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marketing: Do You HONK or MOO? Standing Out in the Crowd - 08/29/11 09:45 AM
Do You Honk or Moo?
Are you standing out in the crowd?
It's a crowded real estate world out there. There's lots of competition.
So are you one of the crowd or are you able to stand out?
Most of us no doubt want to stand out, and for the right reasons, not because we do a lousy job, are incompetent, provide crummy service or other negatives that make consumers to want to steer clear.
And with the market being what it is, and the not-so-stellar- rep our industry has, it may not be easy to stand out. … (16 comments)
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marketing: Are They Reading ABOUT YOU? How ABOUT.ME? - 04/26/11 09:15 PM
How about a quick profile you can customize with a neat photo and personal stuff about yourself, then link to it so others can read about you.
Use About.Me for your free profile - be creative, and as detailed or as simple as you want. This is not the time to ramble on about all your awards, specialities, accomplishments, and real estate stuff, but a time (my opinion) to get personal and share some tidbits that folks might not kbnow about you.
Here's mine
Check out my about.me profile!
I also got some free business cards (50) through Moo, too.
… (44 comments)
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marketing: Broadcast Voicemail Messages Should be Outlawed!! - 03/20/11 01:43 PM
Broadcast Voicemail Messages Should be Outlawed!! Perhaps that's a strong position to take. I don't care.
They drive me nuts, and I‘m getting more and more of them all the time.
I must be on a special list.
Yes, I know they can be a great way to reach a ton of people by phone without talking to them, and perhaps, through some magic in your voice mail, convince them to take action:
call you for that special report that will make you millions in just a few days check out your website for information on starting your own home business … (10 comments)
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marketing: Things We Probably Shouldn't Say, But Do - 03/05/11 12:45 AM
Things We Probably Shouldn't Say, But Do There are often times we say things we probably shouldn't.
Perhaps it's simply without thinking. You know, "open mouth insert foot?" Sometimes it's less significant, perhaps a minor faux pas.
Whatever the reason, it happens to us all, including in our real estate business. Sometimes it's verbal, and sometimes it's what we put in writing, too - in our listings, on-line marketing and flyers.
Some of this is on a serious note, some not. You may not agree. Whatever.
"Won't last" - seems to me that often listings where this is said DO last...forever
"Great … (183 comments)
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marketing: Your Camera Is Your BEST Friend - 10/18/10 10:44 PM
Your Camera May Be Your Best Friend
As a real estate professional, and a blogger, your camera may be your best friend.
There are lots of good reasons to use a camera (preferably digital these days) and plenty of ways a camera can be a big help to you in your business, and for blogging and social media purposes.
Here are just a few - bet you can think of some more
* * * * * *
Help buyers remember the homes they visit, at least the ones they like
Sharing information on homes you preview for out-of … (63 comments)
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marketing: The Pros and Cons of Real Estate Signage on Your Car - 09/14/10 11:34 AM
Pros and Cons of Real Estate Signage on Your Car Real estate marketing has undergone significant growth in the last few years, not just counting the on-line stuff you can do. You see billboards, bus benches, grocery shopping carts, ads on moving trucks, and more and more on agents' cars.
There are some pros and cons to advertising on your car, and in addition to sharing my own thoughts, I hope folks will share their ideas and experiences.
There are license plates, whole car wraps, magnetic door signs, rear windshield signage, and bumper stickers. Some people completely paint their cars.
… (244 comments)
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marketing: How DID They Find You? - 07/09/10 11:33 AM
Knowing how your prospects find you is important. Whether it's from print, on-line activity, or other means there is tremendous value in understanding how your marketing and visibility, or lack of, are working.
Do YOU know how they found you?
It's not always easy to determine, and I am willing to bet many folks don't bother to ask. There are times when I don't, or I don't query enough to really understand if what I am doing to generate business is, in fact, working. That's not smart. My bad.
