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marketing: Perception Is Reality in Our Industry, Too - 07/20/11 02:16 PM
I started a small marketing company in 1996, leaving behind the fascinating and glamorous world of retail and restaurant management. I was 25 years old, and I was tired of working for someone else. Much of our focus for my fledgling venture was on selling marketing and printing services to real estate agents. I quickly realized that many of our customers were making really good money, and some (most?) of them weren't even that sharp. Real estate couldn't be rocket science, right?
Right.
The truth is, real estate isn't all that difficult, as long as you understand a few key concepts, namely:
… (39 comments)
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marketing: I Launched My New Blog Tonight! Come Check it Out! - 01/11/10 11:36 PM
After several months of planning, I am very pleased to announce that I have launched a new blog. Not too long ago, I asked for help from my friends here to see what domain I should try to acquire for this. After much deliberation, I settled on JBCMedia.com. There were tons of good suggestions, but I thought this one left room for several different types of future projects.
As I had indicated in the previous post about the new blog, this new platform will be a place for me to share thoughts about business, new/social media, marketing and more.
In case … (34 comments)
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marketing: What I Have Learned from Dr. Seuss and Seth Godin about Marketing - 07/11/09 11:02 PM
I am a big fan of Dr. Seuss, and I guess I have been for as long as I can remember. I have enjoyed reading his books to my kids for over 10 years now. When I was a kid myself, I had most of his works on my shelf, along with the Little Golden Books, more than likely. When he passed away while I was in college, I still remember how sad it made me feel. The entire campus honored his memory that year.
On an utterly different note, Seth Godin is a marketing genius, in my humble opinion. I have … (56 comments)
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marketing: Lessons from the trenches - Strong Week of Sales Makes Me Reflective - 05/11/09 08:59 AM
This was one of my strongest sales weeks in quite awhile, since I managed to get three new contracts in place with three separate buyer clients.
I remember when I was starting out in real estate back in 1997, and one of the owners of the company I worked for mentioned that he had spoken with a top producer who said:
"Keep working at this business. Over time, the clients will begin to fall in your lap from various places - friends, past clients, your current marketing. It all pays off at some point." These were (and remain) wise words.
Obviously, … (65 comments)
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marketing: Real Estate 101 - Consistent Marketing Will Equal Results - 09/11/08 05:24 PM
Almost since the onset of my real estate career, I have focused most of my efforts toward online marketing. We launched our Austin real estate website in 1998, and it has undergone a number of re-designs since then, including a completely new look in May of this year.
When I am speaking with agents who work for our company, I hear a wide variety of marketing and advertising ideas and questions from them. One of the most common questions that I get when I hear a new idea is, "Do you think it will work?"
My response is almost always the … (85 comments)
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marketing: Is YOUR name synonymous with anything in particular? Can you change that? - 09/06/08 12:38 AM
We have a LOT of gadgets around our house: DVRs, multiple video game systems, PDAs, digital cameras, five computers (two desktops, three notebooks), three flat-panel LCD TV's, and so on. I was just looking at my Netflix list a few minutes ago, and I realized that there are a litany of new words in our national lexicon that didn't even exist ten years ago:
Let's Google it!
Tivo that show!
Netflix that movie!
I realized how funny it would seem to my children that these words weren't around when I was a kid. Brand names becoming verbs. Much like Kleenex and … (45 comments)
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Jason Crouch, Broker - Austin Texas Real Estate (512-796-7653)
Austin,
TX
More about me…
Austin Texas Homes, LLC
Address: 3636 Executive Center Drive, Suite 210, Austin, TX, 78731
Office Phone: (512) 796-7653
Cell Phone: (512) 796-7653
Email Me
I write about humorous stories, family, things that are interesting to me, and the Austin real estate market.
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