Real estate blog entries tagged with branding by James Malanowski - REO Broker - Palmdale, Lancaster, Rosamond, CA (theJEMgroup.com (DRE #01373117))

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Home : Blogs : James Malanowski - REO Broker - Palmdale, Lancaster, Rosamond, CA : Antelope Valley Real Estate : Tag "branding"

branding: Branding or BS ... What's Your USP? - 05/13/11 01:24 AM

As I am in the process of building a new brokerage, I've been reading a lot of other agent and brokerage websites and marketing material to see how the competition is branding themselves. This has actually been a hobby of mine for awhile, but as I am trying to put my thoughts onto paper it has been more intense as of late.
The thing that sticks out to me is that after you strip away the different logos and corporate colors, the common thread that every agent and brokerage has is that they are number one at something. Funny thing … (2 comments)

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James Malanowski - REO Broker - Palmdale, Lancaster, Rosamond, CA

Palmdale, CA

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