What in the World Could be going on that Your Home is Not Being Shown by other Realtors???


Well, here we go again, just in case you're not already tired of hearing it:  (1) The price is too high (2) too much clutter (3) not in a desirable location , (4) the house needs too much work.  We're heard all of these plenty of time, right?


Answer to this problem is that you're listed with someone who is afraid to be honest with you.

I've been helping several agents recently with their listings and marketing through consulting, and I have found some very simple fixes above price, condition and location that COULD be the cause for lack of showings or lack of offers above the one you are waiting on.

Ask your agent today to check these things or audit them yourself.  If your agent is not willing to do this, or is too busy you might also be in trouble.

Problem 1:  The home isn't mapping in the MLS system.  Many agents search for properties in the agent-only section of the MLS via the "Mapping" feature.  When the home is being data entered into RealTracs, one typo or not checking the "geo-coding" can cause your home not to show up to the agent.  Remember, 78% of buyers report that they found their home through their buyer's agent.  If Buyers Agent is searching for a home via the Geo-Coding/Mapping feature, and you're home isn't mapping correctly, it will not be found...period!

Problem 2:  Poor Quality Photos.  You should expect only professional level photography in this type of market.  If your agent shows up with a point and shoot camera, this should be flag #1.  Lighting, angles, point of view and equipment matter.  I listed a home recently that was on the market with another agent for over 50 days and had average photos.  The sellers said they had only a few showings and released their agent right away.  I had more showings in the first week than the other agent had the entire time it was listed with them.

The homes photos were dark and shot from a poor angle.  The new photo focuses on the room's light rather than the outdoor area outside the window. 

Problem 3:  The square footage, bedroom numbers or bathroom totals were incorrectly entered.  My heart sinks every time I think of a story Brian Copeland had in Green Hills a few years ago.  A home was priced amazingly and had been on the market for over 250 days.  A senior couple owned it and had used "a friend" to list the home.  The "friend" entered in the MLS as a 1 bedroom, 1 bath with 1200 square feet.  In actuality, it was a 4 bedroom, 2 bath with well over 2300 AMAZING square feet.  To top it off, it had no pictures, too. Brian called the agent's broker and reported it immediately after he had a buyer ask to see it via a drive-by, however, you may not be so lucky if you're not on a major thoroughfare!



Problem 4:  The narrative and wording isn't present or is just plain ridiculous.  In the MLS, agents can enter "Remarks" that the consumers see on all the websites (quiet, cul de sac street on slope yard, "Realtor Remarks" which are for agents only (agent bonus of $500, disclosures are available at...) and "Photo Captions" which appear below of the photos and allow 250 characters (Sitting on a large corner lot, the seller is providing a one-year home warranty and is willing to pay up to $4000 in closing costs).  Is your agent using all these text areas to tell your story.



The "Remarks" section is the spot in the MLS that is picked up by every other website and agency site to describe your home.  Example 1 chose to brilliantly use exclamation points instead of giving the seller their full potential narrative.  Example 2's agent just didn't care enough to take the three minutes to write anything at all.  Heck, I'd be happy with exclamation points at least here!

Problem 5:  Your representative has a bad reputation in the agent community.  Stock is too heavy and life is too short for agents and consumers to deal with jerks.  Ask other agents candidly about your agent's involvement in the REALTOR community.  While our code of ethics is clear that we can't bad-mouth another REALTOR, if you ask around enough in your community or find former agents, you'll get the scoop.  If a buyer's agent has seven homes that are perfect for his/her buyer and your home is one of those perfect seven, why would he/she show the home of an agent that has a lose-win attitude, doesn't return calls or hasn't upheld the ethics the "good ones" keep.  Is that fair?  No.  Is it illegal?  No.  A buyer's agent is actually representing his/her client BEST by safegarding them from potentially difficult negotiations and contract situations.  Ask your agents about the designations they hold (all the letters that make no sense to you after their name), their involvement in their association, the awards they've won outside of sales production or better yet, check out their RECENT education history here:  http://licsrch.state.tn.us/

Problem 6:  You don't have enough visuals.  Again, we are in a heavy stock cycle, and buyers are "stalking" home on the net first. If 45 homes fit their needs, they will likely look at the ones they've seen the most of.  If your home has been on the market for over 90 days, recently, the MLS migrated to allow agents to upload 20 photos instead of the previous 10.  I can't tell you how many times I've seen three or six photos presented on a 2000+ sq ft home!

