Jeff 's Blog

Cruising the back roads of the "Streets of San Francisco"

Jeff De Loyola — Fri, 18 Sep 2009 17:37:13 -0500

Busy Friday morning, returning emails & calls, posting my regular messages/blogs via social sites, a beautiful day and looking forward to seeing my gal for happy hour Sushi afterwork. As always, too much Java and forgetting to eat lunch - when I realized, or I thought I did, I was running late for my appointment. I had to go into the office on Franklin street near Van Ness ave to pick up my sample "Home Buyers handbook" to review. I was feeling good about making the appointment at Starbucks in Daly City in the Westlake shopping mall because the freeway was nearby... as I drove onto the freeway I was immediately hit by traffic - argh! However, I was not in panick mode because I knew to exit off of 101 south bound to 7th street mission and jump right onto 280 south bound. My gut extincts were correct - no traffic. I was thinking or hearing my stomach growl, never-the-less, I was excited about the appointment in revieiwng our 1st time home buyers seminar. When to my surprise, I receive a call, my contact was already there, after going back and forth, we rescheduled our meeting for Monday morning and will review the content over the phone. It all worked out well. And now, I was ready for a late lunch. I was craving for Panda Express on Fillmore street near Japan Center.

I knew there was traffic and decided to take the back roads to Panda Express, so I took the San Jose Ave exit and proceeded up Delores street. I must have driven up Delores street over a thousand times in my life time and it always amazes me how beautiful the homes are and the Palm trees in the middle of the streets. As I drive up the hills, I remember being a kid thinking it was a roller coaster ride when our family would take weekend drives. Descending down to Delores Park, which brings back fond memories as a kid, I remember spinning around mini ferris wheel, falling off and losing my teeth. Then cruising by Mission Delores church - wow - the place where I was baptized, had my 1st Holy Communion, Confirmation, and graduated from. Not to mention one of my sisters wedding was there. As I drove onto Market street towards Hayes Valley, I was in awe of the recent transformation of the area. There were renovated TIC's, Newly built or renovated Condominium's, Tri-plex's and Victorians, as well as Cafe's and restaurants. I noticed a new Japenese restaurant called "Domo's."

Then as I was driving towards Fillmore street, the sight of the St Mary's Cathedral was over head. The highschool my three younger sisters attended. The building architecture is stunning. As I approach Webster street, more renovated Victorian homes and Condo's. Especially the newly built Yoshi's Japanese / Jazz bar. I remember taking the 22 Fillmore bus to visit my dad at Letterman's General Hospital in the Presidio. As I am finally driving into the parking lot, and very hungry. I realized how lucky I was to know short cuts of the city when there are traffic jams.

I feel very fortunate because I have an opportunity to cruise the streets of san francisco for lunch and back to work while showing properties to potential home owners. You will have an opportunity to learn the back roads of the City by the Bay.

Note: my goal at Panda Express was not to order my regular, "Orange Chicken." I decided to go with Mushroom Chicken, but suddenly had buyers remorse because a customer over loaded his plate with orange chicken and sat right in front of me. Needless to say, I enjoyed my meal

Your San Francisco Bay Area Realtor, Jeff De Loyola

Your San Francisco Bay Area Realtor / Broker

Jeff De Loyola — Mon, 14 Sep 2009 13:36:16 -0500

Greetings San Francisco Bay Area:

After approximately 8+ years of originating residential mortgage loans, I felt it was the perect time to transition into real estate by joining the team at Keller Williams San Francisco Properties.

I will continue to assist the homebuyers and sellers and inspire the tradition of the American dream of home ownership in the San Francisco Bay Area. With my vast knowledge of the home loan process and programs, and a native of San Francisco, I am confident that I will be able to provide the much needed service to meet their ultimate goal.

Despite our current economic downfall, this is a great opportunity for the next generation of 1st time home buyers no matter what age demographics, move-up buyers, purchasing a 2nd home, investment property, or for the Baby Boomers looking for a retirement home, townhouse or condo - we are dedicated to serving your needs.

They used to say, and I used to hear, that it would be difficult to buy a home in the San Francisco Oakland Bay Area. Well now is the opportunity. And you will need a competent Bay Area local Realtor on your side guiding you through every step of the way. Or if you are relocating the the San Francisco Bay Area, you'll need a team that knows the local market conditions like we do.

