A single listing website spotlights a single listing or single property and offers vanity appeal to a home seller that has a website dedicated exclusively to their property. However, there is controversy as to whether single listing websites are an effective marketing tactic or just a gimmick to impress prospective customers. Yet, beyond just being a vanity offering that impresses clients, there are marketing benefits to creating single property websites. Having a short URL, such as www.propertyaddress.com, is very straight forward and memorable when used in marketing materials and e-mails. Due to the limited number of characters, a single listing domain does not use up much space and avoids having annoying line breaks that occur with long URLs. Single listing website domain names are particularly effective when utilized on yard signs. They fit on the signs and are memorable even to prospects quickly passing by in cars.
Another benefit of a single listing website to the home seller is that a prospective buyer directed to a website focused specifically on one listing is less likely to be distracted by opportunities to browse other homes. An omission of these distractions, such as a search box which entices prospects attention to other properties, encourages the website visitor to stay focused on the single property only. This applies in particular when a prospect enters the address of the home directly into a search engine. It is more productive for the home seller to deliver direct access to their listing, rather than providing opportunities to scroll through lots of competing homes.
Although the following are single property subdomain websites, they serve as good examples of what a single property website looks like.
22429 Brookside Court, Lake Barrington IL 60010
http://22429brooksideway.agents123.com
3550N Pine Grove Avenue, Chicago IL 60657
http://3550northpinegroveavenue.agents123.com
For reference, the above are subdomains because they are webpages on the agents123.com website. A full fledged single property website would only have "www.propertyaddress.com" in the URL without adding any other domain name in between the property address and dotcom (agents123.com in the above example), but the above offer good examples of the content of a single property website.
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