Problem 7:  Your home hasn't been connected with the correct agents.  As all real estate is local, there are ways to analyze the area to see what buyer's agents sold the most three bedroom homes in 37204 in 2009 so far.  Your agent should know who these agents in your home's sales feature price range and exposing your address to them.  When I listed a home recently in Fairvue Plantation in Gallatin, while out of my primary territory, you better believe I paid a courier $150 to deliver information to the top 80 agents who had sold homes there.  You better believe I offered incentives to those top agents to come out and preview it.  (8/22/2009 note:  Home went under contract within 14 days and is closed!)

Problem 8:  The buyer's agents can't get in!  This is my top pet peeve when I'm representing a buyer!!  Most agents have a showing desk to set up the showings.  If your agent handles the showings directly, this is a big red flag!  "Oh, Mr. Seller, I always have my phone with me and this assure you will get the showing AND I will be able to speak to the agent myself to prep them."  This is not the case!  WEEKLY, YES, WEEKLY I call within 24 to 48 hours to show a home and at least one or two of the homes don't get a return call.  Some major real estate companies in the Clarksville area are actually CLOSED on the weekends!


Additionally on Problem 8, as stupid as it sounds, check the key often and make sure it still works to the correct door and the lock box is clearly available. While I always call the agent and tell them there's an issue with the key, many agents won't.  Consumers may be coming to your door, never getting in, finding another home and your never know!  I had another key two weeks ago on one of my listings stop working, too.  Obvious, but a potential problem!

Problem 9: Your home has expired or been withdrawn.  What if your home is no longer active and no one bothered to tell you  One customer couldn't figure out why he couldn't find his home listed on-line.  More issues than that existed, but the biggest issue was that the home had expired from the MLS and she had no clue.  Every agent in Tennessee is required to give you a copy of everything you have signed with 24 hours of signature.  Her agent had not done this; so, she had no way of knowing she was out of contract and had been off the market for over a month!

Problem 10:  The buyer's agents commission is not competitive.  While there are no set commission rates for real estate, the more commission you are paying your agent, the more commission the buyer's agent will make.  If a home fits my buyer's needs, I will show it regardless of commission offered, however, many agents don't share this opinion.  In the new Tennessee Association of REALTORS listing agreement (which is widely used across the state, on line 81 of page 2 [as of 7/10/2009] there is a blank that shows you what the buyer's agent will receive.  If your agent hasn't shown you their value enough to where you asked them to discount their normal rate, you need to make sure they are not placing your home in a low commission position. What percentage the listing agent shares with the buyer's agent is between those two agents, you NEED to know what that percentage is. 


Usually we see lower commissions on multi-million dollar properties or commercial listings.  This $200K home is listed giving the co-op agent 1% when all of its competing home sellers are offering 2%, 2.5% and 3%!

Problem 11:  You!  So many times we want to point the finger at the agent or his/her marketing deficiencies, however sometimes you're the problem.  You are consistently turning down appointments or you don't check your voicemail to confirm showings until the showing request time has long passed.

Being very professional, I remind my sellers in the listing consultation of these obvious principles.  If you want to sell, you have to show!  Last weekend,  I was trying to show my buyers a home and the seller has gone out of town and won't return until Thursday of this week.  The seller locked the storm door, and I had no way of getting to the lockbox for the house key.  If an agent is working to get you the showings, but you have overnight guests, a birthday party, want to watch football, or you need an extra two hours of sleep on Saturday morning is causing you to say "NO" to the showings, I would suggest that you  (1) to not be on the market or (2) find an agent who will keep you in line (kindly, of course).



