arizona lending: Weekly Business Booster from Pickering Group 2-27 - 02/27/08 09:16 PM
Interest Rates
When is the Best Time to Lock?
I always advise my clients to lock in their interest rate at the earliest opportunity.Gambling with a client's interest rate is never advisable. In my business, I have a standardized system in place that we adhere to for all of our clientele.
A mortgage loan cannot be closed without locking in a rate, and there are three main elements to take into consideration:
· Interest Rate
· Points
· Length of the lock
Locking in on a rate does not obligate the client to commit to the loan until the loan is actually closed. The lock simply eliminates … (1 comments)
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arizona lending: A Lifeline to Struggling Borrowers? - 02/12/08 08:19 PM
View Video "Good news for borrowers!"-- Click on the film strip or text link above and turn up your volume to view your video email from Jeff Pickering.
The Bush Administration announced "Project Lifeline" Tuesday, a new initiative to help struggling homeowners with all types of mortgages, not just subprime or adjustable-rate mortgages.
Part of the Hope Now Alliance (1-888-995-HOPE), launched late last year, the new Project Lifeline outreach program would grant homeowners who are at least 90 days late a 30-day break from the foreclosure process while their lenders try and work out a more affordable solution, including restructuring the loan, freezing or even lowering interest rates.
The program was put together by HUD, the Department of Treasury, and six of the … (5 comments)
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arizona lending: Special Alert: Stimulus Package, Lawmakers Raise Lending Limits - 02/12/08 06:20 PM
View Video "Special Alert: Stimulus Package!"-- Click on the text link above and turn up your volume to view your video email from Jeff Pickering.
Stimulus Package: Lawmakers raise lending limitsDo you qualify for a better rate?
The Economic Stimulus Act of 2008 is a $168 billion plan intended to jumpstart the sliding U.S. economy. While a lot of media attention has been focused on the $600-$1,200 rebate checks that millions of taxpayers will begin receiving this spring, the new bill is also designed to help certain "high-cost regions" of the struggling housing market by:
Temporarily increasing the "conforming loan limit" from $417,000 to as high as $729,750 in specified areas; and Temporarily increasing the size of loans the Federal Housing Administration … (6 comments)
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arizona lending: Weekend Mortgage News! - 02/08/08 05:50 PM
View Video "Happy Friday 2-8"-- Click on the film strip or text link above and turn up your volume to view your video email from Jeff Pickering.
Friday's bond market has opened in positive territory despite the lack of economic data being released. The stock markets are mixed with the Dow down 29 points and the NASDAQ up 13 points. The bond market is currently up 20/32, but we will still see a small increase in this morning's mortgage rates due to noticeable weakness in bonds late yesterday.The bond markets fell during late trading yesterday after the 30-year Bond auction was met with lackluster demand from investors. This led to afternoon selling in bonds and some mortgage lenders to revise rates higher late … (4 comments)
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arizona lending: Stimulus Package Passes Senate: What Now? - 02/07/08 05:51 PM
With an 81 to 16 vote, the Senate passed an amended version of H.R. 5140, a $150 billion plan to jumpstart the economy with temporary tax breaks for consumers and businesses, extended benefits, and most importantly, two provisions designed to assist the housing market.
According to CNN, the House is expected to consider and pass the amended bill as early as tonight, which could put the bill on the President's desk as early as Friday.
The bill temporarily increased the size of loans that may be purchased by Fannie Mae and Freddie Mac, raising the current level of $417,000 to reportedly … (7 comments)
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arizona lending: Don't Get Burned by the HELOC Freeze - 02/07/08 05:45 PM
Use this timely letter to inform your clients with Home Equity Lines of Credit of the growing trend among lenders to freeze HELOC withdrawals in markets with declining home values.
And while the letter also encourages your clients to call you immediately to discuss their options, be sure to follow-up the letter with a phone call. With the Fed's recent trend of cutting rates, which has been very good news for borrowers with HELOCs, your clients may not understand how this could actually affect them. This is your chance to brand yourself as a local mortgage market expert within your community. … (7 comments)
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arizona lending: Pickering Group Business Booster - 02/06/08 07:52 PM
View Video "Knowing When to Say No"-- Click on the film strip or text link above and turn up your volume to view your video email from Jeff Pickering.