There are lots of ways for buyer and seller prospects … (90 comments)
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marketing: Senior+First Time Seller+Relocation=Challenge and Opportunity - 07/13/09 04:41 PM
I am meeting with a new potential client today and really looking forward to the opportunity and the challenge.
Here's the 411:
Lived in the home 50 years (original owner) Never sold a home before (first time seller) Moving from the Left Coast to the Right Coast to be near family Senior (no age discussion here but you can make assumptions from the data) This is not your typical market proposal, nor am I approaching this like I would with a more typical seller.
I WILL be prepared with all the data (number of homes on market, competition, what's … (16 comments)
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marketing: Maybe THIS Will Grab Your Attention: Marketing Ideas You Can Implement - 05/26/09 04:27 PM
As a member of the Board of Directors for the Southern California Chapter of CRS, I recently monitored our CRS 201 class on Listing Strategies.
Even though I took this class when obtaining my CRS, I have had the opportunity to sit through it twice since, and always come away with new ideas to use in my listing presentations, pre-listing package, and marketing my listings.
The collective wisdom and sharing of ideas among class members that can easily be implemented is one of the biggest benefits .
One of the big take-a-ways from the class last Friday was a list of … (117 comments)
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marketing: Don't You Want to Know What I am Doing? - 03/12/09 09:45 AM
You have hired me as your listing agent, to help you find a qualified buyer for your Carlsbad home. It's a weighty task, with lots of responsibilities in a competitive market. And for that task, when the home sells, you will pay me an agreed-upon professional fee of potentially thousands of dollars. Notice I didn't say commission.
Don't you want to know what I am doing to earn that fee?
I suspect you do. And you should.
But it's surprising how many listings are out on the Internet where it is obvious the seller is not well informed about what their … (9 comments)
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marketing: Marketing Your Listing with Listing Card - A Cool Idea - 12/20/08 03:14 PM
I have a new listing coming on the market after Christmas and am working on the marketing and ads. One of the new things I am trying is a Listing Card - I thought some folks might find this to be a pretty cool idea so wanted to share it.
The Listing Card is business card-sized (slightly taller at 3.5" wide X 2.75" tall) with photos and information about the listing, your contact information and photo, and whatever else you wish to include (there are space limitations).
The photo to the left is the SAME SIZE as the Listing cards.
Cards … (20 comments)
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marketing: A New Office, and a New Beginning, Sorta - 11/14/08 12:56 AM
I am in a new office starting today. Still RE/MAX Associates.
Actually it's not that earth shattering. The lease was up at my other office and could not be renewed, so the office is moving to a new spot in Encinitas which is further from my home in La Costa. It was a good opportunity to now move over to a RE/MAX Associates office just 2 miles from my home, near the beach, and in one of my favorite communities - Leucadia - since I have to change the address on everything anyway.
OLD OFFICE
OLD OFFICE VIEW
NEW … (22 comments)
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marketing: What I Now Know About Listing Presentations and Real Estate Listings - 09/26/08 07:52 PM
I attended the 2-day CRS 201 Listings Strategies course in the San Diego area recently.
Because I am on the Board of the Southern California Chapter of CRS my role is to monitor local classes in my area. The real benefit, is that I get to take them for free, and I always learn some new things to implement in my business. I already had taken this course on the way to getting my CRS but came away with some tidbits I thought I would share. Can't hurt in today's competitive market.
These pearls of wisdom are a combination of questions … (9 comments)
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marketing: Short Sales - A Misnomer AND a Marketing Ploy - 04/23/08 02:03 PM
Short sales continue on, with no end in sight.
Buyers continue to inquire about them, ask to see them (sometimes they have no choice in their price range) and to view them as potential deals.
Short sale REALLY is a misnomer, as we all understand. Nothing could be further from the truth, but some folks still do not understand what short sale actually means.
