Real estate is a "multiple personality" kind of career. Think about it... you probably have numerous different email addresses, a couple of websites, a few phone numbers, and YOU as the lucky recipient who gets to sort through all of that data. So when Ben Kinney shared one of his online marketing strategies during the April 2012 RainCamp event people were definitely a little bit skeptical of the idea!
During this video, Ben Kinney talks about his real estate marketing tactic of keeping multiple accounts (aka personalites) on Twitter. He does this to make sure his messaging is always on track for various audiences. Take potential buyers for a HUD property compared with a luxury property as an example. By lumping those two groups of real estate prospects into a single Twitter feed, he would most likely repel both sets of buyers. By having a Twitter account dedicated exclusively to the luxury home buying experience and topics that are of interest to that demographic, he positions himself as an expert in luxury home marketing.
Luxury homes, new construction, HUD properties, first time home buyers... all of these are real estate marketing niches that agents can pursue through Twitter.
Every day, consumers are coming up with new ways to find their next real estate agent. One of the more creative ways we've been seeing lately is the use of the Siri on the iPhone. Siri gives the iPhone user the ability to ask ANY question (believe…
Now this is "Bringing Geeky Back! " Ben Kinney, Chris Smith, Bob Stewart, and Scott Stratten all on one call? Any agent who doesn't attend should just turn in their license! Via ActiveRain Corp. : Registration now open for RainCamp: More Social,…
To celebrate the arrival of March Madness (along with our affinity for iPads over jock straps), IMSD is pleased to announce the Geeky Sweet Sixteen tournament! Over the next two weeks, it's up to YOU to cast your votes as the titans of social media…
Blocking out time for real estate prospecting is one of the habits that sets top real estate agents apart from their competition. Listen as Ben Kinney describes what an average day looks like for the agents in his office from when they wake up until…
Embedding a Wufoo form in your ActiveRain blog is a great way to capture real estate leads from Craigslist. The agent needs to capture the lead so they can deliver the information they promises in the ad. By embedding a Wufoo form in your real…
Does it feel like your real estat business is stuck in a rut? Join the Internet Marketing Specialist Designation (IMSD) and ActiveRain for a free webinar by Ben Kinney that will challenge the activities you do day after day that aren't generating…
In Ben Kinney’s listing presentation, he discusses the “Foreclosure Triangle. ” The premise is that the number of foreclosure properties on the market is getting worse, not better, which is going to drive down the value of homes in…
How to Earn $180, 000 in Real Estate During this 11-minute video from the December RainCamp hosted by ActiveRain, real estate marketing guru Ben Kinney walks through the “$180, 000 problem. ” This is the exercise used by Ben Kinney&rsquo…
How to Build a Gmail Email Signature with Social Media Icons Building an email signature for Gmail with social media icons isn't as hard as many agents think it might be. The biggest challenge is finding free hosted images that you can embed since…
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.
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