Happy Wednesday!
It's time for your weekly BUSINESS BOOSTER! You can look forward to receiving this E-mail every Wednesday. We hope you will find this information valuable for you and your clients.
Business Booster can be sent as a .PDF file for printing.
Please call or E-mail if there is anything else we can do for you now or in the future.
"Just leave me a Loan"®
Thank You,
Jeff Pickering
Knowing When to Say No
Position Yourself to Work with High-End Clientele In an effort to increase your hourly rate of pay, you must make the commitment to focus on high payoff activities. If you find you are working … (0 comments)
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arizona lending: Daily Focus Chart! - 01/31/08 03:53 PM
Today's market is challenging, which means we may need to make some changes in the way we do busines. I have followed the same business plan for many years, but it became obvious that I needed to tweak it, so, I met with one of my good friends, a rockstar lender here in Phoenix, to discuss some of the issues we were facing in todays market. The answer was simple, add more structure to our business plan. We started to follow a monthly calendar mon-sun and scheduled every activity from our business plan on specific days of the week.
This has helped us with our daily focus and keeps us from getting … (3 comments)
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arizona lending: Bonds are tumbling..... - 01/24/08 06:52 PM
History has a way of repeating itself. On Tuesday afternoon when Mortgage Bonds were trading 53bp higher, our alert to float also discussed what happened back on September 18th, the last time the Fed surprisingly cut rates by .50%. On the day of the cut, Mortgage Bonds had traded nicely higher, but on the next day, and after a higher open, Bonds went tumbling lower. This is exactly what happened again yesterday as Mortgage Bonds opened 38bp higher and then suddenly reversed 94bp lower on the dramatic recovery in the Stock market. Take a look at the chart below and be … (0 comments)
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arizona lending: I hate my job! - 01/10/08 12:04 AM
When you have a 'I Hate My Job' day try this: On your way home from work, stop at your pharmacy and go to the thermometer section and purchase a rectal thermometer made by Johnson & JohnsonBe very sure you get this brand. When you get home, lock your doors, draw the curtains and disconnect the phone so you will not be disturbed. Change into very comfortable clothing and sit in your favorite chair. Open the package and remove the thermometer. Now, carefully place it on a table or a surface so that it will not become chipped or broken. Now … (8 comments)
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arizona lending: Direct for Referrals With "Fred The Head" - 01/01/08 12:09 AM
STEP 1: Include attached graphic in loan application package at the back after all the
disclosure documents. Turn page over and stop, make sure you have their
attention. (I can fax this if needed)
STEP 2: Explain function of Reticular Activator. The more specific the details the better it will be for the client.
Our script, (delivered a bit tongue and cheek) it's a bit long, but they remember
it for years.
"Do you know about your reticular activator?" (This is very important!)
Reticular means screen like or filter like. Your reticular activator is that part of your brain which helps you sort … (5 comments)
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arizona lending: Happy New Year from the Pickering Group - 12/31/07 03:33 PM
Happy New Year!
Wishing you and your family a safe and Happy New Year! May 2008 bring you more Joy and Prosperity!
-- Please click on the PG button above and turn up your volume to view your Happy New Year video email from the pickering Group.
Reagan, Luke, Elle, Violet, sherry, Jeff and,
Pickering Group
… (4 comments)
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arizona lending: Come to Las Vegas! - 12/28/07 02:22 PM
Hello
I've got some absolutely wonderful news for you. News that will, literally, open your eyes to a whole new world.
But to be fair I need to point out one thing up-front. This exciting product and business opportunity is not for everyone.
Click on the image above to see email about the Wealth Building tour in Las Vegas, to see how realtors are using this check out our blog Realtors using Video. "Just leave me a Loan" Thank You,Jeff A PickeringThe Pickering Group41601 North Congressional DriveAnthem, AZ 85086Phone (623)551-9360FAX (866)451-8488Email: jeffpickering@helloworld.com Website: http://www.pickeringgroup.com/ Make your digital life simple. Get video today!
… (0 comments)
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arizona lending: Offer virtual high-touch with v-mail - 12/26/07 01:03 PM
Realtors who use video!
