salesmanship: Sometimes You Can Be "Too Good" At Sales - 08/13/10 07:08 PM
I got "sold” by a good salesman the other day. Yep, buying a pair of sneakers. It was at a fancy outlet mall, and a big national brand. I tried on the sneaks, and they felt a little uncomfortable. The salesman, quite personable, said "You’ll get used to them” and that they were the "best sneakers he ever wore”…. He seemed knowledgeable about shoe construction and foot mechanics. So, with a little knot of hesitation, I took his word for it and bought the sneakers.
Wrong! They hurt. After a few days of attempting to wear them, they would not … (44 comments)
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salesmanship: Do You Really LIKE People? - 07/23/10 06:31 PM
If you are selling real estate, or anything for that matter, one of the keys to success is liking people. Well, it’s more than just “liking” -- it’s being “interested” and “curious”. I am not talking about faking it. We’ve all dealt with these salespeople before. They say the perfunctory "Hello", then cannot wait to get to the close and get you out the door. If you really “like” people, they can tell.
It's important to show others we are sincerely interested in them. That engenders trust and it's just a good thing.
Here are "like" questions:
… (70 comments)
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salesmanship: What Happens When "YOU" Are the Internet Lead? - 02/03/10 06:33 PM
Everyone is talking about internet marketing and lead capture nowadays. One of the biggest problems, it seems, is converting these leads into “buyers” who actually purchase. Systems and theories about getting results abound. But, just how do you generate the best consumer response to an internet inquiry? I recently became the lead to be converted to a buy! I was not looking for a house, mind you, but a new car.
Since I haven’t bought a car for several years, I was not sure how to go about picking a dealer and getting the best price. I don’t know the … (133 comments)
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salesmanship: #1 Lesson to Salespeople: Tell the Truth - 10/02/08 10:41 PM
Yesterday a salesman and his associate walked off the street into my Rulnick Realty office, carting a bunch of meat for sale. I didn't send them away, and say "No soliciting". Believe me, I give anyone credit trying to work hard to make a living, in any economy. The salesman said, "I've got an overrun in my steak shipment, and am trying to sell the rest for $3 a piece-- they normally go for $8-$10 each". We were really busy at the office, I had just hired a new agent, and I only had a quick moment. I thought that … (44 comments)
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