online marketing: SEO is A Lot Like Going to the Gym
- 11/20/19 12:50 PM
One trip to the gym will not put you in shape nor will you lose weight. We all know this. So why do we expect the same results from other things in our life? My husband Tim and I have been marriage coaches in our community for several years and we often relate working on your marriage to working out at the gym.
To build a different life or to change something it has to be a consistent and continuous effort. To change old or bad habits we have to implement new habits and then stay consistent so that they actually do … (13 comments)
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online marketing: How to Boost Your Local SEO With Citations
- 09/24/19 09:36 AM
Local SEO at its Finest
Ok, so let's start with the simple question. What is a business citation?
Business Citations are what Google and Bing use to rank your site in the three-pack. Three pack? What is a three-pack?
In the Google Search results you will see this:
No doubt that you have seen then while you are searching the web and while you may have a listing here, there is a way to outrank your competitors by doing the following steps.
Create a business citation – easier said than done, like everything marketing but you need to have the following information to create a citation.
… (33 comments)
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online marketing: An Easy Way to Get More Google Reviews
- 05/29/19 09:19 AM
How to Get More Real Estate Reviews on Google!
Search Engine Optimization has changed over the years and it continues to change. One of the newest changes is Local SEO which has to do with Google My Business and how your business shows up on the three pack of business, which includes your website, phone number, images and now blog posts.
One of the best ways to increase your ranking in the Local Pack is to have more reviews than those that you are competing with. This can be a difficult asking a client to give you a review since they have to … (7 comments)
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online marketing: SEO, SEM, CRO - OH MY! What is it? (And Does it Matter Anymore?)
- 03/19/19 01:02 PM
Search engine optimization (SEO), search engine marketing (SEM), conversion rate optimization (CRO)… Aren't these all essentially the same thing?
Well, not exactly. When the term is search engine optimization first came out that's exactly what we were doing, optimizing for search engines. There was a lot of black hat techniques 10 to 15 years ago and it was easy to game the system. This means that as long as you put enough effort, time, and usually, money into the game, you would end up on the first page. But of course, Google goes after those black hat optimizers and they are always looking … (35 comments)
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online marketing: Do I Really Have to Write 2000 Words?
- 10/05/18 08:47 AM
You may have heard a few blog posts or articles talking about how many words you really need for a blog post. Well, while you are free to write just about anything online you want and make it however long you want, if you really want it to stand out and stick around, the longer the better.
"But who has time to read that much? I certainly don't - don't people get bored and move on?"
Yes. But the longer the post is, the better it's laid out, and the more exhaustive in its information and authority, the more Google will find value … (45 comments)
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online marketing: Difference Between Google+, Google Places, and Google Business
- 09/04/18 10:47 AM
I did a post last week about Google My Business and how beneficial it can be for your business, regardless of your industry. If you have had a business name for some time, Google will automatically make a business page for you and then it's up to you to either claim the page or create a new one. But I also noticed that a lot of people didn't understand the difference between Google business, Google places, and Google+. Yes, it is confusing, but let me see if I can break this down a little bit better.
Google Places for Business – basically … (41 comments)
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online marketing: Google My Business Listing is Bringing in Clients
- 08/06/18 03:52 PM
Google Plus... almost a non-entity at this point. I read a post on Facebook the other day from a "Memory" from J. Philip Faranda that showed a Google plus symbol with the tagline, "Let me know if you want an invite for Google Plus!". HA.. well, those crazy days are gone but Google certainly isn't. Yes, Google plus still may be around for some good indexing here or there, but their My Business Page is really where it's at and you may be utilizing it all wrong.
If you don't have a Google Business Page, get one. It's free and it's another great SEO … (37 comments)
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online marketing: If Your Site Doesn't Have an SSL Cert. You're Behind
- 05/08/18 04:03 PM
SSL Certificate (Secure Sockets Layer). That's the httpS at the beginning of your website domain address. They've been around for a couple years now but they are getting more and more important and if you don't have one, you're already behind the times.
I haven't blogged in a while but the ideas keep building up. I need to share this information because we are seeing more and more sites buying SSL certificates and attaching them to their site. This is imperative and inevitable. So much so, many people may not even click on your site if it's not secure. You might be losing a … (39 comments)
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online marketing: What to Use Instead of "Contact Me"
- 01/02/18 09:26 AM
It's overplayed... and I'll admit I've used it about 8 zillion times but it doesn't have the same pop like it use to... Did it ever? I'm not sure. But I do know that we gloss over those words at the end of an article but man, when we need that "Contact" button, we certainly go hunting for it, don't we?
But, isn't the idea of every article, post, or social media promotion to get a client to contact me? So how do we invoke the idea of communication instead of just the tired and old, contact me? I've been doing a … (69 comments)
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online marketing: What Do Yoda and Real Estate Agents Have in Common?
- 11/18/17 11:34 AM
You know Yoda, that wise old Jedi who trained Luke to use the force? I don't think anyone here doesn't know who I'm referring to when I say Yoda, Jedi, or Luke. We almost all know the story of Star Wars. And we probably all know what the story is generally about, right? Well, let me ask you this... Is the story about Yoda? Or Luke? Or maybe even Darth Vader? Chances are you didn't say Yoda. Because Yoda is the guide we all need in our lives. He is the one that comes alongside, helping guide the main character throughout … (6 comments)
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online marketing: Google Wants Content, But People Get Bored...
