The Problem

When it comes to selling real estate, one of the most difficult and frustrating situations for sellers is when market conditions make it nearly impossible to sell at the desired price point. A high initial listing price might be because the seller simply has an unrealistic idea of how their house stacks up against the competition in the area, or because the owner needs to sell for a set minimum price in order to pay off their loan against the property.

With traditional property sales methods, the only way to prevent the property from sitting on the market indefinitely is to keep dropping the price. Unfortunately, this technique doesn't always work - especially if the seller is unwilling to "discount" their house by much.

In areas flooded with homes for sale, reducing the asking price slightly will not bring the desired result. In fact, it's common that the property will continue to sit on the market without offers, alongside the multitude of other unsold properties with similarly reduced prices.

Anyone experienced in sales understands that making your product stand out from the crowd is a critical technique for success. But if there's too much competition offering the same attributes, the only logical way to attract the attention of serious buyers is to drop the price so that your property is a much better value than the competition.

In cases where the seller is too inflexible with their asking price, this is not a practical solution. Without an alternative strategy, the seller is forced to keep the house on the market for an extended period of time with an unrealistic asking price, hoping for the right buyer to come along. And as you know, that "Mr./Mrs. Right" might NEVER materialize!

The Seller Finance Solution

Property sellers who want to both obtain their desired price and close on the deal quickly should consider seller financing. Seller financing is a powerful tool to remedy real estate situations that otherwise look grim.

Many home sellers (and their real estate agents) do not see seller financing as a viable option. In actuality, seller financing can bring new attention to the listing and invite a different group of potential buyers - thereby opening up a unique, untapped market.

A large percentage of people throughout the country cannot get approved for bank funding to buy real estate because of their credit situation. Many of these people are still in the market to buy a house, however. The "credit-challenged" are often frustrated with the limitations of apartment living or being renters; as a result, many are willing to pay a higher price just for a chance to get seller financing and improve their quality of life.

A savvy property seller who recognizes this opportunity can salvage an unfavorable situation and turn it into a bonafide seller's market. By using this type of creative financing, the seller could actually end up getting more than the original asking price - without resorting to the questionable strategy of patiently waiting for the "right buyer".

Seller finance can enable homeowners to receive a favorable selling price despite bad market conditions. In addition, the real estate agent (if any) gets to close a deal and move on to other sales, while a home buyer with poor credit is able to become a home owner. It's one of those rare situations where everyone at the negotiating table gets what they want.

Paper Tigers

Many home sellers never consider seller financing because they don't understand the benefits. There are also common misconceptions that it's much too complicated to attempt to orchestrate a seller financed deal, or that there are no buyers willing to sign a private note.

Once a property seller takes the time to learn about the basic process, the advantages of offering financing instead of a lower price to sell their property become very clear. Plus, a little education about seller finance will make it apparent that drafting a secured private note is actually a very straightforward process.

The bottom line is seller financing can enable a home owner to "have their cake and eat it too" - i.e., sell at the desired price, close the deal quickly, and even receive additional income from interest payments as well.

Posted on my Site by Ater Ater

 

Would you spend $150,000 for a home with sagging shutters, no landscaping, peeling paint, old appliances, outdated wallpaper and a generally drab exterior? On paper, the house sounds less-than-desirable. But before you answer, consider that this potential fixer-upper is located in California at the bottom of the market. Drab as it may be, could this home sparkle one day? With a coat of paint, some "sweat" equity, and thorough revamping inside and out, could this property be an investment gem? All homes are different, but there are certain criteria which can help you spot a fixer-upper with good potential. Here are a few basic questions to ask: .What needs to be changed? There are some homes which are structurally sound that require only cosmetic changes -- say that worn carpet from the 1960's, the historic appliances, or that inefficient heating system which consumes more fuel than a high school. It makes sense to inventory a home to see what can remain and what must go...the bottom line is do your homework. We all know that Real Estate WILL go back up. If you are in it for the long run, don't be afraid of a fixer. Rent it out and let the equity grow. That's your cash cow for the future. Considering investing? I would love to talk with you

Gook Luck

Mark Sall, Broker
Keller Williams Realty-AV
661-965-4647
www.antelopevalleyrealtor.net
mark@servicefirstre.com

From article on eRealEstate

 

Good News for foreclosure victims. Some homeowners will get an option to rent the home that they just lost. Its possible to stay in your home as a renter. Fannie Mae will give borrowers facing foreclosure an option to rent their homes for a year.

