Ar_home_b_search
 

Before I start, I just want to wish EVERYONE within the ActiveRain Community a Happy St. Patrick's Day - I hope it turns out to be an extremely lucky, profitable or at least productive day for each and every one!

 

I also wanted to share with you a service that I just signed up for and I have to say I am totally blown away by it.

 

The service is provided by Randy Roussie (Canada) - some of you may already know of him.  What he has put together is absolutely fabulous!  The system helps you work FSBOs, Expireds, Sphere of Influence, Investors, First-time Homebuyers, Sellers & Buyers in general...and in my opinion, the cost is amazing.  Check out his website at http://www.randyroussie.com/ or I think the website that you can view all the demos at www.Contact80.com

 

Anway, I just shot my whole database the email below to promote my master site that I received when signing up to Randy's program.  I also sent out 100 powerful postcards last night to FSBOs & Expireds offering to sell their homes in 38 days or less - I will keep you posted on how that works.

 

This really is a great system/program will all it has to offer.  If anyone else has been using it please let me know what you think.

 

So that's my wee tip for the day - so see what you think.  I'm in no way trying to sell or promote this - it's just when I see something as powerful as this - a system that is so cost-effective annd also cost efficient, I feel I have to share it with everyone.

 

I will be writing all about my success with this program (as I do with all real estate products/services that actually do work) on my website www.TheBestRealEstateSystems.com "What Works & What Doesn't!"   This is definitely up there with what I call the "must-have" tools for all Realtors - along with Proquest Technologies' Call Capture System and The RedX System to Work Expireds.

 

So let me know of you have been using this or what you think of it - I already have generated a ton of leads in about 5 days (I advertised on CraigsList with it!).

 

The best of luck to everyone at AR!

 

Slainte!

John Mc Kenna, MBA

 

Hey {first-name}

Just a quick email to wish you a Happy St. Patrick's Day from a true Irishman.

Check out my website www.TheIrishman.net for some great information, along with free websites for For Sale by Owners if you are looking to sell your home yourself.

TheIrishman.net also provides free websites to help sell your car, free websites to advertise your garage/yard sale, free websites for landlords/property managers to advertise your property to potential renters...and a lot more.

So make a Great Day!

John Mc Kenna, MBA

Bringing you the Luck of The Irish with all your real estate needs!

 

I recently read an article titled “Your Constant Companion” By Dr. Srikumar Rao, and I couldn’t but help relating this article to comments made by Lisa Burridge (ranked #47 agent in the world) on a recent recording she did on her success in using call capture in her real estate business. And we I put it all together, I feel that this is so relevant to all us Realtors. Let me know if you agree.

Dr. Rao states: You have a companion. One that never, ever leaves you. It sticks with you, staying even closer than your shadow. It is like a leech sucking your blood, and you cannot shake it loose.

This constant companion is your mental chatter.

Another name for it is your internal monologue. It begins the moment you open your eyes in the morning and carries on until you close your eyes at night. More often than you'd like, this chatter prevents you from drifting off to sleep. And when you finally do doze off, it may well make that rest fitful.

Some companion.

Think about what happens when you wake up. Does your mental chatter go something like this?...

"Drat! There's that alarm again. I don't want to get up. It's going to be another horrible day."

And does it continue throughout the day?...

"No toothpaste. I told him to get a new tube before he used this one up. If he cared for me, he would have done it."...

"Now I have to go to the stupid Open House that I promised those sellers I would do for them. I know no-one’s going to show up. What a waste of my Sunday! I told my broker I shouldn’t have listed this property. Not that the broker will actually listen to me. He will listen to Todd. Todd's so smooth -- he's going to be the next top producer for sure. Not me. I can't do anything right around here."...

"Lunchtime! Let's get the hell out of here. Forget inviting Lorna, she's been ignoring my e-mails all day. She probably doesn't like me."...

When you look at your mental chatter, you will notice that it is an unending stream of noise. But you will also discover that much of it is putting you down, either directly or, more subtly, by having you compare yourself unfavorably to others. And it is exhausting you by telling you all the things you have to do that you probably will not be able to.

