
I was doing a bit of research earlier and came across this article in REALTOR Magazine. Designing for Women: See It From Her PerspectiveThe article emphasizes the importance of the major role that women play in the decision of which home to purchase. According to the article, there are four types of female homebuyers – a Margo, an Elise, a Claire, and a Maggie (though how they named the personalities is beyond me). Basically, the four personality types value different characteristics in a home and, as sales people, real estate agents need to bear those preferences in mind. By understanding the … (3 comments)

 
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