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I'm a little late getting these stats our, but the real estate market in Humboldt County, California is hanging in there during the month of November!

There are currently 568 homes on the market, which is just a hair higher than our "normal" 500- 550, and close to our recent low of 550.  Fewer homes on the market, of course, supports prices and keeps them from falling.  That's good.

 

 

The bad news is that we only sold 57 homes in November in Humboldt County, a recent record low for the month.  Fewer homes sold puts downward pressure on prices.  Perhaps these 2 figures balance each other out?

 

 

We'll have to wait and see, because there were 6 homes over $500,000 that sold in Humboldt County in November, one for $2.2 million!  That really skewed our average sale price up to a 30 month high of $325,809

 

 

And the median home sale price in Humboldt County jumped up to $250,000, which is right in line with the average median home sale price all year!

 

 

 

Overall, this report, like so many others this year, points to a bottoming out of the market.  When is the market going to improve?  Nobody knows, but there's only one direction to go from the bottom; up!

 

First time home buyers often ask about closing costs, and it can be very confusing, especially when they have limited funds to bring into escrow for closing, or when they are shopping multiple loan products with different costs structures.  It's important for all home buyers to remember that there are 3 different types of closing costs.

 

Title and escrow fees, and county (or city) transfer taxes comprise the first general category of closing costs, often know simply as escrow fees.  These are fees that must be paid to sell a home; and all three items are specifically addressed in the California Real Estate Purchase Agreement.  While the responsibility of paying these fees is completely negotiable, in Humboldt County, California these fees are most often split 50/50, with both the buyer and the seller each paying half.

 

The second general class of closing costs is prorations or prepaids, most often taxes or insurance payments.  If a home is sold on Nov. 30, but the seller has paid his taxes through the end of the year, then the buyer must pay the seller back for the December taxes he has already paid; these are paid back on a prorated basis.  Similarly, lenders often require that a new home owners insurance policy be paid up a year in advance.  This is prepaid at the closing of escrow.  In Humboldt County, these are typically thought of as buyers expenses, as they go to service the home during the period after the buyer has taken ownership.

 

Similarly, the third class of closing costs is the buyers' loan fees.  Each lender will charge a variety of up-front loan costs that range from small administrative fees up to much larger commissions or origination fees to pay the loan officer. These are fees a buyer pays for the privilege of getting a loan; a cash buyer would not pay any of these because he's not getting a loan.  Therefore, in Humboldt County, they are most often seen as a buyers' expense.

 

Prorations and loan fees are not specifically addressed in the California Real Estate Purchase agreement, but they, as well as title and escrow fees, can be negotiated in the contract.  The buyer can pay them all, or the seller can give a credit to pay them at the close of escrow, or they can be split in any way agreeable to both parties.  It is important for a buyer to know what the different closing costs are and how much they will cost so that they can have confidence that they can meet all of the terms of the agreement.

 

If you're not sure whether you have enough money saved up to buy your dream home, give me a call at (707) 499-7111, or email me at Jeff@RealtorJeff.net, and we can discuss options.  Our check out the additional resources on my website at www.RealtorJeff.net!

 

What do our October 2010 Humboldt County, California real estate statistics look like?  We seem to have started a downward trend in prices again in Humboldt County, California.  The number of active homes on the market, while not a huge number, is creeping up in relationship to previous years.  We now have 677 homes active on the market; that's much closer to 2008 levels than 2009 levels.  And more homes on the market will mean downward pressure on prices.

 

Especially when the number of homes sold is down as well.  At 72 homes sold, we're just a hair below 2008 levels, but well below the 88 homes sold in 2009.  While not by much, this is the lowest number of homes sold in the month of October in recent memory.  This, too, will put downward pressure on prices.

 

The average home sales price for the month of October was $256,572; not the lowest of the year, but the lowest for any October in a long time. It also continues the downward trend started from the most recent peak in July. 

 

And the median home sales price in Humboldt County was $236,375, which does represent a new low for the year and for recent history. 

 

It seems that the large number of short sales and bank owned properties, or REO's, in the market is causing our downward trends.  26% of the homes sold in October were either short sales or bank-owned properties; that's up from 18% for all of 2009.  And not only do short sales and bank-owned properties sell for less, they compete with regular sellers, thereby putting downward pressure on all real estate prices.  While the rest of the country has been dealing with this level, and even higher levels, of bank controlled sales, this is a first for Humboldt County.  Is there a bright spot in the clouds?  Yes:  it is a great time to BUY real estate!