Foreclosed home owners will be able to sign a one year lease, with possible month to month extensions with Fannie Mae. Good for everybody.

Homeowners get a little relief and are able to remain in their homes for a year or more. This will buy them the time they need to regroup. It will also help keep neighborhoods from going missing. Rather than rows of abandoned homes with all the crime and destruction that vandals create.. Neighbors that have not lost their homes will not see more equity loss as squatters and criminals move into vacant homes. The banks are reluctant landlords and they are allowing property to decline.

It will keep supply off the market for at least another year and that is good for all the handlers, Fanne Mae because it can put off the expense of a foreclosure, the banks because less supply will protect equity in homes they are off loading and everyone one because it will help stabilize home prices. I dont think we can have a strong recovery without real estate.

To qualify, homeowners have to live in the home as the primary residence and prove that they can afford the market rent, which will be established by the management company running the program. In many cases, rents will be less than the mortgage because properties that are now worth far less than they originally paid.

The downside is seems to be that homes that might normally have been foreclosed and sold will now remain owned by taxpayers. Homes, according to Dr Shiller have risen faster in the last few months than he has ever seen. Perhaps Fannie will profit a little while doing a good thing for families that must be a little traumatized by it all.

And even if prices don't rebound quickly. Fannie Mae gets rental income, avoids foreclosure expenses gets to helps people.

Thanks for Reading
www.yourpropertypath.com

From Howard Bell's article on eRealEstate

 

Via Mike Mueller (Tech and Social Media Consultant):
One of the first questions I get asked by an Agent who wants a Custom Facebook Business Page created is “Can you pull in my listings – here’s my IDX Feed

The answer is No!

"Pretty Please?"

Still No.

Not because I don't want to. You see... Facebook does not like dynamic content in custom tabs and guess what your IDX feed is? Yup! “Dynamic”.

But wait there’s a workaround and a very pretty one at that. The folks over at RealBird have a slick application.

How slick? Check this out:

Play with it LIVE on Debbi Di Maggio, Piedmont Real Estate

If you have a Facebook Business Page and want something like this for yours – just contact me.

 


This post brought to you courtesy of Mike Mueller.
Feel free to ReBlog or ReTweet as you like as long as you
credit the source (him).
Did you know?  He's for hire! He builds
Blogs, Graphic Images and Widgets and Facebook Pages and besides… He knows lots of really cool stuff.

Hire Mike (925) 456-4567

 

are you following me? Are We Friends Yet? It's not just a Rolodex You've got to see this... Feed Your Reader
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Via Ross Hair (Real Estate Advocate):

If you still aren't convinced that social media is here to stay consider the following figures from a recent Nielsen study:

"Americans have nearly tripled the amount of time they spend at social networking and blog sites such as Facebook and MySpace from a year ago, according to a new report from The Nielsen Company.  In August 2009, 17 percent of all time spent on the Internet was at social networking sites, up from 6 percent in August 2008.

"This growth suggests a wholesale change in the way the Internet is used," said Jon Gibs, vice president, media and agency insights, Nielsen's online division. "While video and text content remain central to the Web experience - the desire of online consumers to connect, communicate and share is increasingly driving the medium's growth."

It makes me think about the impact that email had on the way we communicated. When email first arrived it was the killer app that fundamentally changed the way we communicate with our friends and business associates. The same thing has happened with social media as more and more people are abandoning their email inbox for social network messages, instant messages and text messages.

Not only are your potential clients hanging out online but they've also changed the way they communicate.

