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chicago gold coast: Notes from Summer School....What Jimmy Buffett Taught Me about Marketing - 08/10/09 10:12 AM
Saturday night I went to summer school, not your typical summer school, but summer school as in Jimmy Buffett's 2009 summer concert SummerZcool.
Never in my wildest imagination did I think I would leave that event with a better understanding of marketing.  That assumption couldn't be further from the truth.  Buffett has an amazing ability to connect with his audience.  Most of 30 or 40 thousand parrot heads have as much in common with Jimmy and his Coral Reefers as I do with the man on the moon.  However Buffett connected with everybody.  How did he do this....He Kept it Local.
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chicago gold coast: The Lord Loveth the Cheerful Giver...He Must Hate the Taxpayer! - 08/01/09 09:44 PM
This afternoon as I was talking to a friend the subject of taxes came up.  In case you haven't heard Chicago and Cook County, IL have the highest sales tax rates in the country.  I like most people don't pay much attention to the sales taxes most of us pay.  However after today's conversation I decided to look at the reciept for my purchases this afternoon.
A quick trip to CVS to purchase a 2 Liter of Diet Coke, some Bud Light (it is the weekend), a bag of chips, and a smaller bag of chips for my buddy is resulted in … (3 comments)

 

Jeff Castner

Chicago, IL

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