Isn't Home Staging and Real Estate Merchandising the same thing? NO it's not! - 03/31/11 05:52 PM
 
It's all about getting noticed
in a sea of for sale signs. . .
 

 
 
Recently after discussing Home Staging and merchandising techniques with a fellow AR Home Stager. I made a comment that the property we were discussing was actually merchandised and NOT staged which solicited the comment,
Isn't Home Staging and Real Estate Merchandising essentially the same thing?
My reply was an emphatic, NO it's not! 
But isn't the purpose of merchandising to make a property for sale as appealing as possible to buyers which is what Home Staging is doing?
Yes, but there … (17 comments)