Real estate blog entries tagged with marketing by Jeff Castner

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Home : Blogs : Jeff Castner : Jeff Castner's Blog : Tag "marketing"

marketing: Dinosaurs, The Oughts, & A Bottle of Champagne - 12/31/09 08:50 AM

Yesterday, I was talking with a friend of mine about where to budget marketing dollars for 2010. The topic of web sites came up, and the purpose of an agent web site was discussed.
Andrea makes what I think is a very good argument that agent web site have become or are quickly becoming dinosaurs. In her blog she states "the lines between the blog and web site have become blurry", I would argue that the lines have merged. My thesis is that any document with a URL is a web site and can accomplish the desired result.
In my opinion … (3 comments)

marketing: Notes from Summer School....What Jimmy Buffett Taught Me about Marketing - 08/10/09 10:12 AM

Saturday night I went to summer school, not your typical summer school, but summer school as in Jimmy Buffett's 2009 summer concert SummerZcool.
Never in my wildest imagination did I think I would leave that event with a better understanding of marketing. That assumption couldn't be further from the truth. Buffett has an amazing ability to connect with his audience. Most of 30 or 40 thousand parrot heads have as much in common with Jimmy and his Coral Reefers as I do with the man on the moon. However Buffett connected with everybody. How did he do this....He Kept it Local.
… (11 comments)

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Jeff Castner

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