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marketing: Marketing That Gets You Noticed #1- Give them a reason why - 10/02/07 12:30 PM
Give your customers a strong reason why you are sending the letter, why they should read it and why they should respond to it now. Example: "Because your interest rate is going up, give me a call so we can discuss your options." "Your credit has improved since the last time we met, let me sow you how you can now save money...." Using the specifics in your market will give you more credibility. Take the time to really hammer out your marketing to make it the most personalized, intuitive it can be. Your clients will thank you for not wasting their time
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marketing: Lead Generating Database - 09/28/07 04:50 PM
If you have closed loans over the past 3-5 years, you know that many if not most of your clients have an Adjustable Rate Mortgage or a Fixed to Adjustable Rate Mortgage. Do you know off the top of your head how many of your past clients loans are becoming adjustable? If you don't, guess what, you're missing an awesome opportunity to get back in front of your past client(s) with vital loan information. Most clients I speak with regularly tell me that they know there are past clients that meet this criteria, but they would have to go back to
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Jason Bliss
Bellevue,
WA
More about me
Intuvo.com
Cell Phone: (425) 681-2111
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