 

Via Ross Hair (Real Estate Advocate):

Here are the results from a survey of 200 Realtors about using social media in your real estate business:

Feedback and Comments

Thanks to everyone who provided the comments and insights into social media marketing and it's impact on the real estate profession. 

As promised, here's the feedback from all the comments we received on our Active Rain post and www.realestatesocialmediapro.com website. 

Fears and Frustrations 

The following fears and frustrations about social media marketing were identified: 

•1.     "Overwhelmed" - many real estate professionals are overwhelmed by all the new technology, new social media forums and the shift in online consumer trends. There's just too much information, too much to learn and it all changes so quickly. 

•2.     "Don't know where to start" - this is a huge obstacle and it's a brick wall for so many professionals. 

•3.     "Don't know what to do" - most people are on Active Rain and Facebook but a common concern was they didn't know what to do. What should I blog about? Should I get an outside blog? How do I find potential buyers and sellers in my area? How often should I send messages to friends? 

•4.     "Don't have a step by step game plan or system" - this was the number one request from the survey. Many professionals had started playing around with social media but just didn't have any direction or purpose to their efforts. They're looking for information and guidance - preferably a step-by-step playbook. 

•5.     "Lack of information" - this relates to the previous concerns but it also ties into the fact that social media is such a new field that there isn't that much information about it - especially proven information that actually works. 

•6.     "Time' - time was a big issue. It ranged from people who didn't have the time, to those who don't know how to allocate their time and to those who were worried they were wasting their time just wandering aimlessly or being unproductive. 

•7.     "Haven't received any business yet" - this is obviously a major concern as the whole reason we market online is to get business. Some were concerned that they hadn't received business because they weren't sure they were doing the right thing Most people were optimistic that they would get business. 

•8.     "Don't know if it works for business" - this is probably the biggest concern experienced by most professionals. They're concerned that social marketing just didn't work as a business tool. No one doubts its value as a personal tool to keep in touch with friends and family. Most comments acknowledged that social media also works for keeping in touch with your SOI (Sphere of Influence) but there's this underlying doubt as to whether it works for converting strangers into clients. 

•9.     "Twitter" - Twitter is like the black hole of social media marketing. Few professionals "get it" or "use it" and most think it's nothing but a spam fest. 

Success Stories and Things that Work 

A number of professionals shared their success stories: 

•1.     "Blogging" - Blogging is the primary social media forum used by most real estate professionals. Most people have a blog (usually on Active Rain) and many have numerous blogs. They use their blog to share information with their clients and to stay "front of mind" for the day the client enters or re-enters the real estate market. 

•2.     "Active Rain' - just about everyone loves Active Rain and lists education, information and referrals as the main benefits. In terms of usage I would rank Active Rain ahead of Facebook followed by Linked In. 

•3.     "Facebook" - most professionals who said they had closed business through social marketing credited Facebook as the source of the client. The successful agents talked about setting up groups or business pages on Facebook. No-one had anything negative to say about Facebook and viewed it as an essential network to join. 

•4.     "Climbing the ranks on Google" - a number of people commented that social marketing has helped their SEO (Search Engine Optimization) and placed them near the top of the page for local real estate search. Active Rain is credited for much of the success. 

•5.     "Haven't spent a dime" - In a tough economy a number of professionals commented that social marketing is somewhere between free and cheap. All it costs is time. Conversely they noted that print advertising was expensive and increasingly ineffective. 

•6.     "I found you on the internet" - The six favorite words that we all like to hear. It's a great feeling to get a phone call or email from a new client who utters the words "I found you on the internet". This is a validation of our online marketing efforts.  

•7.     "I've seen a dramatic increase in internet leads" - many professionals noted that they were receiving substantially more leads from internet marketing, particularly from their blogs. 

•8.     "I closed a deal from a social network referral" - these are the comments that we all like to read. A number of agents have closed multiple deals from social networking with some claiming commission well in excess of $100,000. A number of agents have deals in the pipeline and have active clients looking to buy or sell a home. Most agents also believe that at some point they will close a deal from a social network referral. 