Janie Masterson (GRI, CLHMS) is a daily sales and listing agent in the Clarksville, TN - Ft. Campbell, KY market.  She prides himself on her experience, advanced Real Estate education, and production.  Janie works with the Vaughn Team.com Real Estate located in Clarksville, TN and has been a licensed Realtor since 2002.  She began her career in Brevard County, FL and continues to maintain her Florida license as well as Tennessee.  She has attended all classes and passed exams with high scores for her continued education in the Real Estate Industry.  Her approach to permission-based real estate sales has brought her many new clients who are confident that they have chosen the best Resource  Resource for Real Estate in the area.   Janie is a member of the Council of Residential Specialist, the National Association of Realtor, the Clarksville Association of Realtors, the Tennessee and Florida Association of Realtors.  Janie is a leader in social networking and is in the process of building a national agent network for relocation sales.  Janie's constant internet presence and advertisements of her listings have brought many prospective buyers to her listing clients.

Janie Masterson, Realtor, GRI, CLHMS

2106 Trenton Rd, Clarksville TN

Direct 931 801-3348

Email: janie@janiemasterson.com

 

 

 

Turn your Ceiling Fan blades forward "in a clockwise" motion for the winter!

Via Lennar Corporation (Lennar Corporation):

How should the ceiling fan rotate during summer and winter? Is your ceiling fan on the proper setting? It could save you energy dollars if it rotates correctly.

Ceiling fans provide great air circulation and you can optimize these benefits by ensuring the rotation of the blades is correct for circulating warm air or a cooling breeze.

During the winter when you are using your heat, to help circulate warm air that is trapped on the ceiling, blades should turn ‘forward' in a clockwise motion. This movement will push up the air and pull the warm trapped air down the sides of the room improving heat distribution.

During hot summer weather when you are running the air, to help produce a comfortable breeze that cools the skin, blades should rotate in a ‘reverse' counter-clockwise motion. The air movement has the same comfortable effect as when you fan yourself with a magazine to get relief from hot, stifling air.

Ceiling fans in themselves do not heat or cool a room, but the air movement or circulation they effect by the correct blade rotation, can greatly improve the comfort of your living space. You can also save in energy costs when the ceiling fan is on the correct setting to support your cooling or heating efforts.

Find more information and useful tips about ceiling fans on the Energy Star website.

 

Be sure to check out Lennar on these social media sites:

Lennar on FacebookLennar on TwitterLennar on YouTubeLennar on FlickrLennar on DiggLennar on LinkedIn


Lennar's Family of Blogs:
The Open Door by Lennar
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Janie Masterson, Realtor, GRI, CLHMS

2106 Trenton Rd, Clarksville TN

Direct 931 801-3348

Email: janie@janiemasterson.com

 

 

 

According to the latest reports from CNNMoney, Clarksville, TN is the number 4th best city to start a new business.

With a population of 261,220 and 4,126 small businesses, Clarksville is a great place to work and to raise a family.  Market values for Clarksville, TN for homes has increased steadily 6+ % over the last two years.

"A few decades ago, Clarksville could have still been classified as a small town: it's grown out of the agricultural and tobacco trade, and the presence of nearby Fort Campbell meant that when soldiers were deployed to conflicts, they and their families emptied out of the city. But over the years, the city has nurtured its own hub of commerce, helped along by the presence of Austin Peay State University and spillover growth from Nashville, located 50 miles away. Military personnel now look to settle in Clarksville and develop their own businesses when they retire.