About myself, I was born at San Francisco's Letterman General Hospital at the historical Presidio. And raised in the Mission District which was my playground. I have lived throughout the entire Bay Area, San Jose, Oakland, and Daly City. I was a technical recruiter in the 90's during the dot.com era for 12 years. This is where I discovered my passion for helping and assisting customers and clients. The joy of finding a job for a contractor was so rewarding, which is no different when securing and closing a home loan for a home buyer. You'll have experience professional working for you who know's the San Francisco Bay Area Market!

The San Francisco Bay Area is one of the most beautiful places in the world to live. And I am very proud and priviledged to call it my home town. And so can you! The Bay Area has other large cities such as San Francisco, Oakland and San Jose's Silicon Valley.

Local Hot Spots

San Francisco's Fishermans Wharf
Jack London Square in Oakland
San Francisco & Oaklands Chinatown district
San Francisco's Northbeach
The Mission District in San Francisco
Oakland & San Francisco Zoo's
Golden Gate Park in SF & Lake Merritt in Oakland
Fine Arts Museum of San Francisco
Pier 39

Lets not forget the Best of San Francisco Bay Area's Restaurants and Theatre and Museum Districts!

Bottom line is that in today's evolving market, you need a Realtor that is involved with the ever changing guidelines to stay on top of the game for you - the client!

WHAT DOES OUR COMMITMENT TO PERSONAL SERVICE MEAN TO YOU?

It means that we will focus on you and your dreams of Home Ownership

NOT SURE IF YOU CAN AFFORD YOUR DREAM HOME? After nearly 7+ years in the mortgage industry, I have established relationships with reputable and seasoned loan agents I can recommend. Ask me about FHA's low downpayment loans, VA & CAL-Vet loans, and Conventional financing today.

CALL ME TO DISCUSS YOUR OPTIONS 415.407.6522 or visit me at http://thebestsfbayarearealtor.com/ or follow me on http://twitter.com/jeffdeloyola

My goal is to serve the hardworking class families of the San Francisco Bay Area.

Best, Jeff De Loyola, Your San Francisco, Bay Area Realtor

Filipino-American Vets Still Awaiting Payment

Jeff De Loyola — Fri, 28 Aug 2009 12:43:34 -0500

Greeting SF Bay Area,

My name is Jeff De Loyola from the San Francisco Bay Area. Some of you may know me, but those who do not, my father was in the US Navy for 20+ years. And he was a proud of it because it allowed him a better life for his family in the US . Fortunately for my father, he was awarded all the benefits that our Filipino WW2 VET were cheated out of. It is my passion to see to it that those who are still alive and/or their surviving families finally receive their long overdue benefits.

Most recently, I’ve been collaborating with a commander at the American Legion of San Francisco to spread the word, “grass roots” style via word of mouth and/or the Social Networks to reach out to one Filipino WW2 VET and/or surviving families at a time. I will be meeting with him today to discuss: 1) reaching out to the WW2 VETS 2) Spread the word to the VETS regarding their 100% VA Home loan purchase of buying a home.

Let’s get something going! Feel free to call me at 415.407.6522 or email me at yoursfbayarearealtor@gmail.com or visit me at http://thebestsfbayarearealtor.com/

Here’s something that should ignite this ridiculous process to the Filipino VETS who served our Country, date: 8/17/09 Filipino-American Vets Still Awaiting Payment http://www.military.com/veterans-report/filipino-american-vets-still-awaiting-payment?ESRC=vr.nl

Identity Theft... could this happen to you???

Jeff De Loyola — Wed, 26 Aug 2009 00:01:20 -0500

I had a few conversations regarding Identity Theft... which is why I am reposting this blog.

I recently enjoyed an episode of "The Apprentice" because the challenge and topic of the week was on Idenittiy theft. A serious matter and until it hits you close to home, it's not that big of a deal. Most recently, I've been working with a client who is trying to clean up a $7000 medical bill which became a derogatory account. And is effecting her credit and ability to purchase. The reason she discovered this major blemish is her desire to purchase her first home. We are usually oblivious to whats going on the back-end of our credit, but only to be surprise of the "identity theft" when we are purchasing, refinancing, or worst, receiving that unexpected "collection call or letter" demanding payment.

In this day and age, and if you are like me, I am embracing technology on a personal and business level, but there are bored computer geeks that have nothing more to do than create viruses and the worst of all, there are saavy tech-criminals around the world and the internet is not so far away. Coud this happen to you??? Perhaps now is the time to be cognizant as we embrace technology.

On a personal note, and the basis for this blog, a very good friend of mine, Gene Sarmiento of "Pre-Paid Legal", had been preaching this to me 2 years ago. He told me that we will be seeing rise on identity theft in the near future. I don't know what cyrstal ball he was looking into, but thats what i've been witnessing. As a result, and better late than never, I will be looking into this for myself, my client base, family & friends. I encourage you do the same!

