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marketing: New to Blogging? - 04/07/12 07:45 AM
Blogging 101
A great way to stay in contact with your existing customers and attract new ones is through a blog.
What is a blog? A blog is a publishing vehicle that allows you to create an entry consisting of text, audio, photos and/or video, and publish it online. Blog entries typically appear in reverse chronological order so people see your latest entry first.
Blogs can be published as stand-alone websites or on a page within an established website. Most often, your blog will be part of your company's website. This allows "stickiness," or the ability to … (2 comments)
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marketing: Embrace Change and Win - 04/03/12 07:27 AM
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marketing: Your Greatest Network Is the One You Already Have - 03/13/12 09:20 PM
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marketing: Small Businesses Go Big with Email Marketing - 03/09/12 07:53 PM
Small Businesses Go Big with Email Marketing
Today's inexpensive web-based email marketing tools provide the ability to easily upload and manage your customer database, design professional-looking email campaigns, select different database lists for different emails, and measure responses. In essence, they give small businesses a Fortune 500 facade.
Add the ability to email value-added content that your recipients can easily share via social media, and your reach and ability to capture new customers can grow exponentially. There are many email marketing services available. Here is a look at three that are inexpensive, full of features and popular with small businesses.
Constant … (2 comments)
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marketing: Capture Customer Data Correctly - 01/22/11 11:36 PM
Top real estate professionals get a sizable percentage of business from their current customer base. Marketing to your customers ensures that they always come back to you with repeat business and consistently send you referrals from family, friends and work colleagues. Here are the key elements of this vital strategy of capturing and leveraging your customer data correctly.
Organize your data. If you cannot put your finger on the contact information of every customer, you're losing sales. Avoid keeping paper copies of customer contact information. Instead leverage electronic contact management software such as ACT!, Goldmine or Outlook. These programs facilitate marketing … (2 comments)
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marketing: Master Your Customer Data - 04/23/10 09:34 AM
Master Your Customer Data
Whether you run a corner deli, a loan origination business or a real estate office, the majority of your new business and referrals most likely comes from your current customers. In order to capture the full potential of repeat business and referrals, you must master your customer data. Here’s how:
Actively manage customer data. Record and keep readily available every piece of data. Get in the habit of updating files immediately when a street address, email address, phone number or other important information field changes. Input contact information for potential new customers as soon as possible. Use … (4 comments)
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marketing: The Power of Value-Driven Marketing - 04/17/10 10:43 PM
The Power of Value-Driven Marketing
Many companies are like acquaintances who always want something from you, but never give anything in return. They bombard you with offer-driven marketing, a strategy designed to generate new business through endless discounts and special promotions.
While offer-driven marketing focuses on transactions, the goal of value-driven marketing is to create business through long-term relationships. Value-driven marketing is particularly important to salespeople and business owners whose customers don’t need their services very often. Examples include home loans, real estate purchases and home renovations. In these cases, marketing that centers on offers for more of the same product … (3 comments)
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marketing: Creating Powerful Display Ads - 04/17/10 09:57 PM
Creating Powerful Display Ads
Experts say customers make up their minds within seconds if they will pay serious attention to your print advertisement. Here’s how to get it noticed:
High-impact graphic.
A high-impact visual helps make your ad stand out from the competition. About 90% of viewers will look at the ad’s visual before reading the headline. So, if the visual doesn’t cut it, chances are your reader will stop reading. A strong visual reinforces the ad’s main message and garners positive attention.
Headlines that hook.
Good headlines incorporate a curiosity factor that makes readers want to know more about your … (7 comments)
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marketing: BNI - Business Networking International - at it's best! The world's largest business referral organization! - 04/12/10 01:10 AM
I've had the pleasure of being part of a BNI launching chapter in the East Bay known as the East County Business Builders and honored to be on the Leadership Team as our chapter's Educational Coordinator. As a mortgage professional, it is extremely difficult to get into a referral network as openings for this category are always filled. So I am truly honored to be apart of this amazing chapter!
We had a very successful launch December 2009. We are continuing to grow and becoming a very strong and successful chapter. We meet on Thursdays from 12 to 1:30pm … (2 comments)
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marketing: Grow Your Business with Co-Branded Marketing - 02/09/10 10:45 PM
Creating co-branded marketing campaigns that feature your ideal referral partners — the business people whose products and services best complement your own — is an excellent way to immediately reach a large number of potential customers. A co-branding arrangement is also a powerful tool for attracting valuable new referral partners. By co-branding, you introduce the referral partner into a highly receptive environment, not only because your services go hand-in-hand, but also because you are endorsing the partner to loyal customers who trust you. A newsletter is an excellent vehicle for co-branding, because you can run a feature article written by … (3 comments)
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marketing: Real Estate Agents - Convert More Leads to Closed Transactions... and save time doing it - 02/08/09 10:57 AM
HBM is a A FREE comprehensive, online solution to finding a new home. Private, password-protected website designed to get the homebuyer involved in their home search process. HBM is a business model to capture ‘lost contacts,' generate more leads, and save marketing dollars. 8 out of 10 homebuyers are using the Internet to search for their next home purchase. Having a plan for lead generation, capture and conversion is necessary in today's Internet environment.
Real Estate Agents can monitor buyer's online home shopping activities for better target marketing and track buyer's searching patterns (area, price, type of property). Agents can also track buyers based … (1 comments)
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Julie Chroust, NMLS# 249458, Direct Lender & Mortgage Banker
Walnut Creek,
CA
More about me…
Julie Chroust, Prospect Mortgage, Walnut Creek, CA
Address: 1910 Olympic Blvd,, Suite 120, Walnut Creek, CA, 94596
Office Phone: (925) 516-5809
Cell Phone: (925) 381-1481
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