This article was published on: 12/01/2007TECH@WORK: Web Marketing Almost in PersonBY MIKE COSTANZAWhen I received the e-mail notification telling me a listing prospect had played a video of me seven times in 30 minutes, I knew I was onto something that would change the way I did business forever. That something was streaming video e-mail, or v-mail. What had impressed my new client was an e-mail that featured a photo slide show of his house on the right of his screen while I thanked him for working with me in the video box on the left. "I've never … (1 comments)
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arizona lending: Open House system (this is long, i'm sorry) - 12/23/07 09:50 PM
OPEN HOUSE SYSTEM
Open Houses are a very cost effective and efficient method of generating business. Once you learn to put on powerful Open Houses you will find them to be an incredible way to find new clients. For many agents they are much easier than cold calling, knocking on doors, working expireds and FSBOs. Plus they are more cost effective as compared to many forms of marketing.
You can create a situation where people are literally walking in the door who want to buy and sell Real Estate. Good Open Houses can generate over 100 prospects while ‘bad ones' may only … (14 comments)
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arizona lending: My thanks to all those who have sent me emails this past year ... - 12/20/07 04:52 PM
To all my Friends, I must send my thanks to all those who sent me the email about rat crap being found in the glue on envelopes because I now have to use a wet towel with every envelope that needs sealing. Also, I now scrub the hell out of the top top of every can I open for the same reason. I no longer have any savings because I gave it to a sick girl named Penny Brown, who is about to die in the hospital for the 1,387,258th time. Even though I no longer have any money, it will … (3 comments)
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arizona lending: Market update 12-18 - 12/18/07 01:49 PM
View Video "Market update 12-18" -- Click on the film strip or text link above and turn up your volume to view your video email from Jeff Pickering.
MMG Update - Tuesday, December 18, 2007
Current Trend Direction: Higher
Risks favor: Floating
Current Price of FNMA 5.5% Bond: $99.48, +41bp
Mortgage Bonds are presently trading sharply higher, after a successful bounce exactly off support at the 50-day Moving Average yesterday. Another confirmation of how vital technical signals are to successful securities strategies.
The big news of the day comes from the European Central Bank (ECB), which announced it has injected an unprecedented $500 Billion into the banking system. The move is calming year end credit pressures, and has helped to lower … (0 comments)
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arizona lending: Your Workplace Mortgage representative! - 12/17/07 10:10 PM
I have started meeting with HR departments to launch a Lunch and Learn (we have an Agent partner who does this with us) for the employees and we have been looking for a turn key system and we found one, Thanks to great business owners who like to share. This will help you approach business and start your own presentations please let me know if you would like more information on this.
This is the intro letter to the HR person
HR Name
Title
HR Company Name
Dear (Insert Name),
Thank you for speaking with me today. I have enclosed a Workplace Mortgage Benefit Program registration brochure for … (0 comments)
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arizona lending: Using technology to grow business - 12/17/07 02:42 PM
The Digital Age will bring the biggest paradigm shift that our society has ever seen. It has slowly crept upon us so that most people are surprised to discover that they have a digital life. But the vacation photos that have been sitting in your digital camera or cell phone and all of the songs that you downloaded from the Internet are not going away. And neither is the Digital Age.Time Magazine confirmed as much by recently selecting all web 2.0 content creators as their "2007 Person of the Year." Whenever there is a shift in societal behavior, tremendous opportunities are … (2 comments)
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arizona lending: Prospecting Script - 12/16/07 11:11 PM
WHEN LEAVING MESSAGE:
HI! MY NAME IS _____________________ I'M CALLING TO SPEAK WITH YOU ABOUT THE HOME THAT YOU HAVE FOR SALE. PLEASE CALL ME BACK AT ______________________________. I AM LOOKING FORWARD TO SPEAKING WITH YOU.
HI! THIS IS___________________________ I WAS CALLING ABOUT THE HOME THAT YOU HAVE FOR SALE. IS YOUR HOME STILL AVAILABLE?
GREAT! LIKE I SAID, MY NAME IS ________________________________AND I WORK WITH XYZ BANK or Real Estate Office HERE IN ______________________________. WE HAVE A WEBSITE THAT ALLOWS FOR SALE BY OWNERS MARKET THEIR HOME ONLINE FOR FREE!
THE REASON WE OFFER IT FREE IS THAT IT GIVES US THE OPPORTUNITY TO … (3 comments)
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