- 10/18/17 01:27 PM
You're online, you're writing, but are you getting anything in return? We've all heard content is King so why are people not responding to the gazillion blog posts I'm putting out there?
Google is the King and we all want to play in the kingdom so we kind of have to follow their rules. We need to write for both search engines and the actual people that read our stuff. Unless you don't care about that. If you're just trying to fill your site with words, then go for it; grammar, spelling, and comprehension mean nothing, but just understand Google will know that … (51 comments)
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online marketing: You Are Being Stalked and you may not even know it.
- 08/27/17 02:51 PM
You Have a Million Dollars. You want to invest that million. Who do you trust?
Well, I don't have a million dollars but what money I do have I want to put into the hands of a trustworthy investor. I have been with Edward Jones for several things in the past, 501 for college, IRA, etc... but I didn't have a local agent so I went to work researching.
Maybe it's just because I build websites for a living and focus on lead capture, but man was I picky. I stalked this guy! I first looked up Edward Jones people in the area. … (4 comments)
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online marketing: I Don't Think About SEO ....
- 01/11/17 07:51 AM
I saw a question this morning about your favorite SEO tip. Many people said they don't even think about it. I found that interesting and it prompted this post.
I actually get it! You think about real estate (or mortgage or home inspections or whatever you do). You don't DO SEO. You DO your job. SEO is literally a completely different job.
In case I'm speaking a foreign language here, SEO stands for Search Engine Optimization. It's basically making your website or blog favorable in the eyes of search engines (like Google) and readers alike in order to be found and ranked.
Unless you have … (47 comments)
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online marketing: Ramp Up Your Online Exposure for 2017
- 01/02/17 02:56 PM
I started writing for a brokerage company that just writes TO other brokers. They want to draw in other brokers in their area and offer a different approach to their real estate business. I've been writing on business coaching, branding yourself, the use of technology and if you're just working for someone else or really growing your business.
I love it because it gets me thinking about my own clients and how they really want to grow their business in 2017. As many of you know, I was a real estate agent for several years and it just wasn't my bag, but … (43 comments)
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online marketing: Scream Out Loud Marketing - A Post By Tim Emineth
- 09/07/16 07:16 AM
Well, school started and as all parents give a sigh of relief I am left wondering if I should join them or think of this time differently. As a guy that works from home with his wife the first thing that I think of is: “Yeah! Nooners are back baby!”, and then I thought, what better way to celebrate your child’s new scholastic year than to do the things that got you that child in the first place.
Now is the time that you can scream in ecstasy and you don’t have to worry about who is going to hear you or … (59 comments)
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online marketing: Expanding Your Online Presence for More Business
- 08/23/16 07:30 AM
It's getting harder and harder to rise above the competition but it can be done. It takes time and commitment. It's consistency. It's being in front of your audience all the time, never letting more than a few days go by without them knowing who you are, what you do and where you do it.
Now, this is only for those that are really trying to make it online. My good friend has been a real estate agent for 25 years and just recently put up a website, but only for contact because she does no online marketing. All her business … (59 comments)
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online marketing: Do I Know What You Do in 5 Seconds?
- 05/09/16 06:19 AM
Take your laptop or tablet to a friend who has never seen your website before. Open your laptop to your website or pull it up on your tablet. In 5 seconds close it or pull it away. Can your friend or trusted client tell you exactly what you do? If not, your website is not doing what it should be doing.
Look at your website. Does it answer the basic question that your client wants to know?
Do you sell real estate or do you sell yourself?
Does my website and/or my services solve my clients problem?
What is my client's problem?
If you're not sure of the … (11 comments)
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online marketing: News Articles and Market Reports - Duplicates and SEO No No's
- 09/02/14 06:14 AM
Do you post news articles on your blog from major news sources and site the source? Do you do it more than you write original content? How about market reports? Do you copy and paste the same template and then change just the community, town and prices?
Bad. Now, it's ok to once in a while repost some great content if you feel it helps your readers and as long as you link back to the source of the article but if you do that more than you write your own original content you are diluting your site.
The more content you swipe … (54 comments)
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online marketing: How to Create Viral, Shareable Content for Great SEO
- 08/08/14 12:41 AM
The two most important SEO factors today are quality content and it's value to others. If other people find it valuable, they will share, talk about and respond to that content. That's GREAT SEO. But, how do you create content that someone will want to talk about?
That's the toughest job of all. You don't have to be a great writer or composer but you do have to come up with striking material that will catch someone's attention and cause them to click on, browse, talk about and share.
Real estate can be so difficult because it's often times a one-time thing. … (111 comments)
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online marketing: Seriously People.. Who Takes Your Photos??
- 07/15/14 03:39 AM
I market for a lot of real estate agents and I market their photos too so I see a lot of different styles and types of photos but if you are selling the property, to me, the photo needs to be amazing! It's the first impression of the home that most home buyers will see and if the photo doesn't evoke excitement, there is no way they are going to want to see more.
Now, I know that professional photos do cost money but in many cases are well worth it especially on homes that are over the median price for … (81 comments)
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One trip to the gym will not put you in shape nor will you lose weight. We all know this. So why do we expect the same results from other things in our life? My husband Tim and I have been marriage coaches in our community for several years and we often relate working on your marriage to working out at the gym.
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