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innovation: Notes from Summer School....What Jimmy Buffett Taught Me about Marketing - 08/10/09 10:12 AM
Saturday night I went to summer school, not your typical summer school, but summer school as in Jimmy Buffett's 2009 summer concert SummerZcool.
Never in my wildest imagination did I think I would leave that event with a better understanding of marketing. That assumption couldn't be further from the truth. Buffett has an amazing ability to connect with his audience. Most of 30 or 40 thousand parrot heads have as much in common with Jimmy and his Coral Reefers as I do with the man on the moon. However Buffett connected with everybody. How did he do this....He Kept it Local.
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innovation: Splits vs. Leads - 05/22/09 02:11 PM
This morning I was discussing the concept of what do real estate agents really need or want from their respective companies, is it tools and systems to generate and capture leads or is it all about the commission split.
Most companies promise some sort of lead generation. The national brands talk about the consumers predisposition to go with well know brands. The smaller more boutique offices talk about their brand presence in a certain market segment. Both of these arguments suggest the agent is willing to give up a portion of the commission for these lead generation tools. On the other … (4 comments)
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innovation: Disruptive Innovation - 05/14/09 05:20 PM
I recently came across the term "Disruptive Innovation". The term was coined by Harvard Professor Clayton Christensen, and describes a process in which a new concept, idea, product, or service takes root at the low end of a market or industry and then relentlessly moves up the preverbal food chain and displaces the market or industry establishment.
Thinking about our industry, its past, and its future, I began to realize we are now in the midst of what could be the greatest time of "Disruptive Innovation". Looking to the past, I think the dawn of Realty Executives and Re/Max was a … (2 comments)
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Jeff Castner
Chicago,
IL
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Address: IL
Cell Phone: (740) 317-4000
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