Over time, those negative judgments start to accumulate. Eventually, they form a huge barrier squarely in front of you on the path to your ideal life.

It is like a coral reef, a strong structure capable of ripping the bottom off the stoutest ship ever made. Yet that structure is made up of the skeletons of tiny coral polyps. Each individual polyp is insignificant -- and when it dies, its death is of little consequence. But when hundreds of thousands of them die, they bond into that awesome reef.

Your mental chatter works like that. Each individual negative thought is of no particular significance. But it leaves a tiny mark -- and those tiny marks accumulate. You have been enduring a constant stream of mental chatter for decades. And you've been building a "reef."

That reef has imprisoned you -- and you never even realized you were building it. Even if, at times, you were dimly aware of your tendency toward negativity, you probably dismissed your thoughts as unimportant or as well-deserved criticism. And you were partially correct. Each individual coral polyp is unimportant. Each individual negative thought is inconsequential. But when taken together, they form a massive, nocuous structure.

That's where you live now -- in this "reality" you've created.

The good news is that once you become aware of what you have unconsciously allowed to happen, you can fix it! (And that’s exactly what I got from listening to Lisa Burridge – the #47 Agent in the World).

In this case, you are both doctor and patient, so first you have to know how bad the "disease" is before you can treat it. Here's how Dr. Rao advices to do the diagnosis:

For the next two weeks, carry a journal or notebook with you. Record your mental chatter -- positive and negative -- throughout the day. Be as specific as possible. In particular, note the number of times you beat up on yourself and compare yourself unfavorably to others. You might find that those negative thoughts fall into categories, such as "Criticism of Others," "Running Myself Down," and "Feeling Inadequate."

As you record your mental chatter, pay close attention to how your emotional state is tied to it. You might feel sad, overwhelmed, fearful, or dissatisfied. But you might also feel confident, peaceful, or grateful.

Do those feelings change often -- or is one dominant? Are they generally positive... or negative? How does your emotional state affect your behavior?

Jot it down.

If you tend to criticize yourself or blame others for your mistakes or frustrations, jot that down too.

Don't berate yourself when you notice negative thinking. You are just recording it. And remember, you are also recording positive chatter and the emotions connected to it.

Eventually, you will get to the point where you are constantly aware of your mental chatter. And you will find that this awareness changes it -- making it less able to take your thinking down a destructive path.

This gives you much needed control. You get to decide for yourself whether you are going to build your reality on the foundation of a negative judgment... or not.

You cannot eliminate your mental chatter but you CAN shape it and channel it. You can make it your friend instead of your enemy. And when you do this, your life takes off in more ways than you can imagine.

If you listen to the Lisa Burridge interview, Lisa states that each day her and her team will work at eliminating the negative and focusing on positive thinking. They don’t let the negative media affect how they think or work. Most agents today will quickly state that the market’s bad. But for who?? Our one-on-one clients at Real Estate Champions (I am also a coach with Dirk Zeller) are having their best year ever! I spoke to one broker who went through our “Jumpstart Your Production” program (it’s an 8 week training & coaching series), and he is set to have his best year, having been in real estate for 14 years!

Lisa Burridge’s market is only 50,000 and she is set to do over 500 units this year!

I have to agree with Lisa in that when you start saying positive affirmations each day, they will quickly work to block out all the negative forces that are going on in your head and preventing you from being motivated each day, from doing prospecting each day, from doing lead follow-up each day and all those other all-so-important daily tasks that top producers and champion agents do – no matter what.

Just try it and see!

 

I recently did a post that generated a lot of interest and comments etc.  The post was titled:

Why The ROI For Most Lead Generation Systems Stinks - And The 4 Simple Steps I Use To "Cheaply" Generate A Ton of "Good" Leads, Win Expireds & Sell My Listings.

You may have read it, but as a brief recap of the post, I explain how I use "high-end" technology (IVR) within my "expireds" strategy to win "expireds" and generate a lot of additional leads - and all really for pennies per lead.  As a note, I use in ALL my marketing - not just "expireds"!