In December, Hemlock Semiconductor announced an initial investment of $1.2 billion to build in Clarksville a new manufacturing facility for the production of a key raw material for solar cells and semiconductor devices. The site is expected to employ up to 800 people, as well as 1,000 construction workers over the next several years, and local business leaders say it will provide an opportunity for the small business community to service the growing green energy sector. The city's so buzzy right now, in fact, that what publishers say is Clarksville's first business magazine began printing in September." -Tina Peng

 

http://tinyurl.com/ygqwqw3

Janie Masterson, Realtor, GRI, CLHMS

2106 Trenton Rd, Clarksville TN

Direct 931 801-3348

Email: janie@janiemasterson.com

 

 

 

Vaughn Team LogoClarksville Leads the Nation in Economic Stability - Erika Kurre Local Fox News


As cities across the country struggle to keep their budgets in the black, one middle Tennessee city is among the fastest-growing in the nation! Clarksville is not only expanding, it's recovering from the recession quicker than others.

Clarksville-Montgomery County planning director David Riggins says, "We're not at all surprised we've been ahead of the curve." While most cities are in the red, Clarksville has a green light for growth. Riggins says, "Where other places have become stagnant or actually gone backwards in the economy, we've at least held our own and in some cases advanced." Riggins is talking about his hometown where real estate values are on the rise, as the ninth fastest growing city in the nation.

A Moody's report rated Clarksville as one of just 23 cities in the country, where the recession is turning around. Mayor John Piper believes there are several reasons and attracting business is key. Piper says, "We have an education system-- both through our school system and APSU, which has been a great partner with hemlock. We have a workforce at ft. Campbell which turns out highly qualified people that are willing and capable of working. And with the southern hospitality, it's just a great combination."

Among the most recent additions to the economy-- a 77,000 square foot nursing and rehabilitation center. TN Health Management COO Mark Davis says, "We operate 31 other facilities here in Tennessee but this is the largest investment we've made so far." Health Management chose Clarksville to grow and expand-- putting dozens of Tennesseans to work as early as next week. Davis says, "There's gonna be a few new jobs. I'm gonna say about 30-40 new jobs will be created." This 14-million dollar investment is just one of several developing in Clarksville now. The biggest among them-- Hemlock Semiconductor Group now in it's construction phase. City officials say their hard work is paying off. Piper says, "Its just continuing to do the things that seem to be working." Mayor piper also credits Ft. Campbell for the city's stability. Clarksville has reorganized it's debt and is also building a 30-million dollar marina, along with new trails and pedestrian ways.

http://tinyurl.com/ykm4zsb

Janie Masterson, Realtor, GRI, CLHMS

2106 Trenton Rd, Clarksville TN

Direct 931 801-3348

Email: janie@janiemasterson.com

 

 

 

Should you have your Air Conditioner checked?

Via Preston Sandlin (Home Inspection Carolina):
How do you know if your air conditioner is broken. Charlotte home inspector Preston Sandlin's kids show you what home inspectors look for when they inspect the air conditioning on a house. Home inspectors are looking for a 15-20 degree differential from the return to the registers. If you differential is too low your fan speed could be too high or you could be low on Freon. If your differential is too high you fan speed could be too low or your filter could be dirty. Either way if your differential is too high or too low you will want to call a lisenced HVAC contractor. If you have any other air conditioning or home inspection questions please visit Preston at his website http://www.charlottenchomeinspector.com

Janie Masterson, Realtor, GRI, CLHMS

2106 Trenton Rd, Clarksville TN

Direct 931 801-3348

Email: janie@janiemasterson.com

 

 

 
Thinking about purchasing a home of your own? 
Keep these Critical Considerations in Mind:
 

How long you plan to live in the home.
If you purchase a home and get a job transfer or decide to move after only a short time, you may end up paying money in order to sell it. The value of your home may not have appreciated enough to cover the costs that you paid to buy the home and the costs that it would take you to sell your home.
HappyPeople03.jpgThe length of time that it will take to cover those costs depends on various economic factors in the area of the home. Most parts of the country have an average of 5% appreciation per year. In this case, you should plan to stay in your home at least 3-4 years to cover buying and selling costs. If the area you buy your home in experiences an economic up turn, the length of the time to cover these costs could be shortened, and the opposite is also true.

