selling a home: Formula for Selling Your Pasadena Home in 30 days or less - Part II - 08/25/08 08:33 PM
In the previous post, Sell Your Pasadena Home in 30 Days or Less, we discussed the basic formula for selling your home. There are three parts to your selling success:
Preparing your Pasadena home for sale. Determining a price for your home. Deciding how to market your Pasadena home. Today, I wanted to go into a bit more detail on the type of marketing and advertisement methods that are available in today's Pasadena real estate market.
We talked about the importance of bringing "eye balls" to see your home. Exposure is of utmost importance in getting the highest possible price for … (6 comments)
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selling a home: How is the Real Estate Market doing? - 02/20/08 08:48 PM
I hear that question all the time. What does the question really mean?
Do you truly care about what's going on in Phoenix, if you live in Pasadena, CA? Do you care about how the market is doing in Pasadena, if you live in San Marino, CA?
As a real estate broker, the answer is yes... I care. As a seller or buyer, I couldn't care less.
I just sold my house. It is located in San Gabriel, but has San Marino schools. The first thing I did when I was thinking of selling my house, is to learn what was going on on my street. … (16 comments)
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selling a home: SHIFT HAPPENS: Top 10 Seller Mistakes as the Pasadena Market Shifts - 07/20/07 09:01 PM
I have always believed that real estate is strictly a LOCAL business. To this day, I am flabbergasted by the local Pasadena news media writing and panicking about national real estate trends. What does that have to do with Pasadena home sales? Very little!
The real estate market in and around Pasadena, California has been pretty steady. It's not as hot as it used to be, but we're definitely seeing a shift to a more balanced market.
Buyers are being more cautious and are taking a little more time to find the home of their dreams. Sellers are begining to be a … (21 comments)
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selling a home: Pasadena Realtor Tells All: Sellers BEWARE! - 06/12/07 02:28 PM
As a Real Estate Broker working in the Pasadena, California market place, I have been monitoring homes as they come up on the market. This, of course, helps me understand and to always be on top of the current inventory.
As new listings come up in my area, I have programmed my computers to send me an automated email with information on the property immediately upon the home hitting the Multiple Listing Service.
Over the last year or so, I have seen some, well... the only way I can describe it is "doozies" come through my email. I am constantly amazed that we have … (18 comments)
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selling a home: Do you want to get your offer accepted? - 06/02/07 09:48 PM
I was reading Jana Cole's post Technology, Yes, but always Verify and it occurred to me how many agents still continue to fax over offers when representing their buyers.
When I started my career in real estate, I was taught to always present my buyer's offer in person to the Listing Agent. Unfortunately, over the last several years, with the market in Pasadena, CA going through the roof, many Listing Agents would not allow presentation of the offer in person. Especially, with multiple offers, where we sometimes get 15 to 20 offers at a time, it would make going through the presentations very time … (65 comments)
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selling a home: Home Staging - Is it really worth it? - 02/05/07 01:37 AM
Yes! Yes!! Yes!!!
I hired a stager to stage one of my listings in November of 2006. This condo was in a beautiful location, but the market was slow and there were 3 other listings in the same building with the same floor plan. Also, this was a very small two bedroom condo - only 900 sq. ft. - with the fireplace extending way into the living room and taking up a lot of space.
I just came back from the California Association of Realtors convention where I heard Barb Schwartz speak. Barb is the founder of the Accredited Staging Professionals - www.stagedhomes.com. … (16 comments)
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