As I stated in my previous post, the IVR technology that I use is Proquest Technologies' Call Capture System - simply because it is the very best out there, for pricing and all that comes with it.  Anyway, recently, Gary Elwood, the President and CEO of Proquest Technologies has been doing a series of free teleseminars where he has been interviewing some of his top producing clients - including Lisa Burridge, ranked number 47 in the "world".

Anyway, during Gary's teleseminars he mentions a report carried out by Baylor Unviversity which, basically confirms that, dollar for dollar, the most profitable lead generation avenue for real estate agents is IVR (Interactive Voice Response) Technology - more commonly known as Call Capture.

So I decided to look up this Report for myself.  And actually, while I confirmed what Gary Elwood was stating, the report itself makes for a very interesting read.  In a recent blog post Gary summarises the report. Below is his post.

(You Can Read The Full Baylor University Report Here)

"Last year researches from the Baylor University School of Business asked real estate agents, “When it comes to lead generation–what works?”

These researchers discovered two things.

First, those real estate agents who reported doing better–or much better–in their market than most agents reported significantly higher lead conversion rates to appointments.

Second, these same agents reported higher conversion rates from appointments to a transaction.

What was their secret? Well, their secret pretty much boiled down to 5 characteristics that make up a compelling real estate agent profile.

Let me show you what I mean.

Real estate agents who reported doing much better in their market tended to:

1. Have higher lead and appointment conversion rates.

2. Spend less on open houses as a percentage of their total spending.

3. Spend less on promotional items as a percentage of their total spending.

4. More productive when using open houses.

5. More seeker oriented in their lead generation activities

One way to approach this information is to use it as a baseline for your own lead generation investment. The question is: Are your lead generating strategies seeker-oriented or attract oriented?

Attract-oriented strategies tend to be activities like print advertising or signage where the real estate agent puts out the ad or the sign and then waits for leads to come in.

These types of strategies tend to be passive. You sit and wait.

On the other hand, seeker-oriented real estate agents typically invested in the proactive strategies like networking, referrals and IVR technology.

These type of strategies are active. Aggressive. They put you in control of your leads. And your career.

Yes, I know. Aggressive strategies are nerve racking for the timid. So, the question is: If you could be in control and guide your career to success, don’t you think it’s worth the risk of sticking your neck out there a little to be more aggressive?

I do. And I hope you do, too. You and your career are worth it. Let me know what you think." - Gary Elwood, Proquest Technologies.

 

 

I am doing a free teleseminar with Gary Elwood on Thursday -which discusses some of the tactics I had mentioned in a recent post - (if you haven't read the post - here's the link:

http://bit.ly/generate-leads

The below link will tell you more about the seminar.

USING “HIGH-END’” TECHNOLOGY IN YOUR REAL ESTATE BUSINESS TO EASILY CAPTURE & SECURE LEADS – A FREE TELESEMINAR FOR HIGHLY SUCCESSFUL & MOTIVATED REALTORS!

Even if you can’t make it, register anyway so you get to listen to it at your convenience later.

Some of you may have already registered but if you could do me a favor and forward this to the connections within your network - I would really appreciate it!

Thanks, and I look forward to seeing you on the call!  By the way, it is not going to be an hour of "sales pitching" -  I have a guarantee that it will be purely informative, sharing strategies that myself and other top agents are using right to generate leads and build our business.

See you Thursday!

John Mc Kenna, MBA

Realtor

1-800-218-7715 Ext: 5008

Remember: It's All About Sharing!!

 

I have just started a new Group titled "The Best Real Estate Systems - A Review of What Works And What Doesn't."

My first post outlines what this group is all about - check it out now!

I will start posting more shortly so you can get a better idea of what will be discussed here.

Looking forward to hearing your feedback on what you think and hopefully a lot of agents will join up and more importantly - PARTICIPATE!

 

I have just started a new group on LinkedIn called Today's Real Estate Agent - A Discussion Group for Highly Motivated & Successful Realtors.

I want to ask everyone at ActiveRain, if they wouldn't mind having a read at the full description of this new group and letting me know if it would be something they would be interested in participating in.

