real estate tips: SEO -Why it needs to be your FIRST online marketing strategy Part 1/4 - 09/13/17 03:53 PM
Rainers,
This post is the first in a series discussing Real Estate SEO. I believe it is the first and most important topic a real estate professional should learn when they are in the process of considering real estate digital marketing strategies meant to drive both buyer and seller leads generation. 
 
This post is a series of four. I believe the discussion about SEO should start with why? Why of all the lead generation strategies should a real estate agent or brokerage even consider SEO? I've created a 12-minute video that really discusses this subject in depth but I am going to summarize. 
 
LONG … (2 comments)

real estate tips: How to use Active Rain For SEO in 2017 - 08/10/17 04:43 AM
How to use Active Rain for SEO| (From a guy that uses it effectively) 
 
I've been on Active rain for seven months. One of the things I have noticed is even EXPERIENCED bloggers are not using Active Rain for backlinking as effectively as they could be and inexperienced bloggers don't seem to be using it at all. I'm going to show almost all of you how to get the most out of your Active Rain Subscription. (Yes for Active Rain to be effective for SEO you need to spend the $199.00 for a years subscription) 
 
Before I show you how I want to illustrate how effective … (7 comments)

real estate tips: Creating a Wordpress Real Estate Theme: A Case Study - 07/21/17 04:19 PM
A Step by Step Guide on how I created A world class real estate theme for under $1000 dollars in less than 4 weeks. 
 
 
 
 
 
Full transparency NORMALLY I outline each and every step detail by detail. But Active Rain has been tricky in terms of understanding how much TIME rainers are willing to invest in tutorials. If I get enough comments I'll come back and either EDIT this post with all of my steps outlined OR create a more detailed case study on my website and link it here. 
 
STEP ONE: BUY AN EXPIRED DOMAIN NAME + SIGN UP FOR IDX
EXPLANATION: Google DOES NOT … (6 comments)

real estate tips: One Minute Marketing #4: Not FOCUSING on the RIGHT social media - 04/27/17 11:34 AM
Active Rain,
 
You will want to watch this ONE MINUTE video. I'm laying down some heavy wisdom today. So many realtors ask me where they should be focusing their extremely limited time in terms of Social Media. That's EXACTLY what I address in this Instagram video. 
 
 
 INSTAGRAM VIDEO     
 
The video wouldn't embed correctly you have to click the link. 
(2 comments)

real estate tips: One Minute Marketing - Failure to plan a digital strategy. - 04/26/17 10:41 AM
Hello Active Rain,
 
Happy hump day. Today's one-minute marketing video talks about how FEW real estate professionals plan properly for their online AND offline businesses. Take 30 days and plan the rest of your career!
 
(0 comments)

real estate tips: ONE MINUTE MARKETING : Day Two - Naming your Real Estate Domain - 04/25/17 09:21 AM
Good Morning! 
 
Today's session of one-minute online marketing is brought to you by years worth of questions about Domain Naming strategy AND Google penchant for change. This one minute Video will give you the CORRECT strategy for naming your domain in 2017. 
 
It's a broad topic. If you have additional questions message me. In the meantime enjoy. 
 
 
 
 
 
(2 comments)

real estate tips: ONE MINUTE MARKETING: DAY ONE - 04/24/17 03:14 PM
Active Rain,
 
I am in the midst of doing a 30 day series of the TOP ONLINE MARKETING mistakes I see realtors make. 
 
I am using Instagram (inboundrem ADD ME) to post the original content. I am now uploading to YouTube and posting here. I'll do a few days worth. If no one comments or the comments are not overwhelmingly positive(which they have been on Instagram) I'll stop posting.
 
The videos are ONE MINUTE in length. Here is DAY ONE the biggest most common online marketing mistake I have observed real estate agents making over the last 10 years and 1000's of conversations.  
 
(3 comments)

real estate tips: 5 Ideas for Spring Time Real Estate Blog Posts. - 03/31/17 08:39 PM
Dear Active Rain,
 
I'm following up Debbie Laity  Spring Cleaning Contest blog post with a few ideas for blog topics.  My ideas follow the THREE principles that all real estate bloggers need to focus on. 
Creating LIFESTYLE and NICHE content that is both relevant and TARGETED to the community you serve Making sure the blog post is link worthy and shareable   AUTOMATE as much of the writing process as possible IE: Use Grammarly, YOAST and WORDPRESS  
There are a lot of tips including tools and tricks of the trade I could mention. I want to keep this post simple and straight to the point. FIVE … (1 comments)

real estate tips: It's Time for Some Spring Cleaning With the Spring Cleanup Challenge - 03/29/17 03:00 PM
  
I wrote a companion piece to a spring cleaning blog with the same title. I spent a bit of time researching this comment and I wanted to make sure it got noticed by those taking on the spring cleaning challenge. 
 
 
Debbie Laity This post is incredible. As a professional marketer, I too have some spring cleaning to do. You've created an excellent "to-do" list for Active Rain readers. As a professional blogger, I have already done many of the items on your list and have resources that have made writing easier for me. I'm going to LINK to these resources using YOUR bullet points … (7 comments)

real estate tips: Anyone Use or considering using Placester? - 03/17/17 07:36 AM
Active Rain Community, 
 
 
I just wrapped up a four-day project that I am lovingly going to refer to as "4 days in the life of Placester". 
 
For those that don't know Placester is a Real Estate website provider. Here are the quick facts: 
 
The men in the picture above are the founders. Frederick Townes and Matt Barba. They met in 2008 and started a lesser known company called Rent app. In 2011 they changed the name of the company to Placester.  Placester now has 400,000 customers including RE-MAX and Keller Williams. You might be using one of their websites and not even know it.  … (1 comments)

 
Robert Newman, Creating Enduring Online Marketing Results (Inbound Real Estate Marketing L.L.C.) Rainmaker large

Robert Newman

Creating Enduring Online Marketing Results

Buffalo, WY

More about me…

Inbound Real Estate Marketing L.L.C.

Address: 6268 Lemona Ave, Van Nuys, CA, 91411

Mobile: 818-274-9245

Office: 818-570-5595

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