real estate marketing: How an LAPD Warning to Realtors Turned Into an $8 million listing - 02/16/12 06:09 AM
You're Right: Timing Is Everything
Timing and Marketing: maximize opportunities for self-promotion
Long story short. In everything you do, you need to see an opportunity to market yourself. You are literally your own agent.  Case in point: my Marketing Director and I were tossing around ideas about how to get a fresh angle on an old concept: photographing large estate homes. The challenge has always been capturing the grandeur and expanse of large luxury properties in print and on film without having to take a 2nd mortgage out on your own house to pay for it. As technology continues to advance, … (3 comments)

real estate marketing: A Quick Guide to Real Estate in Manhattan Beach - 02/10/12 10:58 AM
Manhattan Beach Real Estate--Quick Guide
So, you’ve decided to take up roots in Manhattan Beach. Whether it is considered a permanent residence or a 2nd home get-away spot, the choices of homes and locations here are as varied as there are fish in the sea. However, Manhattan Beach does have many niche locations and something that is unique about each one. We will take you on a brief insider’s tour of each area in an effort to help you decide which neighborhood best suits your needs and wants. We will start with the most expensive area, and move eastward from there. … (0 comments)

real estate marketing: Where Do Buyers Really Come From? - 01/24/12 11:02 AM
 
Where do buyers really come from?            
 
 
So you are thinking of selling. You hire your favorite real estate agent and what comes next? Where do the buyers come from? Well, most assume if you hire Joe Agent, they must have a bucket full of buyers that they know and they will simply bring them over and sell the home: a pretty simple process, right?
If it’s so simple, then why does it sometimes seem to take so long to sell a home? Why does your agent never seem to show up with a buyer who actually … (5 comments)