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durham real estate: Making the case for Durham in the luxury market - 07/14/08 03:07 PM
The lead editorial today in the Durham Herald-Sun is headlined “Durham’s message is getting around.” It sites a poll that seems to confirm that the residents of Wake and Orange counties increasingly have a favorable view of Durham. It cites the efforts of the Convention and Visitors Bureau, The Chamber of Commerce and Downtown Durham, Inc. for doing a better job of telling Durham’s story. One can agree with everything the editorial states but still have mixed feelings about it’s appearance at this point in the game. Why now? The editorial writers didn’t just notice the dramatic developments or the impact … (0 comments)

durham real estate: Price Pressure on Luxury Homes in Durham - 06/23/08 08:00 PM
Seth Godin is an author, marketing guru and blogger who’s posts are often short and sometimes cryptic but always interesting. This is a short post from June 20th that has relevance in the Durham luxury home market today.
Your sales force and your customers may scream that you need to lower your price.
It’s not true.
You need to increase your value.
If people don’t want to pay, it’s because you’re not delivering enough value for the money you’re charging.
You’re not selling a commodity unless you want to.
How does this advice apply to real estate, especially … (2 comments)

durham real estate: Buying a Luxury Home in Durham - 06/11/08 09:50 PM
One section of the Newcomers Guide to Buying Luxury Homes in Durham posted on DurhamLuxRE.com specifically addresses some of the technical issues that can vary from state to state. The most important of these is the concept of agency. Until a few years ago, all real estate agents in North Carolina technically represented the seller in a transaction, even when that agent was engaged by the buyer. The real estate commission decided that buyers deserved equal representation and formally established “buyer agency” with its own set of practices and requirements. All licensed agents are licensed to represent either buyers or sellers … (0 comments)

durham real estate: Branding and Luxury Homes in Durham - 06/04/08 03:23 PM
A friend and reader of the Durham Luxury Real Estate blog forwarded an article to me about branding in real estate. The analysis was primarily intended for large national developers but it made some points worth considering in our effort to improve the marketing of luxury properties in Durham.
This blog has taken the point of view that one of the reasons, if not the primary reason, that the luxury home market in Durham is not more vibrant, is that the Durham "brand" has not caught up with the emerging reality. This is not a unique observation. During the last couple … (0 comments)

durham real estate: Newcomers Luxury Home Buyers' Guide to Durham - 05/03/08 07:05 PM
Over at www.DurhamLuxRE.com where I blog on the luxury home market in Durham you can access a report that I wrote that tries to show the Durham luxury market in the context of the whole Triangle. Durham sometimes struggles with a lingering reputation as the downtrodden industrial city that surrounds Duke. This might have been true at one time but no more. Included in the report is a brief review of how the transition took place and some of the truly fabulous things that are unfolding. There are also descriptions of the key upscale neighborhoods in Durham and what makes them … (0 comments)

 

Jay Zenner

Durham, NC

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Springtree Realty

Address: 3708 Lychan Parkway, Suite 206, Durham, NC, 27707

Office Phone: (919) 794-3351

Cell Phone: (919) 819-6666

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Durham...a great place to live.


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