Got any questions on Identity Theft? Check out Gene's site: www.genesarmiento.com and article: http://sites.google.com/site/genesarmiento/Home/identity-theft or simply call him directly 510-415-1871. He is passionately assisting consumers on the severity of identity theft. Don't forget to mention your referral source :)

Zero Down Purchase for Veterans in the SF Bay Area

Jeff De Loyola — Mon, 24 Aug 2009 14:57:49 -0500

VETERANS of the San Francisco Bay Area. You served your country with honor...Now let the VA and/or CAL-Vet Home Loan program which offers ZERO DOWN PAYMENT serve you and Welcome you into your new home. My dad, who served the US Navy for 20 years was a very proud man to have served his Country, and to have taken advantage of his VA benefit to purchase his 1st home here in Daly City, California. He has since passed, and my mom still lives there to this day. My passion and goal is assist you as your VA SF Bay Area Real Estate Agent into your new home.

Here is a snapshot of the VA Program:

100% Financing with no Mortgage Insurance
Loan amounts up to 700,000
Up to 4% Seller Concessions

Now is a great time to buy, and potentially purchase property in the San Francisco Bay Area. Take advantage of your VA benefits! I'd like to discuss the benefits of home ownership with you. Call me directly 415.407.6522 or visit us at http://www.thebestsfbayarearealtor.com

Refinace Update... are you or know someone who is upside down on your loan? 30 Year Fix Rates are still SIZZLING!

Jeff De Loyola — Fri, 15 May 2009 18:35:00 -0500

Greetings,

I hope you all are enjoying this Friday and ready for the mini "heat wave" we're expecting this weekend. I wanted to send another reminder of these programs that are available for you and/or someone who might be able to take advantage of it. Surprisingly, home owners upside down in the mortgages are not taking advantage of Obama's "Making Home Affordable" program. This program will not be around very long, so let's take advantage of it while we still can, or pass along this email. I'm also available for FREE Consultations on this.

Secondly, the 30 year conforming fix rates are still sizzling hot and historically low. We're simplifying our process each day for the home owners on the go. Stay tuned!

Once again, here's a snap shot of the much anticipated "Making Home Affordable" program announced by President Obama in February. This means that you may be eligible to refinance your home if you are "upside down" in your loan by 105% of the current value. We are offering the freddie mac relief refinance mortgage and the fannie mae du refi plus Effective Immediately!

Here's the snap shot:

Reduce interest rate on 1^st mortgage
Replace arm, interest only, balloon/reset mortgage with a fix rate
1-4 units primary & investments, condo's, pud's, 2^nd homes
Stated income/stated assets may be allowed, otherwise full doc
105% loan-to-value
Unlimited total-loan-to-value (tltv) / combined-loan-to-value (cltv)

This program will be available to 4 to 5 million home owners who's mortgage is currently owned by Freddie Mac and Fannie Mae. However, not everyone will qualify, and there will be many who will assume they don't qualify. Help us spread the word and assist the many home owners who are in need.

Call us directly to determine your eligibility at 800.810.2080 ext. 101.

Notes:

•· Do to the "High Volume" of home owners refinancing, to have us respond to your needs faster and determine your eligibility, please complete the information at: http://www.jfcapitalmortgage.com/PreQualify.htm and we will contact you within 24 -48 hours.

•· Click Me to view the MSNBC news announcement

Identity Theft...Could this happen to you???

Jeff De Loyola — Tue, 14 Apr 2009 10:10:09 -0500

Bay area - Upside down on your loan? Now you can refinance at 105% loan-to-value!

Jeff De Loyola — Wed, 08 Apr 2009 17:03:40 -0500

Upside down on your loan?

Now you can refinance at 105% loan-to-value!

We are pleased to finally offer the much anticipated making home affordable program announced by President Obama in February. And the Freddie mac relief refinance mortgage & the fannie mae du refi plus - effective immediately!!

Reduce interest rate on 1^st mortgage
Replace arm, interest only, balloon/reset mortgage with a fix rate
1-4 units primary & investments, condo's, pud's, 2^nd homes
Stated income/stated assets may be allowed, otherwise full doc
105% loan-to-value
Unlimited total-loan-to-value (tltv) / combined-loan-to-value (cltv)

Call us directly to determine your eligibility 800.810.2080 ext. 101 | http://www.jfcapitalmortgage.com/

Do to the "High Volume" of home owners refinancing, to have us respond to your needs faster and determine your eligibility, please complete the information at: http://www.jfcapitalmortgage.com/PreQualify.htm and we will contact you within 24 -48 hours.