 

What questions do you have about short sales or bank-owned properties?  Give me a call at (707) 499-7111, or email me at Jeff@RealtorJeff.net.

 

Many of you will recall that Eureka, California made national news on January 10, 2010 when a 6.5 earthquake rocked the city.  We counted our own blessings, and were promptly forgotten by the rest of the world, when 2 days later when a 7.0 earthquake destroyed the country of Haiti.  We in Eureka were truly fortunate, as there were no injuries, and relatively little property damage.  My family lives in a 1902 Queen Anne Victorian home in the Henderson Center neighborhood of Eureka, and we sustained some property damage as our home rolled with the ground - lots of broken glasses, some dumped bookshelves, and our spice rack got de-alphabetized.  (tear, sniffle)Victorian Home Earthquake Damage - Eureka, CA 1-10-10

Like all Californians, though, I know the "big one" is coming, so I immediately vowed to put a concrete perimeter foundation under my Victorian as soon as I could afford it.  When a friend asked me how we had fared during the earthquake, I mentioned my plans.  He gravely told me that was a bad idea, as the rigidity of the concrete perimeter would transfer more of the force of the earthquake to my home, thereby causing more structural damage; but the original post and pier foundation would allow the home to roll with the ground wave, and minimize the structural damage.  "Why in the world do so many other updated Victorian homes have concrete perimeter foundations?" I thought.  Hmm.  What to do?

 A couple of months ago I was visiting with a local civil engineer, Neale Penfold Sr., about the home of a client, and it was evident to me that he was in the talking mood after a long day.  I decided to make it productive talk, so I asked his opinion; "Which is the better foundation for a Victorian home to survive the next big Eureka quake, a post and pier foundation, or a concrete perimeter?"  He said, "Neither."  Mr. Penfold confirmed that post and piers allowed a home to flex, and that a concrete perimeter did indeed transfer more shock to the home.

 He went on to explain a 3rd way.  He said that lots of folks in the Eureka area have had lots of luck with a reinforced, braced post and pier system, whereby the posts are set on structurally enhanced concrete footings much bigger than the originals.  The house is then attached to the posts, and the posts to the piers.  Finally, the piers are cross-braced pretty extensively to one another.  He said that this combination had the flexibility of the post and pier foundation, and the strength of the concrete perimeter foundation, and with the added bonus of being cheaper to boot!

 Any other California Victorian owners out there?  What experiences have you had with your home and earthquakes?  Send them to me at Jeff@RealtorJeff.net!

 

What is the state of the real estate market in Humboldt County, Califorina?  Our "Active" homes, while starting out the year lower than last year, crossed over 2009 in August, and have been tracking slightly higher than last year since.  While this certainly isn't bad news, it does neutralize one of the good pieces of news we had through the first half of the year.  If real estate inventory is down, it would certainly seem to put upward pressure (or neutralize any downward pressure) on home prices.  Moving from under to over 2009 just removes a little reason we have to be optimistic.

 Humboldt County, CA Active Homes - Sep '10

Similarly, our monthly "Sold Homes" numbers were running higher than last year until July.  They dipped under 2009, and started tracking pretty closely with 2 of the 3 most recent years.  Again, this isn't bad news in itself, but it does take away one of the main market factors for keeping home prices flat or rebounding.  It seems to indicate that the same ooze south we've been seeing for the past 2 years is not finished.

 Humboldt County, CA Sold Homes - Sep '10

Sure enough, while it's not a lot, the average home sales price insists on tracking just a bit below last year.  Indeed, our real estate sales prices do seem to be going ever so gradually lower.

 Humboldt County, CA Average Sales Price - Sep '10

Our median home sales price is a little more decisively lower.  It has been below our psychological $250,000 floor for over half of the months so far this year.  It is pretty clearly indicating that Humboldt County home prices, while not falling dramatically by any means, are in a pattern of gradually lowering. 

