2 Projects - 2 Stagers, 2 Movers, 5.5 Hours - HOW is this possible? - 07/30/08 07:22 PM
At our IAHSP Convention - I had several ASPs come up and ask me if I really only took 5 hours to Stage a large house, and my answer, was, "Yes." They were sort of in awe - and I don't want to be thought of as an anomaly - but
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Home Staging for Investors - 07/28/08 09:28 PM
Home Staging - the tool that helps Buyers imagine themselves living in a house that has been presented for them - is not just a marketing tool for traditional sellers. Home Staging is also a key tool for marketing Investor properties.A professional Home Stager can offer valuable assistance to an investor
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Home Staging - It's All About Packaging That Product to Sell - 07/22/08 02:56 PM
Home Staging is all about Presentation and Marketing.Sellers that understand this are going to be able to benefit from the process of preparing their house for sale.First, when Selling, it is important to understand that the Home you have been living in is now a House that is coming on the
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Home Staging Roots Are Long and Deep - the truth about "Where Staging Came From" - 07/21/08 11:41 PM
Barb Schwarz, ASPM, IAHSP, Certified Speaking Professional, has been recognized for many things in her career - Successful Realtor, Broker, Mentor, Motivational Speaker, and Creator of Home Staging. In this last role, she once again demonstrates why she is at the forefront of the real estate industry as a visionary and expert.
I felt the need
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Foreclosure Home Staging - 07/21/08 09:02 PM
The foreclosures that are flooding many regions of our country are of great concern to many in the real estate and financial industries, and of course, to homeowners that live in these areas. As more of these vacant homes are put on the market for sale, the only consideration seems to
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2008 IAHSP Convention a HUGE Success with over 27 States and 4 Canadian Provinces and dozens of national vendors represented! - 07/21/08 08:43 PM
The 6th Annual IAHSP Convention held this week in Bellevue, WA was a HUGE success! We had so many Stagers join us representing over 27 states and 4 Canadian provinces - and we had the best time! The International Association of Home Staging Professionals (IAHSP) provides this annual event and is
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Home Staging and Microwave Thinking Don't Mix - 07/14/08 11:51 AM
"Microwave Thinking" was a phrase that was coined when many devices and food items were invented to make our lives easier. Everything from instant breakfast to instant soup, instant dinners we could zap in our microwaves. With the internet - now we have instant access to everything. We have become a
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Mirror, Mirror on the Wall - Why do you Reflect Nothing at All? - 07/13/08 09:15 PM
I staged a house yesterday that was mostly vacant and had some basic decor put in place to "stage" it by the previous listing agent. You know - too many veggie and vinegar deco jars, the greenery, and towels that are put in a house to "stage" that really don't do the
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Hurry up and Get here! - 07/13/08 09:03 PM
I am writing from my hotel room in beautiful Bellevue, WA - outside of Seattle - the location for the annual ASP-IAHSP Convention that kicks off in 2 days! I am so excited to see those of you that are coming for this wonderful event - and am missing those of
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Photos of your work can help protect you against liability, loss and theft - 07/10/08 02:41 AM
Photos of our work as Stagers are a key part of our marketing - and we all usually take our before and after photos to demonstrate our skills as a Home Stager. We may even share our photos with our Realtor clients for their use in marketing the property.
But do
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When the Seller has to Drop in Price does that Mean the Home Staging Didn't Work? - 07/10/08 02:07 AM
Today's market is tough in many areas across the country. House prices are declining and depreciating in many areas, with some lucky regions holding strong to their values. No matter what the situation, we have to remember this: Staging Works. In any Market.
How can we say that when a Seller
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Do Stagers have A.D.D.?? - 07/09/08 06:18 PM
Not to trivialize those with A.D.D. which I know is a serious concern for people with but I wonder if Stagers have a little bit of Attention Deficit Disorider . . . as one of the characteristics is a short attention span....
And most Stagers I talk with share that one of the
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US News & World Report Features Home Staging - July 3, 2008 - 07/08/08 11:56 PM
Link to this great article on "The Home Staging Cheat Sheet" featuring Home Staging Guru and The Creator of Home Staging - Barb Schwarz.
It addresses Home Staging as the key tool to selling a house! Full of great ideas and advice for readers, it addresses some key factors for Staging and
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What Audience are you Staging for? - 07/08/08 11:27 PM
Buyers? Sellers? Realtors? Fellow Stagers? Media? Decorators? Who are YOU staging for and why? The questions begs an answer - we have to know who our primary audience as we Stage or else we become like a split personality trying to please too many "bosses."
Do we Stage for the Realtor who
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Critic or Critiquer - what are you? - 07/08/08 01:55 AM
CRITIC: One who tends to make harsh or carping judgments; a faultfinder
CRITIQUE: give review of, to discuss or comment on something, giving an honest assessment of its good and bad qualities
The definitions of these two simiilar words is really revealing.
A Critic takes things from a negative perspective and finds
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Share the Truth - Change a Life - 07/08/08 01:07 AM
As much as some would have us believe that Staging is saturated and everywhere, Staging is still being discovered by those creative individuals trapped in a dead-end job.
I recenntly got an email from a hopefully future ASP Stager that wanted to know about the business and what it takes to
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For Local Trends in your Market and Future Outlook - ASK Local Successful Stagers - 07/08/08 12:51 AM
If you want to know what is happening in your market ask those that work in your market. Sounds simple but I find that there are those that rely on the "expert advice" of someone that may have a global outlook on Staging, but is totally out of touch on what
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How Can Staging Help Houses Compete With Foreclosure Properties? - 07/08/08 12:08 AM
Foreclosures are everywhere all over the US - a product of a loan industry mistake that has cost thousands and thousands of homeowners their home - displacing them and flooding the market with devalued properties. We have read stories of people literally dumping their furnishings on their lawns because of lack of
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Home Staging Industry Awards To be Given at the IAHSP Convention! - 07/07/08 11:23 PM
With about a week to go before our Annual IAHSP-ASP Home Staging Convention (I am getting sooooo excited!!!!) - I wanted to take the opportunity to toot the horn of really deserving and talented Home Stagers that have been nominated for prestigious Home Staging Industry Awards!
The Rising Star Award recognizes
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"Outstaging the Stager" - The Games Sellers Play - 07/07/08 10:38 PM
It always makes me smile (and chuckle a bit inside) when a seller that knows I am coming over tries to "out-stage" me. This has happened numerous times - and still I manage to find 4 pages of recommendations for the seller - much to their surprise! I am not nitpicking
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What do the Olympics and Home Staging have in common? - 07/01/08 03:02 AM
I am getting excited for the Summer Olympics - my family and I have been watching the time trials for track and field and swimming - and I am always amazed at the athletes.
They have been training for years for this event - and sadly some will not make it because of
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