Click Me to view the MSNBC news announcement or see http://www.msnbc.msn.com/id/29256639/

Refinance Now. The 30-year Fix Rate Falls to a New Low!

Jeff De Loyola — Tue, 20 Jan 2009 00:34:01 -0600

Have you heard? Freddie Mac said that the average 30-year fix rate mortgage fell to a new 37 year low as existing home sales continued to fall. Now is your time to refinance out of your ARM before it resets and/or secure a lower 30 year fix rate. Some points to consider as well, property values in certain counties may fall as well if home sales continue to fall, which will affect the loan-to-value and the ability to refinance in the future (call me directly for clarification).

Our goal and mission is to serve the hardworking class families of California. We thrive in improving our process utilizing technology to shop and negotiate the lowest interest rate on your behalf. As a result, many home owners are currently refinancing, to have us respond to your needs faster, please fill in the information at: http://www.jfcapitalmortgage.com/PreQualify.htm. Also, concerned about your value, we will request a FREE Comp Analysis.

Invest ten minutes in your financial future. Call us today for a FREE consultation

800-810-2080 ext 101 or 415-407-6522

www.jfcapitalmortgage.com

Jeff De Loyola, Bay Area Mortgage Broker

Veterans - AMERICA Thanks You for your Service!

Jeff De Loyola — Tue, 04 Nov 2008 19:04:56 -0600

Links

VA Home Loans

Description

America Thanks You for your Service! The VA home Loan program welcomes you home - California Veterans.

Insured by the Veterans Affairs Department, VA Home Loans allows eligible Veterans 100% home financing - this means:

* No down payment
* No private mortgage insurance
* No 20% second mortgage
* Easier approvals

Plus VA Home Loan rates are often lower than interest rates offered for conventional loans, with no prepayment penatly.

To learn more about this valuable veteran benefit, Give Us a Call. 800-810-2080 ext. 101

Vist us online http://www.jfcapitalmortgage.com/VA_Loans.htm

You've served your Country. Let us return the favor for you California Veterans!

A personal testimonial, my father served the Navy for 20+ years. He bought his home using the VA Benefits. He was a proud man to be in the Navy and very proud to achieve the American Dream of Homeowership for his family.

Testimonials

"Jeff did a great job with my loan for a new home purchase with no strings attached and is always willing to respond to my questions. He has a vast knowledge of loan programs and will find the right loan for you, not to mention he is great at relationship building. I've recommended him to my friends and family, all of which are highly satisfied. Great job Jeff!" Glenn & Antoinette "I HIGHLY

"I Highly reccommend the services of Jeffrey De Loyola. I have known Jeff professionally over 15 years." Rose

"Jeffrey is a detailed oriented person and will take his time working with you to ensure that his client is getting the best deal. He will work hard to make it happen and cost effective in getting your loan approved." Sheila

Profile

Service Area:	California
Service Type:	Real Estate
Market Focus:	Premium

Location

1300 Clay street, Suite 600 Oakland CA 94612

vFlyer Id: 2004338

California VA Home Owners - Refinance Now & Take advantage of the IRRRL

Jeff De Loyola — Mon, 27 Oct 2008 01:46:32 -0500

Links

VA Home Loans - irrrl

Description

California VA Home Owners

VA Streamline Refinance – Interest Rate Reduction Refinance Loan – IRRRL

If you currently have a VA Home Loan and in need of refinancing your loan to secure the lowest interest rate available, you can now do so by using the Interest Rate Reduction Refinance Loan, or IRRRL. Which is designed to accommodate a veteran who is in a higher interest rate and into a lower interest rate.

This is a very easy process for you – the Veteran!

*No Appraisal required
*No Credit check required
*No Income required
*No MI
*No Money Out of Pocket

Allow Us To Serve Your Needs in Lowering your Mortgage Payments.

Call Us Today!! 800-810-2080 ext. 101

Testimonials

"Jeff did a great job with my loan for a new home purchase with no strings attached and is always willing to respond to my questions. He has a vast knowledge of loan programs and will find the right loan for you, not to mention he is great at relationship building. I've recommended him to my friends and family, all of which are highly satisfied. Great job Jeff!"
Glenn & Antoinette

""I HIGHLY reccommend the services of Jeffrey De Loyola. I have known Jeff professionally over 15 years. I am a repeat customer and BELIEVER of Jeffrey De Loyola because he knows the importance of relationships, has impeccable follow up, and looks to his clients best interest."
Rose

"Jeffrey is a detailed oriented person and will take his time working with you to ensure that his client is getting the best deal. He will work hard to make it happen and cost effective in getting your loan approved." April 18, 2008
Sheila

Profile

Service Area:

California

Location

1300 Clay street, Suite 600 Oakland CA 94612

vFlyer Id: 1989939

2008 Temporary Loan Limits Will Expire Soon! Refinance Today.

Jeff De Loyola — Thu, 23 Oct 2008 12:07:14 -0500

The Temporary Loan limit limits Will be expiring soon. Your window of opportunity is near to take advantage of the New conforming / jumbo loan amounts and refinance.

