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marketing: 10.7 Steps to Successful Real Estate Marketing--Steps 4-6 reviewed - 04/18/12 06:54 PM
April marks my 25th anniversary in the Real Estate business. Through thousands of transactions and many moons of experience, I have honed in on the 10.7 most critical steps to successful real estate marketing. My last blog post touched on the 1st three points and as promied, I am now moving on to examine steps 4-6.
To recap, what we first looked at was
1. Exposure
2. Preparing the property for sale
3. Access to the property
Now, let's explore further and dive deep into:
4. Evaluation
5. Being Flexible
6. Perfecting the Pitch
EVALUATION
Evaluating your property accurately … (0 comments)
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marketing: 10 Critical Things You Need to Know About Great Real Estate Marketing - 04/09/12 09:46 PM
The 10.7 critical steps to successful Real Estate marketing
You’re selling your home. The Real Estate market is appearing to show signs of stabilization. Is it safe to just throw a sign in the front lawn and an ad in the paper? Well this isn’t 2005 anymore. It is 2012 and real estate values are significant enough to affect the net worth of many homeowners. Making sure your home is marketed effectively to maximize your bottom line is most likely very important to you. Over the next few blog posts I will elaborate on a few of the … (0 comments)
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marketing: How an LAPD Warning to Realtors Turned Into an $8 million listing - 02/16/12 02:09 PM
You're Right: Timing Is Everything
Timing and Marketing: maximize opportunities for self-promotion
Long story short. In everything you do, you need to see an opportunity to market yourself. You are literally your own agent. Case in point: my Marketing Director and I were tossing around ideas about how to get a fresh angle on an old concept: photographing large estate homes. The challenge has always been capturing the grandeur and expanse of large luxury properties in print and on film without having to take a 2nd mortgage out on your own house to pay for it. As technology continues to advance, … (3 comments)
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marketing: U.F.O. Shoots Prominent Local Realtor . . . - 01/17/12 07:03 PM
"U.F.O. spotted in Rancho Palos Verdes shooting a prominent local realtor, Ed Kaminsky, while introducing his new listing.
Kaminsky is reported to have suffered no harm from the curious flying object which hovered within inches of his face then flew off to the right of the house located at 30259 Palos Verdes Drive East. The object continued to hover in some areas of the backyard, then circled around the home, up the hillside and down into the tennis court area of the home. Curious neighbors witnessed the event.
U.F.O sighted over 30259 Palos Verdes Drive East in … (1 comments)
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marketing: Absorption Rate Increases by 350% in a Declining Beach Market . . . - 02/04/10 05:40 PM
ITZSOLD Case Study #238
Today's market brings many challenges. The solutions are varied. Ed Kaminsky will be reporting on some of the challenges and solutions that resulted in success. With over 23 years of experience, Ed has 1,400 closed transactions and a repertoire of stories and successes that run deep, and will now be shared for those who would like to use this information to their advantage.
The Challenge: Defying absorption rate in a declining market. What is "absorption rate"? It is the rate at which homes sell in a given market over a given period of time. In … (0 comments)
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marketing: Inspired by working with a GREEN project. . . - 08/28/09 01:05 PM
When I listed Hermosa Pointe Homes, the beach cities' 1st certified Green townhomes, I admit I was aware of the buzz about Green building and my interest was peaked, but I never expected to take away from this project a new committment to being green personally.
I have literally learned so much about green living and green building these past weeks. I often ask myself why we never adopted these practices decades ago. It would have been so easy. Regardless, I am really taken with what the builder has accomplished at Hermosa Pointe. They have really incorporated traditional design elements with … (1 comments)
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marketing: Lovin the Zing Ding Thing - 04/06/09 05:48 PM
Great new marketing tool I discovered on Facebook this past week. It creates a quick eCard of your listing, takes like 10 minutes to do it. Adds so much character to the listing though--with music, animated fire in the fireplace, animated clouds in the sky, animated flowers and birds. Really cute and the sellers love them. Once you build one, it gives you just about every link and code you would want so you can integrate them in all your other marketing. I found it's really simple to attach a link to a Facebook update and it prompts a viewer to … (3 comments)
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marketing: SportStar Relocation Announces Ground Breaking Listing Service for Real Estate Agents - 02/03/09 07:29 PM
Real Estate Professionals--I invite you to visit the launch of the ONLY National Listing System (NLS) designed to reach professional athletes as they relocate across the country due to sudden draft or trade. Advertise your listings to some of THE most qualified buyers in today's marketplace.
Advertise your property DIRECTLY to relocating athletes!
Target a specialized audience Reach relocating athletes in your market Advertise your listing on a national level Put your listing in the spotlight Provide a service to your sellers that your competitors cannot
SportStar Relocation has developed a REVOLUTIONARY way for you to target your luxury property … (1 comments)
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marketing: Websites--Step outside the template. - 11/20/08 01:16 PM
Another post from our in-house Marketing Director, Deanna Whipp. . .
I'm in the middle of a web design project that is huge. It's costly. It's time consuming, but for what we are going to accomplish it's worth everything we're putting into it. Will post on it when it goes live, but that's another matter. Just read a great article on the beauty of the most basic of websites.
http://www.37signals.com/svn/posts/1407-why-the-drudge-report-is-one-of-the-best-designed-sites-on-the-web
I've read, discussed,followed blogs and attended classes that all seek to reveal the secret to the perfect real estate website. I've seen real beauties. I've drooled over costly designs I've run across … (1 comments)
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marketing: I love the simple things. . . - 11/11/08 09:25 PM
My marketing manager pointed out to me today that we can log on to Homes.com, click on a listing, then at the top of the listing there is a link icon. Click on that, and you can create instant links to your listings that take you right to the logon page of your favorite social marketing site, such as Twitter, FaceBook, LinkedIn and many,many more. Because it is so easy to do, I am encouraged to make quick tweets announcing my open houses, a new listing, a listing that has gone into escrow and more. Every day I learn something new, … (2 comments)
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marketing: Twitter Goes Mainstream - 10/27/08 09:52 AM
Noticed this a.m. (on Twitter--thanks @Robin4Homes for the source) that Twitter was picked up in The Wall Street Journal. Great article on what it is, why is it and what to do with it. Might be worth reading if you are new to it: http://online.wsj.com/article/SB122461906719455335.html
… (5 comments)
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marketing: Tweetin & twittering . . . not a Sunday morning bird song - 10/19/08 02:39 PM
Joined a new social networking site, which, I'm sure many of you have heard of: www.Twitter.com. Wasn't sure really what to do with it, but my Marketing Director strongly advised that I get with the program and start tweetin'. So I did. Signed on. Got stuck at first. Didn't know how to create a network. Then started searching for people I might be interested following. It actually is very easy once you get the hang of it. Searched by city name first, just to see who in my neighborhood is into this kind of thing. Funny thing happened; started seeing cool … (7 comments)
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