•9.     "I get 100% of my business online" - I found this comment very interesting. Although only a few people claimed to get 100% of their business online, a number of people made a reference to someone in their office who was "internet savvy" and "making a killing online". A common characteristic of these comments is that those who do well online always seem to very organized, set up systems and super motivated. 

•10.     "I'm having so much fun" - I really got the sense that professionals enjoy social marketing and that they're having fun connecting with old friends and new clients. I even received an email from an agent who thought social networking was more addictive than crack cocaine (I'll leave the validation of that statement to the experts). It does however capture the essence that many people enjoy social networking and are hooked on it. 

I trust that this feedback helps you with your social media marketing. Remember you can view all the comments online at http://socialmediarealestatepros.com - or add you own comments.

Ross Hair

RealEstateAdvocate.com

http://www.twitter.com/erealestate_com

P.S. - Don't forget to download the Social Media Mind Map to find out how to convert social marketing into more real estate closings.

 

Thank you Jason for the personnal phone call a few minutes ago. I have been a fan / supporter of Jason's since watching his social media video that I have shared with everyone in our network. I learned even more in speaking with him personnally about his vision and his plans to grow this real Estate network is amazing. So wanted to say thank you yet again for the resources you have provided to me as well as those I work with.

 

Sales Up Prices Down
This same story has been playing our for quite a while now. The trend towards lower prices will probably continue even as the recession winds down. Continuing job loss, a weak recovery and real problems in all real estate sectors, now focused on commercial property and Alt A high end homes, should keep a lid on prices. That said people are beginning to feel good again, or at least less wary. They are stepping out and buying homes and that is a good good sign. see chart here

Existing-Home Sales Surge While Price Moderate

Most states saw rising existing-home sales in the third quarter, with price declines in many metro areas, according to the latest survey by the National Association of Realtors.

NAR reports that total state existing-home sales of single-family and condos, increased 11.4 percent and are now 5.9 percent higher than the third quarter of 2008. Sales increased in 45 states and 28 states saw double-digit gains. Year over year sales were higher in 32 states and D.C. Buyers are coming back and in some parts of California we are seeing multiple bids and homes selling for more than list.

During the third quarter, 123 out of 153 metropolitan statistical areas, 2 reported lower median existing single-family home prices while 30 areas had price gains

NAR chief economist,Lawrence Yun spoke of the the tax credit. He goes on to say: We cant underestimate just how powerful a catalyst the first-time home buyer tax credit has been for the housing sector. Its given buyers the confidence they needed to get off the fence and take advantage of extremely affordable housing conditions. The buying conditions this year are the most favorable on record dating back to 1970, but the tax credit is allowing buyers to set aside any reservations about waiting for a better deal.

The decline in the national median price has moderated recently, and a shrinking supply of unsold inventory suggests we are getting closer to price stabilization in many areas, but we need a steady stream of financially qualified buyers to further reduce inventory and get us to a self-sustaining market, Yun said.

Soaking up supply


Foreclosures will continue to come on the market, but rising sales from the expanded tax credit should stabilize home prices by next spring and help to stem future foreclosures. To be sure the numbers are mixed and some areas are experiencing reversals, but over all we are beginning to pull ourselves up out of this slump. As long as we continue to see a Fed willing to support the markets until they are strong enough to stand on their own, we should be able top avoid a double dip. Encouraging was to hear the G20 come out with a continuation of supports. This recovery is still in the hands of policy makers.

Thanks for Reading

 

CNN Money is reporting today the 22 banks that received the most help from the Treasury bail out programs collectively have cut $10 Billion from their small business loan balances in the last 6 months alone.

They make more money and the small businesses that drive the economy take it in the shorts. Just how is this supposed to make sense? I thought the fed and the banks were working together to enable them to continue to make loans.

Small business activity is what will lift us out of this mess and instead of a loan they are getting what my teenage son would say is a, “Kick in the Nards.”

Where did all the money go? Hmmm

Here is the full article

 

Dike Drummond MD on eRealEstate

 
 
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Jason Donn

Davie, FL

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