We can review your options with you.

Call Us Today!! 800-810-2080 ext. 101

Visit Us At: www.jfcapitalmortgage.com

"Our goal is serving the hard working class Families of California"

100% USDA Guaranteed Home Loan with No MI – Purchase & Refinance!

Jeff De Loyola — Wed, 22 Oct 2008 20:25:49 -0500

Links

USDA Guaranteed Home Loan

Description

Make the Dream of Homeownership come true with the Affordable Housing Program for Rural California.

Recent challenges in getting borrowers and homeowners approved these days have been a "bump in the road" to home ownership. Anywhere from down-payment issues, low credit scores, high loan-to-values, declining market, and stringent underwriting guidelines.

If you've experienced all of the above, the USDA Guaranteed Home Loan Program is ideal for the hard working class families of Rural California. It is one of the more attractive 100% financing available today because two of the unique components is that it offers NO MONEY DOWN and NO MONTHLY MORTGAGE INSURANCE – that’s right – No MI.

You may be asking what is considered Rural? Rural is defined as any town of 20,000 or less that is not adjacent to a large city or urban area.

This program is truly one of the more attractive 100% Loan Products available for the hard working class families of Rural California. Whether you’re purchasing and/or refinancing a home loan. We want to spread to word the old & new fashion way utlizing word-of-mouth and social networking contacts online.

Here's a brief snap shot of the requirements:

- Purchase or Refinance (rate & term only)
- Owner occupied, 1 unit
- Min fico 580
- No Monthly Mortgage Insurance
- No adjustment for declining area
- Property must be located in Rural Area (call or email me for list)

Call Us Today!! 800-810-2080 ext. 101

Visit us at http://www.jfcapitalmortgage.com/USDA_100_Financing_Guaranteed_Home_Loans.htm

Testimonials

"Jeff did a great job with my loan for a new home purchase with no strings attached and is always willing to respond to my questions. He has a vast knowledge of loan programs and will find the right loan for you, not to mention he is great at relationship building. I've recommended him to my friends and family, all of which are highly satisfied. Great job Jeff!" Glenn & Antoinette

"I Highly reccommend the services of Jeffrey De Loyola. I have known Jeff professionally over 15 years." Rose

"Jeffrey is a detailed oriented person and will take his time working with you to ensure that his client is getting the best deal. He will work hard to make it happen and cost effective in getting your loan approved." Sheila

Profile

Service Area:	Northern California
Service Type:	Financial

Location

1300 Clay street, Suite 600 Oakland CA 94612

vFlyer Id: 1981000

VA Home Loan Choices for the Veterans & Active-duty Service people

Jeff De Loyola — Tue, 21 Oct 2008 20:28:19 -0500

VA Home Loan Choices for the Veterans & Active-duty Service people

Location: Oakland, CA

JFrank Capital Mortgages Mission is to provide Better Home Loan Choices To Those Who Served Our Country.

We believe you deserve to live the American Dream you help protect!

VA Home Loans Still Remains the Strong Option for the Veterans and Active duty personnel today, despite the negative news you have been hearing.

As a result of your service, you are eligible for:
-100% Financing
-Easier Approvals – you can qualify with minimal to less-than-perfect credit
-Most VA loans are assumableNo monthly mortgage insurance
-Interest Rate Reduction Refinance (IRRRL) refinance never got easier!

You Are Eligible if you’re a:
-Veteran
-Active-duty Service people
-Members of Coast Guard, National Guard, Reservist
-Unmarried Surviving Spouses of Service People missing in action or prisoners of war
-Public Health Service Officers, Cadets/midshipman in the Army, Navy Airforce and Coast Guard Academy
-Honorably discharged personnel

Count On JFrank Capital Mortgage to Serve Your Needs.

Call Us Today at 800-810-2080 ext. 101

Visit us At http://www.jfcapitalmortgage.com/VA_ Loans.htm

A personal testimonial, my father served the Navy for 20+ years. He bought his home using the VA Benefits. He was a proud man to be in the Navy and very proud to achieve the American Dream of Homeowership for his family.

