At our IAHSP Convention - I had several ASPs come up and ask me if I really only took 5 hours to Stage a large house, and my answer, was, "Yes." They were sort of in awe - and I don't want to be thought of as an anomaly - but rather be seen as a guide for other ASPs that want to maximize their e
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07/30/2008
Home Staging - the tool that helps Buyers imagine themselves living in a house that has been presented for them - is not just a marketing tool for traditional sellers. Home Staging is also a key tool for marketing Investor properties.A professional Home Stager can offer valuable assistance to an
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07/28/2008
Home Staging is all about Presentation and Marketing.Sellers that understand this are going to be able to benefit from the process of preparing their house for sale.First, when Selling, it is important to understand that the Home you have been living in is now a House that is coming on the market
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07/22/2008
Barb Schwarz, ASPM, IAHSP, Certified Speaking Professional, has been recognized for many things in her career - Successful Realtor, Broker, Mentor, Motivational Speaker, and Creator of Home Staging. In this last role, she once again demonstrates why she is at the forefront of the real estate ind
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07/21/2008
The foreclosures that are flooding many regions of our country are of great concern to many in the real estate and financial industries, and of course, to homeowners that live in these areas. As more of these vacant homes are put on the market for sale, the only consideration seems to be Price as
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07/21/2008
The 6th Annual IAHSP Convention held this week in Bellevue, WA was a HUGE success! We had so many Stagers join us representing over 27 states and 4 Canadian provinces - and we had the best time! The International Association of Home Staging Professionals (IAHSP) provides this annual event and i
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07/21/2008
"Microwave Thinking" was a phrase that was coined when many devices and food items were invented to make our lives easier. Everything from instant breakfast to instant soup, instant dinners we could zap in our microwaves. With the internet - now we have instant access to everything. We have be
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07/14/2008
I staged a house yesterday that was mostly vacant and had some basic decor put in place to "stage" it by the previous listing agent. You know - too many veggie and vinegar deco jars, the greenery, and towels that are put in a house to "stage" that really don't do the trick. On top of that, ther
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07/13/2008
I am writing from my hotel room in beautiful Bellevue, WA - outside of Seattle - the location for the annual ASP-IAHSP Convention that kicks off in 2 days! I am so excited to see those of you that are coming for this wonderful event - and am missing those of you that were unable to come. Whateve
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07/13/2008
Photos of our work as Stagers are a key part of our marketing - and we all usually take our before and after photos to demonstrate our skills as a Home Stager. We may even share our photos with our Realtor clients for their use in marketing the property. But do you realize that photos serve compl
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07/09/2008