social media speaker: The Art of Uni-Tasking - 04/20/12 08:59 AM
This past week I was in Atlanta, GA for a real estate tech conference where I got the honor of hearing my friend Matthew Shadbolt deliver a very powerful presentation on how social media is ruining us. He shared about the addictions people are forming to the instant gratification and recognition they receive on social networks like Twitter & Facebook. The mentions, likes & comments we receive release a level of oxytocin that makes us feel better. Once a person starts to receive some, it becomes even more addicting.
It gets to the point where people spend hours at a time … (8 comments)
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social media speaker: As 2012 Begins, Do You Still Think Twitter Is Stupid - 01/10/12 02:41 PM
This past year I've had the honor of traveling the country as a social media speaker sharing on all types of social media topics like using Facebook for business, how to blog, video basics, and many other topics. One of the top statements that I've heard this past year while traveling is some variation of this: "Twitter is stupid, I don't get it" which normally leads into a discussion on how Twitter can be used to help your business.
Is Twitter Stupid or A Great Source of Traffic? One of the things I usually try to point out to people is … (19 comments)
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social media speaker: Is Your Website Mobile Optimized? - 12/01/11 02:34 PM
According to Google, mobile traffic queries are up over 4 times those of a year ago. More and more people are surfing the web from their smart phones every day for things. There should no longer be a question of whether or not you need a mobile version of your website.
Having your website mobile optimized means that it will load quickly & easily for any mobile device. If it takes more than five seconds for the page to load, consumers are likely to leave and move on to another site. Also, the amount of data required to open a non-mobile … (11 comments)
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social media speaker: Creating Better Videos- Audio - 11/08/11 06:39 PM
This is part three in my series on creating better videos. In our first segment we covered indoor shots and how to keep the light balanced. Then, we discussed why using a tripod is crucial to the quality of your video. For today's segment, we are going to discuss audio.
Good videos are made up of two main components. The images on the screen and the sound that accompanies it. If one of these parts is lacking or missing, the quality of your video goes down. While you may think you need to spend several hundreds of dollars on a … (15 comments)
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social media speaker: Creating Better Videos- Steadying Your Shot - 11/07/11 06:51 PM
The other day I started a series of posts on creating better videos. The series came from some recent presentations I have given as a social media speaker on using video more effectively in your online marketing strategy. The first post dealt with picking the right angles for your indoor shots. Today we are going to tackle another one of the issues I see in too many videos. The fact that you feel like you are riding a roller coaster throughout the entire video due to the shakiness. If you wonder what I am talking about, here's an example from one … (28 comments)
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social media speaker: Creating Better Real Estate Videos- The Indoor Shot - 11/03/11 10:33 PM
Wow! What a crazy month it has been here for me. Over the past few weeks I traveled several thousand miles to share as a social media speaker at many events around the country. One of the more popular presentations I have done recently has been on video in real estate. In that video I share several video demonstrations on various tools & tips. Things like the importance of using an external microphone, using tripods, etc.
I think these video tips are fairly important and could be useful to others, so I will be sharing these short video examples and … (57 comments)
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social media speaker: How Long Tail SEO Can Build Your Business Online - 09/20/11 11:33 AM
Long Tail keywords are so important to your online business and how it is found in the search engines. If your business has been struggling to be found online, this may be something you want to look into. While you may think that you need to be page one for your main business terms, what you are missing is that it is normally much more difficult to rank at the top of the rankings for these high competition keywords.
However, if you focus on long tail keywords in your site, you will find yourself having a much easier time getting … (58 comments)
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social media speaker: Using Automatic Sync Programs to Post Across Multiple Social Networks - 08/31/11 10:37 AM
As many of you probably know, in addition to presenting at conferences as a social media speaker, that I also do a good amount of social media consulting with individuals and small businesses. As we begin discussing how to use Facebook for business, the ins and outs of Twitter, how YouTube can grow their business, and several other platforms, I almost always get asked the question of how can they automate this content so that they can write it once and have it syndicated to all platforms. I understand the thought that by using a syndicator, it will spread your message … (15 comments)
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social media speaker: The ROI of Social Media is Your Business Will Exist in 5 Years - 07/02/11 10:31 AM
I just finished watching the 2011 version of Social Media Revolution from Socialnomics. As usual, they have put together a good visual representation of where social media is right now. They shared some good stats as they normally do. Things like, “If Facebook were a country, it would be the 3rd largest” “eReaders have surpassed traditional book sales,” and “1 in 5 couples meet online.” I enjoyed the stats & the choice of music to go along with years version. It was very well done.
Over the past few days I’ve watched as some of my friends have shared their thoughts … (40 comments)
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social media speaker: Never Rent What You Should Truly Own - 06/13/11 09:04 AM
I recently finished building a Custom WordPress Blog for a client that had quite the sad story. For the past 2 years he has poured his heart and soul into creating an awesome blog. He worked diligently on making his content rank well in the search engines. He was starting to see results and his business was starting to grow.
But, there was one small problem. He had created his blog on a platform that he didn't own. The blog was built on Blogger. Granted, he had no issues with setup, that only took 5 minutes to do. Another few … (29 comments)
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social media speaker: Is Social Media Dying? Google Says No! - 05/28/11 11:07 PM
{EAV_BLOG_VER:2b762beae86b955c} I am constantly traveling around the country as a social media speaker, I get asked over and over if social media is just a fad that will die any moment. Personally, I don't see this happening at any time soon, but while at a recent event in Las Vegas, I had the opportunity to sit in on a presentation by Sam Sebastian of Google. This presentation was probably one of the most informative presentations I've heard in a long time and I will definitely be sharing more information from it over the next few months.
During his presentation, Sam shared … (31 comments)
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social media speaker: Is Your Technology On The Bleeding Edge? - 04/19/11 06:04 PM
This post is something that I have debated writing for several weeks now. I've had the topic in my mind but have yet to place it into written words. Over the past two months I have been rather busy traveling to events to share as a social media speaker. During these events there have been debates on whether old school sales or new technology is the way to go. There have been discussions on how to become a trusted agent with Chris Brogan. The importance of QR codes has been brought to full attention by Jeff Turner and also debated here.
… (73 comments)
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