Testimonials

"Jeff did a great job with my loan for a new home purchase with no strings attached and is always willing to respond to my questions. He has a vast knowledge of loan programs and will find the right loan for you, not to mention he is great at relationship building. I've recommended him to my friends and family, all of which are highly satisfied. Great job Jeff!" Glenn & Antoinette "I HIGHLY

"I Highly reccommend the services of Jeffrey De Loyola. I have known Jeff professionally over 15 years." Rose

"Jeffrey is a detailed oriented person and will take his time working with you to ensure that his client is getting the best deal. He will work hard to make it happen and cost effective in getting your loan approved." Sheila

Information

Contact Information

Jeff F. De Loyola

jeffd@jfcapitalmortgage.com

415-407-6522

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Rates

Rate: $1.00 per item

Location

1300 Clay street, Suite 600
Oakland, CA 94612
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Links

VA Home Loans

Profile

Service Area: Northern California

Service Type: Home Loans

VFLYER ID: 1970583

Stated Programs...Did you know...????

Jeff De Loyola — Thu, 25 Sep 2008 18:00:24 -0500

Did you know that JFrank Capital Mortgage is still offering Stated Income / Verify Asset on Standard Conforming Loans!! The question remains is for how long?? Fannie Mae has decided to eliminate their Stated Program earlier in the year.

Key Point's for this Stated Income / Verify Assets

We are still offering Stated Programs, but we do not know how long this will be available to us
Self-Employed Borrowers only. No W-2 exceptions!
Available for Owner Occupied, Investment property(yes that's right!) and 2nd Home
Maximum loan-to-value for owner occupied & 2nd home is 80% (or 20% down) with a 700 fico score, no exceptions!
Maximum loan-to-value for Non Owner occupied is 75% (or 25% down) with a 720 fico score, no exceptions!
Eligible properties are 1-4 units, owner occupied or non owner occupied. No Condo's for investment
Cash out available for owner occupied 1-4 units up to 80% loan-to-value; non owner, 1-2 unit maximum loan-to-value 75%.
Reserve requirements: 12 months PITI for investment, 6 months PITI for owner occupied. Cannot use 401k, IRA, Gift or Equity for reserves. However, there is No Seasoning!
Seller concession and/or gift not allowed
MUST 4506T at closing

Call Us Today to see how we can assist you in increasing your pipe line at 800-810-2080 ext. 101 or 415-407-6522.

Additional note: we are within days of rolling out a VA Loan product. We've strategically aligned ourselves to assist the men & woman of the military in their American Dream of home ownership. Despite the negative press we've been hearing. Please take a moment to review this great article on VA loans from the Washington Journal: http://www.bizjournals.com/washington/prnewswire/press_releases/District_of_Columbia/2008/09/19/DC34086

Caffeine - Anxiety & the Newby Blogger

Jeff De Loyola — Sun, 21 Sep 2008 15:03:34 -0500

It has been weeks since my last blog. I don't know what happened. Perhaps laziness, lost of interest, trying to save & close deals, or just plain anxiety trying to come up with a topic that doesn't make you sound senseless.

On Friday, I committed to myself to an early Sunday morning start at Starbucks to begin my 4th blog. The ambiance was ideal because I did not have to fight or wait for my favorite table by the window to people watch. Cool tunes from the Bossa Nova era, to Salsa and acoustic rock were playing. A perfect Sunday to just hang out and chillax (one of my favorite words from the late Bernie Mac, may he rest in peace)

I typically like to read the paper to get the brain cells pumping and the ideas flowing. For some reason, and to no surprise, it wasn't happening. I just finished reading the paper and after 2.5 Grande size coffee, black, I felt the need for speed. Now I was contemplating many blog topics from the Fed's bail out - what a mess and we know who's going to suffer, the recent bombing in Pakistan, the recent decline in mortgage rates do to the Gov't action, the SF Giants & 49ers games at 1:00pm.

My entire body was juiced & pumping. And after several minutes, I did realize a few things: I was making excuses about trying to come up with a topic, I was using the current events not to write and I should never pump myself with caffeine when feeling the anxieties of writing a blog - especially as a newby blogger.

So, as the story of my life, I decided to just do it and write.... Trying to avoid sounding senseless. Will blogging get any easier?

Point vs. No Point – Can paying a point save you a deal?