 Humboldt County, CA Median Sales Price - Sep '10

Does any of this worry me?  No.  One day in the future, you will be sitting around with your friends, and someone will say, "Dang, I wish I would've bought real estate in Humboldt County back in ____."  And there will be a date in that blank.  It could be September, '10.  It could be October, '10.  It could be January '11.  It could be May of 2013.  We don't know, but I am relatively sure that, with the elections coming up in a month, that both the Federal and California state governments will be making some changes that will improve our economic situation, and with that improvement will come a bottom and a turn up for the real estate market.

 

Great stuff!  The essentials to generating more website traffic!

Via Lisa Udy Realtor Utah Real Estate Specialist (Logan Utah Real Estate The Platinum Real Estate Group):

Most of us Realtors are not SEO experts, but we can learn if we take a little time. There are some very basic SEO (btw, SEO stands for Search Engine Optimization) strategies that most Realtors fail to use to get their websites showing up in search engines. Do you know what they are? Maybe you do know, or maybe you don't. Either way, now you'll know and have no excuse, and you better get implementing!

How To Stop Sucking At SEO

 

Rat Sucking At SEOStep 1. - Determine Your Keywords

This step is extremely easy to do. A keyword is something a searcher will type into the search box in order to find what they want. Very basic.

Determining your keywords is all about determining what people who want your information are typing into that little search box. Let look at some basic examples. 

I live in Logan, Utah. People who want to buy real estate in Logan, UT will search phrases related to real estate with the term Logan Utah in it.

Examples: Logan Utah Real Estate, Logan Utah Homes For Sale, Logan Utah Properties. The same can be said wherever you live. If you live in podunkville, people are searching podunkville USA real estate just the same.

Okay, you have a couple of keyword phrases, now what? You optimize your page for those keywords. This is very simple and I can't figure out why so many people don't do it. It's mind boggling!

Optimizing a page means you put those keywords in the text on those pages. Do not spam these keywords. Make sure that people reading the page can still read it easily without puking on your overused keywords. No one likes to puke! 

Basically, every 300 words, you're going to want to use your keywords once or twice. Some people say you need a keyword density of 4-6%, but I say that's to much. I have tested this. I write posts with very little keywords, and they still rank well for the keywords I was trying to target. The key to my strategy is title tags. This is step two. 

 

Step 2. - Learn What A Title Tag Is And Implement It

I see this easy SEO opportunity missed way to much, even agents here on ActiveRain are failing to properly use a title tag. What's a title tag you say? It's the title of the page. Example - When you write a blog post, you put a title in that post, and that title is at the top of your internet browser. Here is a little picture to show you what I mean:

 Title Tags!

I put my mouse over the top of my browser, and you can see that it pops up my title tag for my Wordpress blog. It says: Homes For Sale Logan UT | Logan Utah Real Estate | Logan Utah Homes.

Do you know what this does for search engine optimization? It's one of the most relevant factors for Google to determine what that page is about! It's extremely important!

When you click on a search result in Google, you click the title tag. Did you know that? The title tag is the big bold lettering Google shows it's searchers to help them determine if that result is what they are looking for. 

Your title tag is the first thing Google crawls when they visit a page. The title of your blog post, the title of your website, and the title of all of your web pages needs to be optimized to increase your search engine rankings. For those Realtors that just have their name in their title tag or just their brokerage are missing out big time. 

 

Business KeyboardStep 3.  Optimize Your Title Tags With Your Keywords

It's time to put two and two together. Choose a keyword you want to rank for in Google. Once you choose a keyword phrase, write a page of content using your keyword once or twice for every few paragraphs. Add a couple pictures, and put some listings in that area on that page.

Now, when you're done with the page, put those same keywords you chose in the title of the page. That was simple right? It is very simple! If you can't change your title tag on your website or don't know how; you either need to get a new website or hire a geek to help you. 

After you finish your first page rinse and repeat. Use this with multiple keyword variations. Make a page for podunkville real estate, podunkville homes for sale, podunkville properties, podunkville listings, podunkville luxury real estate, and so on and so on. The more pages you create, the more authority your website will build up, and the better your chances of obtaining a new client looking for your information online. 

 

Step 4. Do Some Off Page SEO

Now that you have your optimized page, with your optimized title tag, it's time to do some off page SEO. Off page SEO includes link building, telling people to visit your website via social networks like Twitter or Facebook, writing blog posts about neighborhoods, and driving traffic to a page through social bookmarking or blog commenting.

