real estate internet marketing: SEO -Why it needs to be your FIRST online marketing strategy Part 1/4 - 09/13/17 03:53 PM
Rainers,
This post is the first in a series discussing Real Estate SEO. I believe it is the first and most important topic a real estate professional should learn when they are in the process of considering real estate digital marketing strategies meant to drive both buyer and seller leads generation. 
 
This post is a series of four. I believe the discussion about SEO should start with why? Why of all the lead generation strategies should a real estate agent or brokerage even consider SEO? I've created a 12-minute video that really discusses this subject in depth but I am going to summarize. 
 
LONG … (2 comments)

real estate internet marketing: How to use Active Rain For SEO in 2017 - 08/10/17 04:43 AM
How to use Active Rain for SEO| (From a guy that uses it effectively) 
 
I've been on Active rain for seven months. One of the things I have noticed is even EXPERIENCED bloggers are not using Active Rain for backlinking as effectively as they could be and inexperienced bloggers don't seem to be using it at all. I'm going to show almost all of you how to get the most out of your Active Rain Subscription. (Yes for Active Rain to be effective for SEO you need to spend the $199.00 for a years subscription) 
 
Before I show you how I want to illustrate how effective … (11 comments)

real estate internet marketing: One Minute Marketing #4: Not FOCUSING on the RIGHT social media - 04/27/17 11:34 AM
Active Rain,
 
You will want to watch this ONE MINUTE video. I'm laying down some heavy wisdom today. So many realtors ask me where they should be focusing their extremely limited time in terms of Social Media. That's EXACTLY what I address in this Instagram video. 
 
 
 INSTAGRAM VIDEO     
 
The video wouldn't embed correctly you have to click the link. 
(2 comments)

real estate internet marketing: One Minute Marketing - Failure to plan a digital strategy. - 04/26/17 10:41 AM
Hello Active Rain,
 
Happy hump day. Today's one-minute marketing video talks about how FEW real estate professionals plan properly for their online AND offline businesses. Take 30 days and plan the rest of your career!
 
(0 comments)

real estate internet marketing: ONE MINUTE MARKETING : Day Two - Naming your Real Estate Domain - 04/25/17 09:21 AM
Good Morning! 
 
Today's session of one-minute online marketing is brought to you by years worth of questions about Domain Naming strategy AND Google penchant for change. This one minute Video will give you the CORRECT strategy for naming your domain in 2017. 
 
It's a broad topic. If you have additional questions message me. In the meantime enjoy. 
 
 
 
 
 
(2 comments)

real estate internet marketing: Zurple Lead Generation - A Case Study - 03/05/17 06:18 PM
Active Rain Community, 
 
Zurple. If you don't already know it's a real estate lead generation platform. You can find Active Rain User Reviews including one of my own HERE.
 
Zurple advertises on facebook and Google/Bing looking for buyers and sellers prospects. It sends those prospects to a website. 
 
 
The website looks like this. I've outlined the important elements of the home page. 

 
 
You can click on "address" as part of this search results page and others. That's when Zurple requires registration. If you register you see a unique page combining "listing" push pins and Google street view of the listing you are interested in. 
 
I have already posted on … (2 comments)

real estate internet marketing: What is a real estate niche? - 02/27/17 05:43 PM
Active Rain Community,
 
 
Simply put a niche is an area of specialization. For seasoned real estate professionals, the term will not be new. What I am referring to is ONLINE real estate niches.  I like learning by example, so I am going to teach by example.  
 
An online real estate niche is a website | facebook page | Twitter account dedicated to: 
 
Types of housing  Types of Architecture  Types of real estate transactions  Types of buyers or sellers  Location  Special Licenses or relationships   
Here are those examples I promised. 
 
Joyce Rey has a strict 8 MILLION dollar + luxury focus. Does not personally list or sell a … (6 comments)

real estate internet marketing: Creating A Viral Pinterest Meme for Real Estate 5/5 (VIDEO) - 02/16/17 12:03 PM
Active Rain Community,
 
Thank you for all the support. This series has been my most popular by far. So much so I created some BONUS content for those of you who find audio and video a little easier to digest. 
 
Please bring yourself up to speed with the first 4 installments of this series. 
 
Why should I create image based content? (POST ONE)
Researching competitors to come up with VIRAL meme content. (POST TWO) 
The mechanics of creating a meme. POST THREE
Some ideas on how to create an ORGINAL unplagiarized meme. POST FOUR 
 
You can also check out my real estate meme post on inboundREM or my IMAGE … (0 comments)

real estate internet marketing: Creating a ORIGINAL VIRAL pinterest pin. 4/5 - 02/13/17 10:40 AM
Active Rain Readers: 
 
Today's the 4th installment in my series on creating "viral" Pinterest pins. I'll be giving you THREE great idea's on creating original memes. 
You can also see my post the Top 50  real estate memes of all time.  Yhat is the SOLE driver for the results you see below. 
This is a snapshot of 1 weeks worth of Social traffic taken 2/13/2017. 
 