How long the home will meet your needs.
What features do you require in a home to satisfy your lifestyle now? Five years from now? Depending on how long you plan to stay in your home, you'll need to ensure that the home has the amenities that you'll need. For example, a two-bedroom dwelling may be perfect for a young couple with no children. However, if they start a family, they could quickly outgrow the space. Therefore, they should consider a home with room to grow. Could the basement be turned into a den and extra bedrooms? Could the attic be turned into a master suite? Having an idea of what you'll need will help you find a home that will satisfy you for years to come.

Your financial health - your credit and home affordability.
Is now the right time financially for you to buy a home? Would you rate your financial picture as healthy? Is your credit good? While you can always find a lender to lend you money, solid lenders are more skeptical if your credit history is not good. Generally, a couple of blemishes on a credit report will make you a good credit risk and could qualify you for the lowest interest rates. If you have more than a couple of blemishes on your report, lenders like Quicken Loans may still provide you with a loan, but you may just have to pay a higher interest rate and fees.

Some say that you should refrain from borrowing as much as you qualify for because it is wiser not to stretch your financial boundaries. The other school of thought says you should stretch to buy as much home as you can afford, because with regular pay raises and increased earning potential, the big payment today will seem like less of a payment tomorrow. This is a decision only you can make. Are you in a position where you expect to make more money soon? Would you rather be conservative and fairly certain that you can make your payment without stretching financially? Make sure that whatever you do, it's within your comfort zone.
To determine how much home you can afford, talk to a lender or go online and use a "home affordability" calculator. Good calculators will give you a range of what you may qualify for. Then call a lender. While some may say that the "28/36" rule applies, in today's home mortgage market, lenders are making loans customized to a particular person's situation. The "28/36" rule means that your monthly housing costs can't exceed 28 percent of your income and your total debt load can't exceed 36 percent of your total monthly income. Depending on your assets, credit history, job potential and other factors, lenders can push the ratios up to 40-60% or higher. While we're not advocating you purchase a home utilizing the higher ratios, its important for you to know your options.

Where the money for the transaction will come from.
Typically homebuyers will need some money for a down payment and closing costs. However, with today's broad range of loan options, having a lot of money saved for a down payment is not always necessary - if you can prove that you are a good financial risk to a lender. If your credit isn't stellar but you have managed to save 10-20% for a down payment, you will still appear to be a very good financial risk to a lender.

The ongoing costs of home ownership.
Maintenance, improvements, taxes and insurance are all costs that are added to a monthly house payment. If you buy a condominium, townhouse or in certain communities, a monthly homeowner's association fee might be required. If these additional costs are a concern, you can make choices to lower or avoid these fees. Be sure to make your realtor and your lender aware of your desire to limit these costs.

If you are still unsure if you should buy a home after making these considerations, you may want to give me a call help you assess how a home purchase fits into your overall financial goals.

Follow me on Twitter

Text me on 931 801-3348

Janie Masterson, Realtor, GRI, CLHMS

2106 Trenton Rd, Clarksville TN

Direct 931 801-3348

Email: janie@janiemasterson.com

 

 

 

Why choose me?

Because:

I am a licensed real estate professional. My job is to represent you in any and all real estate transactions. I have the experience and know-how to make your home selling and buying experience enjoyable. I can help you determine your buying power. I have the resources to find you homes that may not even be on the market. I provide valuable information to help with your selection process. I know how to successfully negotiate on your behalf. I provide due diligence through the property evaluation process.

I make the closing process smooth and stress-free. I know qualified lenders and understand your financing options. I have the means to successfully market your property. I know when, where and how to advertise your property. I can help accelerate the close on the sale of your home. Buying and selling homes is my job. It's what I do best. Give me a call and put me to work for you, so you can do what you do best. I look forward to hearing from you. 

