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prospecting: Notes from Summer School....What Jimmy Buffett Taught Me about Marketing - 08/10/09 10:12 AM
Saturday night I went to summer school, not your typical summer school, but summer school as in Jimmy Buffett's 2009 summer concert SummerZcool.
Never in my wildest imagination did I think I would leave that event with a better understanding of marketing. That assumption couldn't be further from the truth. Buffett has an amazing ability to connect with his audience. Most of 30 or 40 thousand parrot heads have as much in common with Jimmy and his Coral Reefers as I do with the man on the moon. However Buffett connected with everybody. How did he do this....He Kept it Local.
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prospecting: Hey Realtor....Your Website May Be A Waste of Time - 06/18/09 06:47 AM
I have recently been doing a lot of thinking about web sites.
As a Realtor and more importantly a real estate practitioner, I am starting to wonder the strategy of putting so much time, effort, and money into my web site. The facts say that I/We need to have a web presence. But why? What is the purpose of a web site? My thinking used to be to provide the consumer with information, provide the consumer with the ability to search for property, provide me with a way to capture that consumer.
The reality of the situation is there are a … (97 comments)
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prospecting: Sally Whacker Creates Wood 4 U - 04/20/09 07:38 PM
Spending the last 10 years in a non residential sales capacity I have forgotten the subtle joys of prospecting on what I like to call a retail level. Prospecting, cold calling, and knocking on doors at any level is not for the faint of heart. Being a true believer in the power of the internet I was very excited to get www.jeffcastner.com up and running. I have been studying the latest in SEO, Keywords, and pay per click. Confident that I am going to do what the others haven't, I applied all my recently acquired knowledge to the site.
On Thursday … (3 comments)
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Jeff Castner
Chicago,
IL
More about me…
Address: IL
Cell Phone: (740) 317-4000
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