Here is the link: Today's Real Estate Agent - A Group for Highly Motivated & Successful Realtors http://www.linkedin.com/e/vgh/2092701/

I appreciate your time.

Thank you.

 

I am looking to know what everyone's opinion is on Real Estate Coaching.  Does anyone believe in it?  Has anyone had any success stories they could share with me.  I guess what I am asking is does anyone these days see value in coaching (now I don't mean training - there is a difference I feel).

 

I am very interested in everyone's views here.

 

Thanks for taking the time to share!

 

Sincerely,

 

John

 

I have 3 referrals if anyone is interested.

1. Property in Houston, TX - came through my 800 Call Capture System .

2. Property Los Angelos, CA - this one came through my HV Website this morning - upon some quick research, it looks like it would be a $1 million dollar home. (Trulia)

3. Property in Princeton, NJ - this is my client and will be selling his $900,000 home in Princeton shortly.

Anyone that may be interested, email me (YourRealtor@epix.net) or give me a call (570-696-0535 Home Office or 570-332-7069 Cell).

Thanks,

John Mc Kenna, MBA

"Have A Browse At My Website"

TheBestRealEstateSystems.com - A Forum of Sharing For Realtors - Discussing What Works And What Doesn't!!

 

Posted this about a week ago on the HouseValues/Market Leader Forum and it really has gotten some great discussion going.  So I thought I would post it here on Active Rain.

I have recently started to produce my own Virtual Tours / Online Movies for all my listings and I have had a great response from my clients and even high compliments from other Realtors - just the other day one agent emailed me after viewing my video for a listing that had just hit the MLS with the following message:

"Hi John, Had to write to say....... FABULOUS job!!

"I've Got the Brains, You've Got the Looks....Let's Make Lots of Money! " "There's a lot of opportunities. . . if you know when to take them. . . There's a lot of opportunities . . . if there aren't you can make them..."

I don't think you could have picked a more perfect song to play in the background. Your client must be very pleased with the effort you are putting forth. You have certainly "planted the seed" as to how fabulous the space is and the potential uses. Best of luck to you in getting it SOLD! Wish I had a Buyer! Best Regards, Cindy Perlick, Realtor® Your 'Visual Tour®' Specialist"

Here's the video she was referring to: "Photography Studio With New York Style Loft Apartment"

Let me know what you think. How I did this was I simply took a bunch of photographs of the property. I then upload the photos to Picasa (this is a free online software that Google offers - you simply have to sign up for a Google account). Picasa then allows you to do lots of great things with the pictures including make a movie - add information slides to your movie, etc. But the compliments that I have received from my clients have been amazing - which means that they will refer you to their friends and family, and work colleagues. I also get them to email me their reactions/compliments so I can use them in my future marketing.

For example, one client wrote about me: John has done more to sell our house in the past 3 weeks than all the other Realtors put together did over the past two years! So check out the video and let me know if you have any questions about using Picasa or even any suggestions on other things that might work.

Thanks,

John Mc Kenna

The Best Real Estate Systems

 

Subscribe to my online Realtor Ezine - "Today's Real Estate Agent" and share what's working for you!

 

The Top of The Morning All,

It is 9:30 am (Eastern) – I have just had a great big Irish Breakfast, the Irish music is blurring and my kids are doing Riverdance in the kitchen. So before the celebrations really get going, I wanted to wish you a Happy St. Patrick’s Day - from a true Irishman (just off the boat!).

Slainte agus tainte!

(To Your Health & Your Wealth!)

John Mc Kenna

Tip of The Day! When dealing with unqualified buyers and unrealistic sellers, try using some Irish Diplomacy!



Irish Diplomacy... is the ability to tell a man to go to hell so that he looks forward to making the trip.

 
 
Prudential_photo_large_e-mail_view

John Mc Kenna

Shavertown, PA

More about me…

McKenna Real Estate Group

Address: 309 Professional Building, Suite 12, Shavertown, PA, 18708

Office Phone: (570) 696-0535

Cell Phone: (570) 332-7069

Email Me

Real Estate Success Tip Techniques, Call Capture Systems, Lead Generation


Links

Archives

RSS 2.0 Feed for this blog