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real estate: To all of us mortgage originators, new and old... I Hope you enjoy this and take it to heart... - 05/21/08 01:37 PM
The more business you originate, the more time you must spend on taking care of the business. There is no breaking this cycle. This leaves a minimum amount of time to spend on marketing for busy producers. According to Dave Hershman, industry author and trainer, the only real solution is to make sure that every action achieves maximum results through the use of synergy. Maximum synergy refers to the increase in effectiveness of your marketing activities through the linkage of objectives, tools, and targets. Here are seven rules to help increase your marketing effectiveness with maximum synergy marketing:
1. Every marketing … (3 comments)
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real estate: I have a question for all of you... - 05/20/08 04:51 PM
When you are trying to refer someone in another state through activerain, what do you look at on their profile? Do you look at their activity, what they have to offer, their beliefs, their testimonials? I am just curious because I am referring people who I can't help to others and I am just curious as to how you guys assess them to be referred.
… (3 comments)
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real estate: Fannie Mae has announced a new policy. - 05/19/08 03:46 PM
Although Fannie Mae has written down a bunch of losses, Fannie Mae announced a new, national policy on down payment requirements for conventional, conforming mortgages the company will purchase or guarantee. I am so glad they have because this goes to show they are willing to stick their head out and see what happens and what is grabbed, regardless of this economy!! Starting June 1, 2008, Fannie Mae will accept up to 97 percent loan-to-value ratios for conventional, conforming mortgages processed through our systems that we use to do automated underwriting (Desktop Underwriter) and 95 percent loan-to-value ratios for loans underwritten … (3 comments)
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real estate: Strategies for Savvy Sellers, thought this looked useful.... - 05/18/08 10:23 PM
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real estate: Some more inspiration I hope for you guys.... - 05/18/08 10:46 AM
One of my favorite quotes that came from a Successories poster was "some people dream of success while others wake up and work hard at it."
Isn't this the truth? I got to thinking about it and there are others that are out there. I read a verse in the Bible recently that says you might be a runner in a race, but there is only 1 person who wins the prize! WOW! How powerful is that? Think about it, we have to deal with buyers and sellers everyday. We have to win them somehow. Remember you are in a race … (1 comments)
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real estate: Thought this was humorous... - 05/15/08 08:53 PM
Should give you something to think about when you do your flyers and your MLS listings. Watch your words. There are enough articles out there on the internet that make fun and say what the words "really mean" Here are some examples:
Cozy means dollhouse (tiny)
Convenient to shopping: Next to a strip mall.
Charming: Small.
Turnkey: Just overhauled, complete with granite countertops and stainless-steel appliances.
Unique: Remodeled by someone on acid.
Handyman special: Bring boots.
Walk to Schools (insert your own word): Schools are 20 blocks away.
Motivated seller: They need to sell before they default on their mortgage.
Tall ceilings: Taller … (3 comments)
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real estate: Can you really avoid foreclosure with FHA loans? - 05/13/08 07:38 PM
Now this sounds interesting, I saw this on a website and with all of this stuff going on...does this actually happen?
If you have an FHA insured loan, your lender may be able to work with you in order to obtain a one-time payment from the FHA insurance pool that will bring your payment schedule current. What in the world? One-time payment? Makes you wonder how much that one time payment is....doesn't it. For this option to occur, your delinquent status must be at least four months but no more than twelve months. In addition, you must be prepared to resume … (2 comments)
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real estate: ATTORNEY GENERAL LORI SWANSON SUES SIX MORTGAGE "FORECLOSURE CONSULTANTS" FOR VIOLATIONS OF MINNESOTA CONSUMER PROTECTION LAWS - 05/13/08 10:56 AM
I came across this and I thought this was interesting from www.mortgagefraud.org
Minnesota Attorney General Lori Swanson today filed six new lawsuits in Hennepin County District Court against foreclosure consulting companies that charged Minnesota homeowners up to $2,375 to save their homes but failed to provide promised assistance that would help them retain home ownership.
"We do not tolerate mortgage foreclosure consultants taking advantage of struggling homeowners who are already between a rock and a hard place in the worsening mortgage meltdown," Swanson said.
The lawsuits filed today are against: (1) National Foreclosure Relief, Inc., a Nevada corporation with a California … (0 comments)
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real estate: Real Estate Agents.... - 05/12/08 11:16 AM
Join me in my new forum. This is for people who would like tips with marketing, dealing with sellers and buyers, etc. I think all of you will enjoy it. This is also for webinar, seminar, ANY kind of requests that will help you in this market. The website is georgialending.freeforums.org Enjoy and please give me some feedback as to what you think. Although I am in Georgia please do not hesitate to join regardless of what state you are in. One thing might be working in one market whereas another market has not even heard about it yet....
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real estate: Did you know.... - 05/12/08 09:53 AM
That lenders have a tough time with the theory of a HIGHER purchase price than the actual list price? I am telling you this because if FHA is the mother of all financing right now, people are going to find ways for the seller to contribute 9% (6% seller concessions toward closing costs and 3% towards down payment assistance.) SO, when you are making an offer on a home, make sure you are not offering more than the list price. The lender's theory is if it doesn't sell for the old list price, why would that change this time? Also, if … (2 comments)
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real estate: Short Sale VS. Foreclosure - 05/11/08 05:32 PM
Okay, I am doing this from a loan officer's point of view and of what I have seen how it is reported to credit reports.
