On-line home valuations have become very popular and widely used these last few years. With the click of a mouse – Vuala, in an instant you’ve got a home’s value, right? Well ….sort of???
I recently heard the term “Wild A.. Guess” at real estate technology seminar to describe how one agent felt about the validity of on-line home valuations. And in a recent Wall Street Journal’s Smart Money Magazine article written by Alyssa Abkowitz entitled “The Fuzzy Math of Home Values” she uses the term “Fuzzy Math” to describe on-line home valuation’s less than desirable results. Humorous as it is, it does exemplify the frustration felt by many involved in the practice real estate.
But like it or not, on-line home valuations are here to stay. Proponents of these sites argue that they engage the consumer and offer a form of “sticky” interaction. Whether or not they will ever improve or at least attempt to have algorithms that resemble something more realistic is altogether another story. Even if they wanted to improve to the point of offering any amount of reliability, one key element will always be missing: Hedonic Pricing.
So what is “Hedonic Pricing” and why is it so important in home valuations? In short, it’s an economic term (housing in this case) used to define the price of a something based on its given external and internal attributes. Considerations such as a property’s age, condition, size, features, amenities, location, neighborhood, neighboring property values, access to shopping, schools, highways, and the quality of its air & water.
When REALTORS® preview homes new on the market and/or when they prepare a CMA (comparative market analysis) to help a Seller price a home or a guide a Buyer considering the purchase of a home – and to a larger extent, an Appraiser appraising a property for a lender (or other purpose), a Hedonic Pricing model is used in one form another.
The terms “functional utility” and “highest and best use” are terms you’ll never see referenced in an on-line valuation. Why, because only people can actually see these things for themselves and it’s often a professional who will help the consumer determine their effectiveness related to a home’s value. As an example, take two homes equal in almost all respects (let’s say both have master bedrooms on the main fl) with the exception of one on not having a bathroom on the main fl, let a lone a master bath next to the master bed room - missed by our friendly on-line valuation: functional utility!
So this begs the question: can the two co-exist? Sure, why not? – As long as the differentiation is truly understood. It’s a matter of educating the consumer to help them understand that on-line valuations are a starting point and shouldn’t be construed as the final determination of a home’s value.
Will the two ever be the same? ....
“Oh East is East and West is West, and never the twain shall meet” - Rudyard Kipling, The Ballad of East and West.