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marketing plan: How is the Real Estate Market doing? - 02/20/08 08:48 PM
I hear that question all the time.  What does the question really mean? 
Do you truly care about what's going on in Phoenix, if you live in Pasadena, CA?  Do you care about how the market is doing in Pasadena, if you live in San Marino, CA?
As a real estate broker, the answer is yes... I care.  As a seller or buyer, I couldn't care less.
I just sold my house.  It is located in San Gabriel, but has San Marino schools.  The first thing I did when I was thinking of selling my house, is to learn what was going on on my street.  … (16 comments)

marketing plan: SHIFT HAPPENS: Top 10 Seller Mistakes as the Pasadena Market Shifts - 07/20/07 09:01 PM
I have always believed that real estate is strictly a LOCAL business.  To this day, I am flabbergasted by the local Pasadena news media writing and panicking about national real estate trends.  What does that have to do with Pasadena home sales?  Very little! 
The real estate market in and around Pasadena, California has been pretty steady.  It's not as hot as it used to be, but we're definitely seeing a shift to a more balanced market.
Buyers are being more cautious and are taking a little more time to find the home of their dreams.  Sellers are begining to be a … (21 comments)

marketing plan: Open Houses: Do they really sell homes? - 07/09/07 01:45 AM
I live on the border of San Gabriel, Pasadena and San Marino.  After my morning coffee and crepes (family tradition - my kids are used to starting the day on Sundays with crepes and nutella), I took a drive around the neighborhood.
 
Open House signs were everywhere.  Some corners had five or six different realtor signs pointing San Gabriel Valley buyers to their Open Houses.  It was quite a colorful sight.
If I would have been a pedestrian, I would have been in major trouble.
Now my take on Open Houses is simple.  They do NOT sell homes in most instances.  After holding hundreds … (28 comments)

marketing plan: Pasadena Realtor Tells All: Sellers BEWARE! - 06/12/07 02:28 PM
As a Real Estate Broker working in the Pasadena, California market place, I have been monitoring homes as they come up on the market.  This, of course, helps me understand and to always be on top of the current inventory.  
As new listings come up in my area, I have programmed my computers to send me an automated email with information on the property immediately upon the home hitting the Multiple Listing Service.
Over the last year or so, I have seen some, well... the only way I can describe it is "doozies" come through my email.  I am constantly amazed that we have … (18 comments)

marketing plan: What does your Real Estate Agent do for YOU? - 03/28/07 12:31 AM
Sellers what do you expect from your Real Estate Agent? 
Most sellers will say to sell my home at the highest possible price with the least inconvenience.
But, how do Real Estate Agents differ?
We all have different approaches and views on how to accomplish our seller's goals.  When you are interviewing a Realtor for the job of selling your home, I would urge you to first LISTEN to what the Realtor says:
Is he or she trying to identify what's important to you in selling your home? 
Is the Realtor's approach more consultative vs. "salesy"?Do you feel like there's a connection between the … (10 comments)

 
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Pasadena CA Real Estate - Irina Netchaev

Pasadena, CA

More about me…

John Aaroe Group

Address: 40 West Green Street, Pasadena, CA, 91105

Office Phone: (626) 629-8439

Cell Phone: (626) 627-7107

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