The Durham Luxury Market

The quip that the three most important things in real estate are "location, location, location" has become such a cliche that we don't give much consideration to what it means anymore. I've posted a couple of times on my blogs about an experiment that I do sometimes going to a community I'm unfam...

The new site at www.springtreeterritory is coming along fine. I'm learning a lot about SEO. There's a terrific tool from Hubspot at www.websitegrader.com that will assign a grade to any website and compare it to several of the websites that compete in the same space. My latest post on on Springtr...

With more sellers than buyers in the real estate market across the country, listing agents will need to employ more sophisticated approaches to marketing homes. Although the post links here where written specifically for the Durham North Carolina market, the tactics that are described work in any...

The Traditional Elements of the Marketing Mix When I first got my real estate license I assummed that my many years of marketing experience and the knowledge I had acquired renovating and flipping a couple of condos would be a good basis for my new career. I was mistaken. I didn’t fit the profile...

Bucking the trend? I define the luxury market somewhat arbitrarily as anything listing for $700,000 or more. Amidst all the terrible economic news it might be surprising to learn that the luxury home market in Durham may have held its own during the 3rd quarter of the year…or, at least, it hasn’t...

I usually wait until the end of the quarter to take a look at the quarter’s activity in the Durham luxury home market but it’s been an interesting summer in some ways. The summer is usually not particularly active but since July 1, six homes in the $700,000 or more category have closed and anothe...

For many years the contrast between the vibrancy of the luxury home markets in Durham and those in Chapel Hill has been stark. Chapel Hill has boomed and Durham typically has two and a half years worth of inventory on the market. The joke was that the best thing that could happen to the Durham lu...

The lead editorial today in the Durham Herald-Sun is headlined “Durham’s message is getting around.” It sites a poll that seems to confirm that the residents of Wake and Orange counties increasingly have a favorable view of Durham. It cites the efforts of the Convention and Visitors Bureau, The C...

From the Durham Luxury Real Estate blog....As we pass Memorial Day, the Summer solstice and Independence Day, the dog days of summer are upon us. We’ve also had more consecutive days with rain than many of us can remember. But even if drought fears have receded a bit, sales of luxury homes in Dur...

Seth Godin is an author, marketing guru and blogger who’s posts are often short and sometimes cryptic but always interesting. This is a short post from June 20th that has relevance in the Durham luxury home market today. Your sales force and your customers may scream that you need to lower your p...