Janie Masterson, Realtor, GRI, CLHMS

931 801-3348
 

Janie Masterson, Realtor, GRI, CLHMS

2106 Trenton Rd, Clarksville TN

Direct 931 801-3348

Email: janie@janiemasterson.com

 

 

 

 

Of all the services I provide to home-buyers, one of the most essential is helping them seek out the best mortgage available to them. Many people feel comfortable arranging financing through the same institution they have always used. I understand that, but being open to exploring alternatives often pays off in the end.

I've developed some solid contacts in this area over the years, so before you commit yourself, please feel free to contact me and we can investigate additional options. It's surprising how flexible and accommodating my contacts can be in gratitude of the referrals I send them. Not to mention the tricks and tips they'll tell you that they wouldn't if you weren't my client. When you decide it's the right time for you to make a move, I would love to hear from you.
 

 

Janie Masterson, Realtor, GRI, CLHMS

Direct:  931 801-3348

The Vaughn Team.com Real Estate

Clarksville, TN / Ft. Campbell, KY

Visit me at www.janiemasterson.com

 

Janie Masterson, Realtor, GRI, CLHMS

2106 Trenton Rd, Clarksville TN

Direct 931 801-3348

Email: janie@janiemasterson.com

 

 

 
Starter Home or Investment Property Near Ft. Campbell
Main Photo
Location: Breckenridge
This home features new carpet, fresh paint and a one car over sized garage. A brand new 30 year asphalt shingle roof, huge fenced in back yard and it's in a great location. Owner is leaving all appliances and says "Let's Make a Deal"
Information
Contact Information
Pricing
Price: $119,900
Flexibility: Negotiable
Additional Pricing Information: SELLER WILL PAY PARTIAL CLOSING COSTS
Property Location
1920 Bridgewater Dr
Clarksville, TN 37042
View Map
Features
Bedrooms: 3
Bathrooms: 2
Parking Spaces: 2
Subdivision: Breckenridge
Lot Size: 90x150
Garage Size: 1
School District: West Creek/Kenwood
Square Footage: 1305
Agent Name: Janie Masterson
Broker: Crye-Leike, Realtors
MLS #: 1052416
New Paint : YES
Attributes
Appliances
Range/Oven
Full Refrigerator
Dishwasher
Interior Amenities
Vaulted Ceilings
Exterior Amenities
Fenced Yard
Grass Lawn
Deck
Photo Gallery

Janie Masterson, Realtor, GRI, CLHMS

2106 Trenton Rd, Clarksville TN

Direct 931 801-3348

Email: janie@janiemasterson.com

 

 

 
Links
Photo Gallery
Description
Beautiful open plan home on quiet cul-de-sac is minutes from the Interstate, Downtown, and Shopping convenience. Immaculate, very well kept home in one of the most sought after neighborhoods in Sango. Bonus room over the garage, large eat in kitchen, large master closet. You won't find another home for this price in this neighborhood. Seller says bring me an offer!
Features
Bedrooms: 3
Bathrooms: 2
Parking Spaces: 2
Year Built: 2005
Subdivision: Bellgar
Lot Size: 46x140.18x170.140.74
Garage Size: 2
School District: Richview Middle school
Square Footage: 2134
Agent Name: Janie Masterson GRI
Broker: Crye-Leike, INC. Realtors
Gas Fireplace : Ventless
Patio/Deck: Deck
Location
Powered by vFlyer.comvFlyer Id: 1773046

Janie Masterson, Realtor, GRI, CLHMS

2106 Trenton Rd, Clarksville TN

Direct 931 801-3348

Email: janie@janiemasterson.com

 

 

 
 
Rainmaker_large

Janie Masterson Realtor GRI CLHMS Trusted Real Estate Resource

Clarksville, TN

More about me…

The Vaughn Team.com Real Estate

Address: 2106-C Trenton Rd, Clarksville, TN, 37040

Office Phone: (931) 245-6754

Cell Phone: (931) 801-3348

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