When someone has a short sale (sells it for less than the balance owed, that the lender accepted) it reports to the credit report as a 120 day late AUTOMATICALLY and it will say account settled for less than balance owed.
When a foreclosure is reported, it says either foreclosure, 120 days late, 150 days late or ALL of the above.
There is no difference in "saving someone's credit" when it comes to either doing a … (5 comments)
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real estate: Well, Well, Guess What?.... - 05/08/08 10:41 PM
Lookie hear what the house passed,
The U.S. House of Representatives on Thursday approved legislation to create a $300 billion mortgage-insurance fund and provide billions more in homeowner aid to stabilize a housing market shaken by a wave of foreclosures and a credit crunch.
The string of bills written by Democrats, the most aggressive government effort to date to combat the nation's housing woes, would give some first-time home buyers a $7,500 tax credit and send $15 billion to communities hit hard by the mortgage crisis to help them buy and fix abandoned homes.
The mortgage-insurance fund at the heart of the initiative … (9 comments)
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real estate: Are you a marketing person or a salesperson? - 05/08/08 02:31 PM
I stumbled across an interesting website for real estate agents and I thought I would share. It's called http://www.hobbsherder.com/ and here is a summary that is on their webpage showing what they do:
Hobbs/Herder is founded on a single belief: real estate is a marketing business, not a selling business. To build and sustain a thriving real estate business, it's essential that you Master Your Marketing. Boy, isn't this the truth? REGARDLESS OF WHAT BUSINES YOU ARE IN, you MUST Master Your Marketing! So go MYM! With an integrated approach to education, systems, coaching and creative services, Hobbs/Herder provides agents and companies … (4 comments)
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real estate: Motivation for Loan Officers and actually Real Estate Agents...something to remember.... - 05/08/08 12:59 PM
Loan Officers are always looking for the one tip that will help them close every loan. They seek out that one program that will instantly bring borrowers to their door. They will try a new script everyday because yesterday's didn't work for them.I'm here to tell you there is no magic bullet, there is no secret pill that will make you instantly successful as a Loan Officer.BUT, there is a method that has been tried and proven throughout the history of Loan Officers and Mortgage Professionals that has worked to get loans closed. It's a technique that has made the shampoo … (3 comments)
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real estate: Hot Dogs! GET YOUR HOT DOGS! - 05/06/08 09:46 AM
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real estate: Which are you? - 05/05/08 09:08 AM
Someone sent me this today as an advertisement. I am not posting every single word, but this does make you think....
Contrary to widely held belief, success is NOT for everyone.
For instance, success is not for the weak, fragile or cowardly especially when it relates to marketing.
The first thing you need to understand if you CHOOSE to be successful is that success is not some random event that occurs to the lucky few but instead, it take hard work and guts and one fundamental understanding...
The most successful loan officers in any market are those who market best, PERIOD!
To survive and thrive in … (3 comments)
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real estate: Question for you real estate agents.... - 05/04/08 01:24 AM
This is just for curiosity and your opinion.
If I were to send you this e-mail, would you respond? What grabs your attention? The reason for my asking is because I do my marketing by networking and by e-mailing real estate agents. Some people consider it "spam" I only consider it spam if you can't respond to it or if you can't opt out. I give EVERYONE the option to opt out. And it is a good possibility I sent you this email. If you did receive it, please let me know what you did with it and why? Did you keep … (0 comments)
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real estate: A Few Tips For Everyone Referring Business to Mortgage Brokers.... - 04/28/08 08:05 PM
I was reading the news online and they gave some tips about mortgage brokers. So I have a few comments about these things they pointed out. There are a lot of new brokers in the industry. Interview your broker to see how long they have been in the industry and find out if they know their stuff! Finding out how long someone has been in the business does not always say they know their stuff! The only reason I say this is because I have been in the business a little over 2 years and a few people I know who … (2 comments)
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real estate: Brokers are the blame for this mess?? Excuse me? - 04/27/08 06:13 PM
i was reading something in the New York Times and ran across this...
Among those blamed for the nation's foreclosure crisis, one of the most prominent targets is mortgage brokers, who have been cited by regulators, legislators and borrowers as steering people into risky and costly loans.
We are not responsible for this mess. There are many people who got loans and they were not supposed to, regardless of their situation.
Just because someone lost their job, lost income and lost their house does not mean a broker is the blame for it. Full documentation loans also default on their mortgages.
Some borrowers … (3 comments)
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real estate: Housing Inventory Shrinks In Atlanta... - 04/20/08 07:56 PM
Does this really make sense? It does to me!
Builders continued to reduce the pace of new-home construction in March amidst ongoing erosion in the overall economy and credit markets, according to the latest figures released today by the U.S. Commerce Department. Total housing starts fell nearly 12 percent to a seasonally adjusted annual rate of 947,000 units for the month, while single-family starts fell 5.7 percent to a rate of 680,000 units.
"The Senate has done a fine job already in moving forward with beneficial legislation, and we applaud its efforts to this point," stated NAHB president Sandy Dunn. "We urge the … (0 comments)
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Jennifer Butz
Lilburn,
GA
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Office Phone: (678) 531-5161
Cell Phone: (678) 531-5161
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