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durham activities: Price Pressure on Luxury Homes in Durham - 06/23/08 08:00 PM
Seth Godin is an author, marketing guru and blogger who’s posts are often short and sometimes cryptic but always interesting. This is a short post from June 20th that has relevance in the Durham luxury home market today.
Your sales force and your customers may scream that you need to lower your price.
It’s not true.
You need to increase your value.
If people don’t want to pay, it’s because you’re not delivering enough value for the money you’re charging.
You’re not selling a commodity unless you want to.
How does this advice apply to real estate, especially … (2 comments)

durham activities: Newcomers Luxury Home Buyers' Guide to Durham - 05/03/08 07:05 PM
Over at www.DurhamLuxRE.com where I blog on the luxury home market in Durham you can access a report that I wrote that tries to show the Durham luxury market in the context of the whole Triangle. Durham sometimes struggles with a lingering reputation as the downtrodden industrial city that surrounds Duke. This might have been true at one time but no more. Included in the report is a brief review of how the transition took place and some of the truly fabulous things that are unfolding. There are also descriptions of the key upscale neighborhoods in Durham and what makes them … (0 comments)

 

Jay Zenner

Durham, NC

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Springtree Realty

Address: 3708 Lychan Parkway, Suite 206, Durham, NC, 27707

Office Phone: (919) 794-3351

Cell Phone: (919) 819-6666

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Durham...a great place to live.


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