marketing tips: It's part of your first impression... make it a good one! - 09/22/09 10:55 AM
Every day we meet people. Some are new, where as others you've known for years. Each time you meet someone, typically you greet them with a handshake. What does your handshake say about you?
One of my biggest pet peeves is a weak handshake. You know the one where if feels … (53 comments)

marketing tips: The 'Call To Action!'.. Are you doing this? - 08/21/09 12:14 AM
 

I'm in the process of revamping my mortgage website... and when I say 'revamping', I'm actually talking about ideas, designs, etc. but have not made the changes YET. During this process, I've solicited quite a bit of feedback, reviewed examples, and really tried to see how I could create … (12 comments)

marketing tips: Are you spending your advertising money wisely? - 06/27/09 01:55 PM
I'll warn you now... this is a long post, but I certainly feel its worth the read.
This post came about when I received this ridiculous email and posted about it on Activerain. Clearly the person was not focused on his Target Audience. So, this post had been in the works … (7 comments)

marketing tips: Marketing... Are You Getting Your Fair Share? - 01/14/09 06:17 PM
We hear about homes being sold in and around our area all the time.  Last quarter there were thousands and thousands of homes sold.  In North Texas that is certainly true.  If you missed it, my last post was - 2008 Real Estate Recap in North Texas.  No matter where you live or … (14 comments)

marketing tips: What is your definition of Insanity? - 12/03/08 11:02 AM
2008 has come and gone.  It is already December and we are planning 2009 marketing (if you have not done so already)

It is said that the true definition of insanity is doing the same thing again and again and expecting a different result.  Nowhere is this saying more true … (17 comments)

marketing tips: Would you like to list your house with me? - 12/01/08 05:39 PM
Assuming you  have read my previous post about Quality vs. Quantity, the production of quality leads represent only the first step in a process that should convert these leads into productive customers.  You must now be in a position to meet the needs of these prospective customers and persuade them to … (7 comments)

marketing tips: It is not "How Many You Reach"... - 12/01/08 11:02 AM
My last post asked the question "Quality or Quantity?", which introduced the concept of Quality Leads.  It is important to note that the quantity of letters you send or calls you make is not important.  The quality of contacts you reach is more important.  It is more important to produce a large … (14 comments)

marketing tips: What's Your Focus - Quality or Quantity? - 11/25/08 10:05 AM
When I'm not posting about annoying songs or basketball tournaments , I post about Real Estate.  For those of you following me, you have read quite a few tips on marketing.  Most recently, I posted these two topics regarding your marketing efforts.  Most importantly, track your results, find your niche, and do not … (14 comments)

marketing tips: You Can't Change the World in One Day.. - 11/19/08 12:58 PM
Because we tend to place marketing priorities on the back burner when things are busy, the game of catch-up puts us in a position of expecting too much, too quickly when we finally get around to implementing our marketing plans.  You have heard the age-old expression that 'Rome was not built … (14 comments)

marketing tips: Not to sound like a well known credit card company, but... 'Whats in Your Calendar' - 11/13/08 10:14 PM
As 2009 gets close and 2008 comes to an endr, I am having to review my 2008 goals and achievements.  Luckily I do this each quarter, so its not as time consuming as it could be.  Not only do you need to review your goals, but also your marketing statistics.  What … (8 comments)

marketing tips: Testimonials... Ideas that Boost Sales - 10/10/08 11:23 PM
Testimonials... Ideas that Boost Sales
A Testimonial comes from a person that was happy with the level of service you provided.  They are not just happy, but so happy that they took the time to provide you with something that will help boost your business.  The testimonial shows other prospects how … (9 comments)

marketing tips: Another Referral Opportunity... - 09/29/08 06:56 PM
Another Referral Opportunity… The Survey!
 
If top producers obtain the majority of their new listings from referrals, then one must learn to take every opportunity to set up situations in which you will be in a position to ask.  A perfect opportunity to ask exists with regard to the … (12 comments)

 
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John Cannata - Mortgage Loan Consultant - Frisco Texas - Reliant Mortgage Ltd

Frisco, TX

More about me…

214-545-5604 Also available evenings and weekends

Address: 16950 Dallas Parkway # 105, Dallas, TX, 75248

Office Phone: (214) 545-5604

Cell Phone: (214) 728-0449

Email Me

As a Loan Officer, it is my job to remove the stress out of buying a home and/or refinancing your current mortgage. I do this by providing ongoing updates, being available for questions, and ultimately delivering 'as promised' with not surprises. My goal is to become your consultant for life and for you to rely on me to assist your family and friends as well. I work closely with local real estate agents by helping increase their business. I approach this in two ways. The first way is to review the agents current marketing plan to identify areas where enhancements can be made to generate higher quality leads. The second part is focused on the service to the client both during and especially AFTER the sale.
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