This is where the pros leave the newbies in the dust. However, in many towns across the nation, Realtors are failing to take this step. Which is exactly why you should start now and blow them out of the water before they read this post!

 

Putting The SEO Puzzle Pieces TogetherStep up your off page SEO using these tips:

How To Syndicate Your Real Estate Blog Posts All Across The Web

What You Ought To Know About Blog Commenting

What You Ought To Know About People Reading Your Blog 

Use Your Analytics Tools To Take Your Blogging To The Next Level 

Use Your Google Analytics Tools To Create A Gift Basket Full Of Longtail Keywords

If you spent time implementing keywords into pages, updating and optimizing title tags, and doing some off page SEO work.

Your leads will start to increase dramatically, your paychecks will start to come more frequently, and you will become the next SEO pro. It's worth the time to learn, it's worth the time to do, and it's worth the time to master. Start using these SEO tactics today and stop sucking at SEO! 

Lisa Udy

Platinum Real Estate Group

Please Help Carolyn Capalbo

 

So you're going to sell your home and you need to get ready.  What do you do?  The first thing is to call me ((707) 499-7111) so we can sit down together, evaluate the value of your home and your goals in selling, and then plan a strategy to accomplish those goals.  After that's done, you can start on this list.

1)  Go through your home room by room, inside and out, with 2 pads of paper.  On one pad write everything you love about your home.  Start with the physical features, but then go beyond them.  How does the morning sun come through that window?  Where do you put your Christmas tree?  How does it feel to have your family over for Easter dinner?  What are the neat things about living in your neighborhood?  Think about the highlights of your home in each season of the year.  I will use these items in preparing my marketing materials so we can hook those buyers' hearts and minds and give your home a competitive advantage over other listings.

2)  On the second pad of paper, write down every problem or repair you've made on the home.  You'll need this list for your disclosures.  Under California law, a seller must tell the buyer about every known problem with the home, even the ones that have been repaired.  And there's nothing worse than being dragged into court after the sale to confront a lawsuit over non-disclosure of some item.  So disclose until it hurts.  If you think you might, maybe, just possible need to mention something, do it.

3)  Start packing.  You ARE selling your house, so you will be moving.  Start now.  Pack up personal items first - pictures, trophies, all those quaint figurines that collect on our end tables.  Next, move out all of the stuff that's not going with you. You can yard sell it, give it away, or take it to the dump - just get it out.  Then, pack out those extra appliances and pieces of furniture that are cluttering up your home.  De-cluttering can be the biggest money-maker you do in getting ready to sell your home.  And don't put it all in the garage!  Rent a mini-storage unit if you must. It will be worth it.

4)  Clean, clean, clean!  This is the 2nd biggest money maker you'll do.  Clean the carpets, the walls, the ceilings, the top of all the light fixtures, behind the fridge and stove, the windows - everything!  Hire a professional if you need to.  Not only will cleaning make your house look crisper, it will smell better, and feel better.  Smells can be one of the biggest turn-off's to potential buyers, and they will touch things you never touch - window frames, door trim, bath-tub caulking.  So get it clean so the buyers can focus on your positives and not get distracted.

5)  Lastly, after consulting with me and our sales plan, make any repairs or improvements that will add to your bottom line.  Some repairs will pay dividends; others will cost more than they bring in, so we must be careful.  Full kitchen and bathroom remodels almost never pay for themselves.  But fresh paint, in a neutral color, almost always turns a profit.  Updating the landscaping can pay big dividends.  Even flooring can be done relatively inexpensively.  But call or e-mail me first.  (707) 499-7111, Jeff@RealtorJeff.net

Getting the house ready to sell can easily make a 10% difference on the purchase price.  For more tips, drop by the Sellers page of my website.  Then, get started early, be consistent, and follow through.  You'll be glad you did. 

 

The statistics show that July was a good news/bad news month for the Humboldt County, CA real estate market.  First the bad news:  inventory is up and sales are down. 

 Humboldt County, CA Active Homes - July '10

As with the rest of the country, the expiration of the federal home buyers' tax credits has created a lull in the market, with many people that would have bought in July deciding to buy in April and May to take advantage of the tax credit. A month later, there are fewer buyers, leading to fewer sold homes, and more homes left on the market.