I recommend you read the first three installments of this series. 
ARTICLE ONE Creating Viral Pinterest Pins  
ARTICLE TWO Researching Viral Pinterest Pins 
ARTICLE THREE Taking an existing IMAGE and turning it into a Viral Meme 
 
Hopefully, I have your attention.  Once again I'm going … (1 comments)

real estate internet marketing: Taking an Image and Making it a VIRAL Meme 3/5 - 02/09/17 09:30 PM
Dear Active Rain Readers,
 
This is my third post on creating a Viral Pinterest Pin. Here is what you can expect from this installment. 
 
How to Select an Image  How to select the text for the MEME  That's it! Keeping it simple. 
You do need to read the PREVIOUS two posts. 
How to create a VIRAL real estate meme POST #1
Researching a viral real estate meme POST #2 
 
You should have already researched your competitors on Pinterest and Instagram. If you have, then you already have identified meme's that have repins and shares. Here is the pin I created using the same method I am going … (5 comments)

real estate internet marketing: How to use other bloggers content for SEO. - 02/06/17 07:12 PM
Dear Active Rain,
 
Wouldn't it be nice if you didn't have to spend a ton of time blogging? Even nicer if you could get some good SEO out of SHARING other people's content? Good news. You can. This post isn't going to be a highly detailed "how to". Instead, I am simply going to point you in the right direction. 
Here are some extremely EASY ways to take EXISTING content and use it yourself while still maintaining SEO value. 
 
Do you have a favorite blogger that writes in the "7 reasons you need to..." 10 top reasons .." etc ect? If you are familiar with a … (1 comments)

real estate internet marketing: Creating a Viral Pinterest Post (RESEARCH) Part 2 of 5 - 01/27/17 03:58 PM
Active Rain Readers,
 
If you didn't tune into my post yesterday, you should read it so that THIS post will make sense. 
 
YESTERDAYS POST
 
Today I am going to talk about research. Full disclosure I had a few clues as to what Pinterest users were looking for regarding something that might work for my Real Estate Marketing blog. I decided on meme's because the topic itself centered around photo's and some research using the following tools showed a decent amount of search volume.  
 
Google Keyword Planner  Sem Rush Organic Search  Ahref's "Keyword Idea's   
Here is the AHREF's result 
Next, I wanted to see HOW … (6 comments)

real estate internet marketing: How did I research and Create "Viral" Pinterest pins? (1/5) - 01/26/17 05:13 PM
Dear Active Rain Readers,
 
I very much want to share a detailed description of how I ended up with FOUR viral pins on Pinterest off a single blogs post from 13 months ago. But first, let me give you a little incentive to stick with me as I find time over the next couple of weeks to WRITE these posts. 
 
A single post has gotten me 15,000 links to a blog page. It is these links that drive 30-50 visitors per day and something in the neighborhood of 80k impressions on my Pinterest profile page which DOES have my company information. 
This is an … (6 comments)

real estate internet marketing: How Pinterest Generates as much traffic as ALL other marketing efforts - 01/24/17 02:29 PM
 
Not kidding. Pinterest by itself generates more traffic to my website than ALL other SEO efforts combined.
 
Keeping this short and sweet. Here is a rough estimate of all of my traditional SEO efforts for inboundrem.
SEO consists of producing content (blog posts). In today's SEO environment you want to produce the BEST piece of content available on the web for the keywords your targeting. So you may need images, graphs, infographics, and video. 
 
Once produced you need to promote your blog post socially in as many places as you can. Here is a short list. 
 
Facegroups that are relevant to topic  Google + groups relevant to … (6 comments)

real estate internet marketing: Real Estate Marketing Expert Reviews Agent Evolution - 01/16/17 03:39 AM
I built a website using the Agent Evolution theme. 
 
Agent Evolution is Word Press theme builder that focus's on Real Estate. They have been recognized as one of the countries top if not THE top real estate theme builder. Wp Beginner named this on of the themes for realtors in 2017. 
 
IDX broker bought Agent Evolution in September of 2014. 
 
I was introduced to this theme while I was the sales manager at imFORZA. We built hundreds of websites using this theme. For me, I was very distantly associated with the production process. I was however very in tune with the "launched" product and what … (1 comments)

real estate internet marketing: 5 social media tips any real estate agent can follow. - 02/24/16 11:40 AM
I must get asked 3-5 times a week to review realtors social media branding. I think most real estate professionals understand the potential of social media but few seem certain they are leveraging it the right way. Here are a few super simple tips that take 10 minutes each but will jump start your social media traffic. 
 
Here are 5 social media tips any real estate agent can follow. 
1. Take the name of the city you do business in such as "Los Angeles" do a google search as follows 
"Los Angeles realtor twitter profile" 
"Los Angeles realtor facebook profile"
 
Pick a couple of the top search results. 
Add … (5 comments)

 
Robert Newman, Creating Enduring Online Marketing Results (Inbound Real Estate Marketing L.L.C.) Rainmaker large

Robert Newman

Creating Enduring Online Marketing Results

Buffalo, WY

More about me…

Inbound Real Estate Marketing L.L.C.

Address: 6268 Lemona Ave, Van Nuys, CA, 91411

Mobile: 818-274-9245

Office: 818-570-5595

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