IDX – more than a listing search - 06/28/10 04:49 PM
Yesterday I went to my local grocery store for lunch because I had a coupon for a free deli sandwich. I went in, ordered, and while the gentleman behind the counter created my sandwich masterpiece, he informed me that they currently have a promo for a free 20 oz soda to go with my sandwich. So, not only did I get a free sandwich, I got a free soda to go with it! Needless to say, I was pretty jazzed by this little extra they threw in. Sure it didn’t cost them much, but little extras can go a long way … (2 comments)

Pop Quiz! How do you compare to your peers? - 06/21/10 11:52 AM
Quizzes. I remember the good ol' days when a soda pop cost a nickel and the thought of taking a quiz was most unwelcome. Now? Now a soda pop hovers somewhere around $2 and quizzes are everywhere. And heck, people like quizzes almost as much as they like soda pop! What's going on?!It seems that Internet surfers are hooked on quizzes. IQ quizzes. Personality quizzes. Career quizzes. “Which superhero are you?” quizzes. Impossible quizzes. Love quizzes. Music quizzes. Sports quizzes. All sorts of quizzes!Why are people hooked on quizzes? No, that's not a quiz, just a rhetorical question. There are a … (0 comments)

How To Save Your PPC Campaign From Crashing and Burning - 06/14/10 11:52 AM
Airline runways are smooth. They're smooth for a lot of reasons, not the least of which is to ease the transition between gliding through the air and barreling down a concrete slab at 150 mph. Seriously, would you want to land on a rocky, uneven, unpaved runway? Probably not, because the chances that you'll make it thru the experience are pretty slim.Believe it or not, your Google pay-per-click campaigns are exactly (well, a lot) like the airplane landing described above. Homebuyers and sellers who are searching Google for real estate in your area are the passengers on the plane. The runway … (1 comments)

Is flash really that bad for SEO? - 06/07/10 12:09 PM
First of all, what is Flash? Flash is a tool that web developers use to add dynamic text and video to websites. According to Wikipedia, "Adobe Flash (formerly Macromedia Flash) is a multimedia platform used to add animation, video, and interactivity to Web pages. Flash is frequently used for advertisements and games." And according to many, Flash is SEO's kryptonite. Search engines cannot index flash content and by including valuable content in flash or by using flash introductions, you might as well kiss the search engines goodbye. In 2008 Google and Adobe (the creator of Flash), announced that Flash is indexable … (2 comments)

 
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