 Humboldt County, CA Sold Homes - July '10

The good news is that it didn't affect prices much at all.  The average home sales price actually rebounded from June, up to $287,939, the highest in the last 12 months. 

 Humboldt County, CA Average Sales Price - July '10

The median sales price also rebounded, but to a more modest $246,000.

 Humboldt County, CA Median Sales Price - July '10

What will the future hold?  There is still a great selection of homes on the market, and interest rates are at historic lows.  One day we will all say, "I wish I would have bought real estate in Humboldt County back in _______!"  What will be the date in that blank?  It could be today!  If you like the idea of buying at low prices with low interest rates, give me a call at (707) 499-7111, or search the available properties on my website.

 

Who should you use to represent you in a real estate transaction?  An agent?  A broker?  A Realtor?  Here's a brief explanation of real estate agency.

Real Estate SalespersonAn agent is someone who acts on behalf of another person.  A real estate agent acts on behalf of his client to buy or sell real estate.  In California, the "agent" is the agency for which the individual "agent" works.  I am an agent, but I work for the agency, Ming Tree GMAC Real Estate.  Ming Tree GMAC is the agent of record.

Per California law, each agency must be run by a Broker of Record.  This is a person who has been licensed as a real estate broker by the state, and who takes responsibility for all of the real estate activities that occur under the license of the agency, or brokerage.  A Broker of Record might choose to hire no one, and to operate as an independent agency.  In that case, he is the broker of record, and the salesperson; he must keep up with the latest court cases and laws about real estate, the latest technology, the latest marketing strategies - he is a one man shop! He does it all.

Jeff Ragan, Ming Tree GMAC Real EstateOther brokers of record might choose to hire other real estate agents to work as sales people within their agency.  These sales people can have a brokers' license (often they are called broker associates) or a salesperson's license.  In this type of agency, the broker of record concentrates on the legal issues, institutional marketing, and support systems of the agency; the salespeople focus on meeting with clients and selling real estate.  While a brokers' license does give a certain amount of additional credibility to a salesperson, it doesn't necessarily make them a better agent.  One of the top agents in our office only recently got his brokers license, after he had a successful 15 year career as one of the top agents in the county!

Brokers of record, broker sales people, and licensed sales people are Realtors if they are members of their local Realtor association, like the Humboldt Association of Realtors, their state association (California Association of Realtors) and the National Association of Realtors. These associations are trade associations, and all of their members are designated as Realtors.

I am a real estate sales person licensed to sell real estate throughout the state of California.  The agency for whom I work, Ming Tree GMAC Real Estate, has approximately 30 sales agent, an office manager, a transaction coordinator, an agent education coordinator, and a marketing coordinator.  All of this help means that I can focus on my clients and meeting their real estate needs.  Call me at (707) 499-7111, or drop by my website so I can help you with your real estate needs.

 

How Much is My House Worth?Clients always ask me, "How much is my home worth?"  The first step is remembering that neither you as the seller, nor I as the real estate agent, have the power to make your home sell for a certain price.  It is the market that determines the fair market value of your home.  What is the market?  It is the price at which 2 buyers are willing to argue over your home.  How can you ascertain what that price will be?

 

The most general way is to look at the asking prices of homes that are similar to yours.  Go to the search page at www.RealtorJeff.net, type in the general characteristics of your home, including the neighborhood, and discount the prices by 10%.  This will give you a pretty good rough estimate of the value of your home.

 

As you get closer to selling your home, give me a call (707.499.7111) and I will prepare a CMA, or Competitive Market Analysis.  In a CMA I gather the most recent sold homes, pending sales, and active homes that compare closely to your home in regard to house specifications and selling features.  I make adjustments, and am able to determine a price range where your home is likely to sell.  In general, sold homes will tell you what you are likely to sell your home for, while homes actively on the market tell you what your home will not sell for.

 

I provide CMA's for my clients free of charge, so if you are wondering what your home is worth, give me a call at (707) 499-7111, email me at Jeff@RealtorJeff.com, or drop on by the website!

 
 
Jeffsit

Jeff Ragan, Northern California Luxury Agent

Eureka, CA

More about me…

Ming Tree, Realtors Real Living

Address: 963 Myrtle Ave, Eureka, CA, 95501

Office Phone: (707) 499-7111

Cell Phone: (707) 499-7111

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