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coffee: Is there a better Direct Marketing Tool? - 05/10/07 01:22 PM
Here is a quote that I found most interesting.
From the folks at SAAGNY.
"Typical direct mail response rates run less than 2 percent and a large population (48 percent according to some studies) of business recipients toss their unsolicited mail without bothering to open it. Dimensionals, sometimes called "impact mail," may be the answer. Promotional products such as imprinted ad specialties, packaged to invoke curiosity as well as to protect against damage, will increase response rates by as much as 75 percent. According to a Baylor University study."
Here is a link to the entire article.
http://www.saagny.org/info/ppai2.html
… (5 comments)

coffee: How can I use Aroma Marketing to promote my business? - 03/17/07 03:04 PM
Promotional Gift Giving with Aroma Marketing?
                                                            Don't wait for the end of the deal to send a gift.
Our program is a tool you can utilize to
MAKE THE DEAL!!
  Here's why:
High quality, custom  label promoting your business or service.Attractive packaging for a lasting impression.Personalized gift card for each package sent.All the above connected to the aroma of fresh roasted coffee.                                                             Aroma is the greatest memory trigger a human has.
And, who will they remember? YOU!!
So! What's new about this program?   
Professional quality custom designed labelComplete web-based ordering capabilityPersonal message, fully customizable for each recipientFull-service mailing of single or multiple packagesWhy the changes?
We … (2 comments)

coffee: Marketing your business with Aroma Marketing - 03/13/07 12:00 PM

                                
Aroma Marketing? Not a new concept, but one that is not very well known or publicized, and certainly not being used to it's full potential. Introducing this means of promotion for us has been an effort based mostly on experience. Allow me to elaborate.
Being that we are a coffee house & roastery with a brick and mortar location that has been established since 1995 we have had more then our fair share of experiences with peoples reaction to the aroma of fresh roasted, fresh brewed coffee. So much so, that we started to map peoples response when they would first walk … (0 comments)

 

Jack B. Erhart

Paso Robles, CA

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Jax 3D Graphics and Design Paso Robles

Address: 1014 Experimental Station Road, Paso Robles, CA, 93446

Office Phone: (805) 244-5299

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