The theory was that few people actually want to receive a stream of emails from brands they kind of know and like, and that social media had overtaken the medium in consumer popularity and preference. Opponents claimed that email is still a viable — and profitable — tactic. And they’re correct.
It’s painfully obvious to see why: Email marketing has helped brands in many industries steadily earn, nurture, and close prospects — including real estate professionals.
As BombBomb CMO Steve Pacinelli indicated to Placester … (8 comments)
The “email-is-dead” argument was an interesting — and very short-lived — mini marketing controversy just a handful of years ago.
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