Jeff De Loyola — Fri, 22 Aug 2008 13:57:42 -0500

When should your client pay a point? Most recently, paying the point saved my deal. Earlier this week, I had a client who was reluctant in paying a point. They were adamant on receiving a "No Point/No Fee" deal with an exceptional LOW interest rate. It was almost futile trying to reason with them. I attempted to explain that with a "No Point/No Fee" loan interest rates are generally higher when you don't pay points. I also tried to explain the concept of recouping the cost if they planned on living at the property for the long term, which they had planned on doing so. They also acknowledged that they were well aware of the concept. However, my gut feeling told me otherwise. I believe his prior negative experience with his previous loan agent was a factor in his mind-set.

I realized that a visual explanation was key in communicating my point (no pun intended) across. A visual also benefits the client(s) because they are able to take this information with them for reference and review should they need additional time to do so.

Quickly I drafted a scenario of the simplest loan situation for my client. If your client borrows $300,000:

1. Basically 1 point is equivalent to 1 percent = $3,000

2. If you decide to pay a point of $3,000, it will save you $100 a month

3. This means it will take you 30 months (or 2.5 years) to recuperate the point paid

4. If you refinance or sell your property prior to the specified duration of 30 months, it does not make sense for you to pay the point.

5. 1^st compensating factor when deciding when you should pay a point is the length of time you plan on keeping the property. Paying for a point will only benefit you if you intend on keeping the property long term.

6. It is important to be aware that interest rates run in cycles

7. When rates are at historical lows, it is also a good idea to pay points. Again, if you are keeping the property long-term, this will benefit you.

8. When rates are high there is a probability that they will also drop soon thereafter. This would not be a good time to pay points.

9. Tax deductibility is another is factor to consider

10. Overall, there are many factors to consider when choosing to pay points or not.

I realize this scenario should be a trivia to many of us - the basics of our profession. But what saved me in this deal was the fact that I went with my gut instinct and was adamant in showing the pros & cons of a point vs. no point loan. My client was confident they knew everything so I returned stubbornness with perseverance and educated them with the facts. During these challenging times, not only do we need to be on top of our game, we need to be able to listen and analyze the whole scenario. Assuming could lose us the deal.

USDA 100% Guaranteed Housing Program with No MI.

Jeff De Loyola — Wed, 13 Aug 2008 01:04:54 -0500

USDA 100% Guaranteed Housing Program with No MI.

JFrank Capital Mortgage is excited to share that we are now offering a very attractive 100% Financing Program which is offered by USDA Guaranteed Rural Housing Program. And unlike the other 100% programs available, one of the unique components is that there is No MI - that's right - No MI.

You may be asking what is considered Rural? Rural is defined as any town of 20,000 or less that is not adjacent to a large city or urban area.

We realize the recent challenges in getting borrowers and homeowners approved these days. Anywhere from downpayment issues, low credit scores, high loan-to-values, declining market, and stringent underwriting guidelines. If you've experienced all of the above, the USDA Guaranteed Home Program should help you and your clients.

This program is truly one of the more attractive 100% Loan Products available for the hard working class families of California. Whether they're purchasing and/or refinancing. We want to spread to word the old & new fashion way utlizing word-of-mouth and social networking contacts online.

Here's a brief snap shot of the requirements:

Purchase or Refinance (rate & term only)
Owner occupied, 1 unit
Min fico 580
MI not required, however, a RD guarantee fee is charged at closing
No adjustment for declining area
Property must be located in Rural Area (call or email me for list)

For more information, call me directly at 415-407-6522 / 800-810-2080 ext. 101 or email: jeffd@jfcapitalmortgage.com

Thanks for your time!

Jeff De Loyola

Contracting / Out Sourcing the Loan Process - is this the wave of the Future?

Jeff De Loyola — Mon, 04 Aug 2008 00:32:48 -0500

Today's mortgage industry is evolving daily. Mortgage brokers and loan originators are experiencing the daily grind of getting loans approved--in other words, the lenders are scrutinizing files and taking longer to getting loans approved. Todays industry is challenging and loan agents can't worry about the loan process because they need to concentrate on selling, selling and selling. As the cost of keeping good loan processors and underwriter rises, outsourcing loan processing and underwriting is becoming the way of the 21st century for mortgage brokers to stay competitive.Outsourcing Loan Processing companies are becoming the wave of the future and solution. There goal is to assist the agents in getting their loans closed quickly while avoiding the cost of a full-time mortgage processor. This automation process should definitely stream line the efficiency and time management, but how will the seasoned veterans accept this new technology? Will they accept the automation process to succeed in this volatile market? What was your worst & best experience in loan processing?

To Social Network or Not? Do you really understand the concept?!

