marketing: Do you read every article in the newspaper or in a magazine? - 09/24/07 11:41 PM
Probably not. So, how do you decide which ones to read? By the headline, of course. The headline first gets you interested, and then you read for more details.
And a good headline is exactly how you can increase readership of all your ads.
Have an interesting headline in every ad … (6 comments)
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marketing: Trusting in Trust - 09/22/07 10:06 PM
What do today's outstanding salespeople have in common?
They share a commitment to base each of their business relationships on trust, according to sales trainer Stephan Schiffman.
He notes, "Too many salespeople focus on whether or not they appear trustworthy. That's not the point. To earn a customer's trust, you must be trustworthy."
And … (8 comments)
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marketing: Quick Marketing Tip - 09/19/07 11:28 PM
Looking for more people to put in your sphere of influence?
Ask to go through all your broker's old files that were handled by agents who no longer work at your office. These files and names belong to your broker. And because these people have already dealt with your office, they should … (8 comments)
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marketing: Open House Marketing Tip - 09/15/07 09:05 PM
I'm sure you've heard of sending out open house postcards to all the neighbors. You might even do it yourself.
But instead of sending an informal postcard that might just get tossed in the trash without a second glance, how about calling the neighbors yourself and personally inviting them to the open house?
Not only … (32 comments)
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marketing: A Great Housewarming Idea - 09/13/07 09:47 AM
Many real estate and mortgage consultants I know give plants as house warming gifts.
That’s a good idea, but plants die.
Another idea is to give a fireproof safe for all their important documents. The safe costs more than a plant, but will last a lifetime. You can get one … (30 comments)
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marketing: Thank You, Zig! - 09/10/07 11:10 PM
Zig Ziglar’s most famous quote is “You can get anything you want if you help enough people get what they want.”
It’s true. Help your clients get what they want:
a nice homea fair pricegreat service.Do this, and you'll have clients for life - clients who will tell all their … (22 comments)
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marketing: 25,000 Points in 30 Days!!! - 09/08/07 06:57 PM
Ok, so why the flames? Because I'm burning this joint up! LOL
Once I got the hang of working with ActiveRain, I decided that (no matter what, I would do a post on what my first 30 days have brought me. Well, I'm glad to report that I passed the 25,000 mark … (21 comments)
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marketing: Look to Your Past - 09/04/07 08:14 AM
Every now and then, reflect upon on the past with the aim of searching for techniques that have made you successful . . . not only in sales, but in all other endeavors as well.
Perhaps recalling a summer job during high school or college will unearth a skill that … (0 comments)
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marketing: P.S. Did You Know . . . ? - 09/02/07 08:20 AM
The P.S. (postscript) in any letter is the second most read statement after the headline.
So, add a P.S. in every single one of your letters.
You could use it to provide a general summary of whatever you said in your letter. Or you could write "teaser" information to … (45 comments)
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marketing: Selling a House With No Equity - 09/01/07 08:34 PM
You can’t list a house with no equity.
Well, you can if you don't mind working for free.
You will occasionally run across a listing where the owner does not have enough equity in the house to pay for your real estate commission. You obviously cannot help, but a private … (6 comments)
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marketing: Do Your Clients Know How Much You Do For Them? - 09/01/07 08:00 PM
You can never educate your customers too much.
As their agent or lender, you need to tell them in excruciating detail, everything you do for them. Like an attorney, who lists every minute he spent on your behalf, you can list every action you take for them.
There is nothing … (12 comments)
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marketing: What Do You Think? - 08/16/07 10:18 AM
I recently learned of a loan officer who does business only with people who refer his business.
Long story short, he reminds the owner of busineses he frequents that 1) he is a mortgage lender and 2) since he gives them business by patronizing their establishment, he "expects" them to give … (6 comments)
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marketing: What Are You Doing to Keep Your Clients and Generate Referrals? - 08/09/07 02:12 PM
The answer should be "relationship marketing." When was the last time you sent an unexpected card at an unexpected time to someone you care about? Do you think it would make a difference?
Do you remember people's birthdays and other special occasions? Do you think that matters to them?
… (3 comments)
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