The complexity and frustrations around short sales continues to be readily apparent. Witness the on-going stories that still pop up almost daily on my blog post Buying a Short Sale, written back in January 2007. I … (22 comments)
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marketing: Carlsbad Home Sellers – What will Your Listing Agent do for You? - 04/17/08 04:23 PM
Selling your Carlsbad home is a challenge in today’s market. Making the decision to sell can be difficult enough, so you want to know that the REALTOR you hire will get the job done (that’s assuming you price the home correctly – everyone knows an overpriced home will not sell, no matter how good the agent is or how much marketing is done).
Read: What’s Important to You as a Seller?
This is not so much about how to go about finding the right agent, but more about what will the listing agent do for you.
Read: What … (1 comments)
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marketing: Agents and Sellers - Flex those PECS! - 04/07/07 02:14 PM
I apologize in advance, but just a little, for the analogy. But it works for me, so I thought I would share it...and get your feedback.
I was at the gym early this morning, in my usual spin class. It was a rigorous one, which I like, plus it helps to burn off all the calories (which seem to somehow find their way into my system without my knowing it). Despite the difficulty of the class, or perhaps because of it, my mind was wandering, as it tends to do, and I "wrote" this post as the calories fell away from the … (14 comments)
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marketing: Want to Appeal to Buyers Who are Relocating? Here's How! - 03/29/07 02:02 AM
There are a fair number of real estate professionals on AR that work with buyers that are relocating, with some whose focus of their business is on relocation. Kristal Kraft is known for her blog on relocation to Denver, having moved there a number of years ago; the Marriotts (not the hotel owners, silly), Tony and Suzanne, write extensively on relocation to Phoenix and Scottsdale, Arizona, and provide relocation guides on different areas they service; and Rich Jacobson started a military relocation groupfor AR agents with experience in this market niche. Plus a whole host of other agents have written about, … (36 comments)
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marketing: Market Data for JANUARY 2007 - Carlsbad, CA - 02/11/07 01:06 AM
Here are the summary statistics for January 2007 from the MLS.
There are some important things to consider here. First, keep in mind that with this being the first month of the year, the data are based on only 1 month of information - a limited number of sales (31 for attached homes and 43 for detached homes) as compared to December, which is a summary of the data year-to-date. Such a small sample is dramatically affected by the prices of the homes that have sold, both at the high end and the low end. The absorption rate is about the same … (0 comments)
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marketing: You Wanna Sell Your Home or Not? (Are You Testing the Waters?) Part 1 of 2 - 12/18/06 06:50 PM
If you are thinking about putting your house on the market to see what might happen (testing the waters, so to speak), this article is NOT for you.
I writing for serious sellers (e.g., those who REALLY need to sell due to family situation, divorce, relocation) who are truly committed to doing what they need to do to sell quickly and at the best price. This is especially important now that the market has shifted to become much more buyer friendly in many areas.
Here are some things you need to do:
Price your home competitively - Most people will tell you this is THE … (5 comments)
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marketing: So You Are Thinking of Selling Your Home Yourself? (Part 3 of 5) - 11/27/06 10:37 AM
This is the 3rd in my series of posts intended to provide sellers with a list of issues to seriously consider before making the decision to sell their homes without the assistance of a licensed real estate agent. Selling your own home is time consuming and has a number of risks and liabilities, especially in a competitive buyer's market. Do not make the decision to take this on yourself lightly; give careful thought to these issues before plunging in!
Marketing - Marketing a home is lots of work, and unless you are a marketing expert, you may be taking on more than you can realistically handle. … (5 comments)
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Jeff Dowler ~ Carlsbad Homes for Sale ~ 760-840-1360
Carlsbad,
CA
More about me…
Solutions Real Estate (CA DRE Lic. # 01490977)
Address: 6005 Hidden Valley Road, Suite 280, Carlsbad, CA, 92011
Office Phone: JUSTMYCELL
Cell Phone: (760) 840-1360
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DISCLAIMER: I must disclaim liability for any damages or losses, direct or indirect, that may result from use of, or reliance on, any information contained in this blog, or for the accuracy of comments or opinions expressed by visitors to my blog. The information contained in the articles is deemed reliable but is not guaranteed, and the opinions expressed in these articles are mine.
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