Jeff De Loyola — Wed, 30 Jul 2008 00:03:56 -0500

Prior to diving into the world of commission-based salaries, I was a recruiter for about 10 years during the 1990's. As a recruiter I recall a sizable portion of my time focused on networking, networking, networking which of course included countless calls. I used to refer to my phone as an oxygen mask; I needed it to survive. The internet was new and very slow. I remember having to dial-up to access anything, and that in itself took forever. Back then to develop a rapport with clients, joining Networking Groups was essential. Much has not changed in this regard. Networking continues to explode in the after-hours aspect of the day over appetizers, cocktails and the exchanging of business cards. The next day was much like clock-work. Enter the info into your rolodex, send out your "nice to meet you card" and schedule a follow-up meeting. Those were the days.... Or were they?

As I gained more experience as a recruiter, I recall it being a hit-or-miss based on my actions or lack thereof. If I didn't take the time to engage in conversation, if I were robotic in passing out my cards, and if I didn't take the time to make my follow-up calls, all my time was a waste of time. Always the hard way, I learned and understood the value of connecting. Being proactive yet realistic is also key, meaning not to expect a client in each person but to safely assume all new meets could be potential clients. Now that I could do. Like dominoes, each person is a potential connection... the rewards of Networking.

I left the world of recruiting for the life of Home Mortgage Loans and Real Estate. Quite frankly, I do not see any differences-in fact, I see similarities... assisting consumers, customer service, referral, rapport building, and back to networking, networking and networking. My forte I assumed. But I felt that I was missing something during this volatile mortgage and real estate market. I heard about the crave of networking sites, such as LinkedIn, Wanna Network Myspace, Facebook, etc. My former recruiter colleagues would share that this is the new way of recruiting and networking... so I signed up and thought I knew all about it. I got disappointed because I wasn't getting any responses. I thought to myself, "Whats the big deal?" This may work in recruiting/staffing, but not in the Home Mortgage Loan and Real Estate industry.... So I let my nice sites go untapped... Until.

One evening I was relaxing and received a call from my business partner who was raving about this book on Social Networking. He was excited about some of the tips. Well he got me all excited that I went to purchase the book. I'm sure I don't need to tell you that remaining afloat with the latest innovative technology is always a challenge. And then I read this book that left me inspired: The Truth About Profiting From Social Networking by Patrice-Anne Rutledge. The moment I read the synopsis, I knew this is going to be the way we do things in the 21st century and it is applicable to the Home Mortgage Loan and Real Estate industry. Amazingly, it is not that different from networking in the 90's. The added touch is utilizing the network; a simple concept that could open the doors to endless possibilities in networking. Most definitely the way to go.

Has anyone ever felt the same or thought they knew everything about Social Networking?

Fed Pauses - You Shouldn't

Jeff De Loyola — Wed, 09 Jul 2008 02:28:41 -0500

The Federal Reserve, taking a break from its aggressive rate-cutting policy, chose not to alter key interest rates Wednesday, leaving the Fed Funds rate at 2.00% and everyone wondering where interest rates are headed next.

Since last September, the Fed has cut rates seven times for a total of 3.25%. However, many experts believe that the Fed's decision this Wednesday, along with comments from the meeting itself, indicate an increased concern over inflation.

This means the Fed could start increasing rates as early as its next meeting, which takes place in August.

The Fed is in a quandary. The economy has slowed, led by a decline in home sales and rising inflation, stemming primarily from increasing energy prices. The Fed's primary role in relation to the economy is to combat inflation and preserve economic growth. To combat inflation, the Fed will ultimately have to increase interest rates in coming months.

What Does This Mean to You?

If you're client base is looking to buy a house, consider these key points:

Home prices in some areas are at five-year lows, while personal incomes in that same period have increased. Homes are more affordable for many right now, particularly first-time home buyers.
Sellers are extremely motivated and many buyers in our area have benefited from the unbelievable deals that exist today.
Experts foresee a strong rebound in home prices when the economy begins to recover, according to a new report from the Joint Center for Housing Studies. That means buyers today will be sitting on valuable properties tomorrow. Remember, annualized appreciation for homes exceeded 6.35% from 1940 to 2000.

Housing booms follow housing busts - and the savvy buyers aren't afraid to jump into a tough market. But these savvy buyers know that homeownership is a long-term investment. Ultimately, population growth and demographics point to a stronger housing market in coming years.

Even if you're client base is not looking to purchase a home, opportunities still exist. With the Fed taking a breather, this doesn't mean you should be taking a break. It's never been more important to create a financial plan that makes the most sense to your client databases long-term goals.