Real estate blog entries tagged with direct mailing by Jack B. Erhart (Jax 3D Graphics and Design Paso Robles)

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Home : Blogs : Jack B. Erhart : Jax Blog : Tag "direct mailing"

direct mailing: Is there a better Direct Marketing Tool? - 05/10/07 01:22 PM

Here is a quote that I found most interesting.
From the folks at SAAGNY.
"Typical direct mail response rates run less than 2 percent and a large population (48 percent according to some studies) of business recipients toss their unsolicited mail without bothering to open it. Dimensionals, sometimes called "impact mail," may be the answer. Promotional products such as imprinted ad specialties, packaged to invoke curiosity as well as to protect against damage, will increase response rates by as much as 75 percent. According to a Baylor University study."
Here is a link to the entire article.
http://www.saagny.org/info/ppai2.html
… (5 comments)

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Jack B. Erhart

Paso Robles, CA

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Jax 3D Graphics and Design Paso Robles

Address: 1014 Experimental Station Road, Paso Robles, CA, 93446

Office Phone: (805) 244-5299

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