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online property marketing: Day Eight - Online Property Marketing - 02/12/09 12:11 AM
Day Eight: Virtual Tours
So many free and fee based tools / services that allow you to create virtual tours of a property that there really is no excuse NOT to create virtual tours.
So far if you've been following along with this series you've learned some tips on why to add properties to the MLS, to your build in property search tools that came with your website or that you've had built (if any), on page property marketing through out your website, 3rd party vendors like Trulia, e-mail broadcasts to Realtors and past leads / clients, and press releases.
At … (8 comments)
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online property marketing: Day Seven - Online Property Marketing - 02/10/09 04:58 PM
Day Seven: Press Releases
I completely understand that not all homes are press release "Worthy". However some are worthy of a press release such as a famous or semi famous person's home being put up on the market. If you are a creative writer than even a simple shack could be put on the market.
A few years back I caught a press release about a dumpy little shack that was on the market for over a million bucks. The press release was creatively written and an appropriate disastrous image was used to make me say, "What the heck?" and proceed … (1 comments)
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online property marketing: Day Six - Online Property Marketing - 02/09/09 12:58 PM
Day Six: E-Mail Broadcast Marketing - Past Leads
If you've read my previous Day Five post Titled, "E-Mail Broadcast Marketing - Realtors" then you can suspect that you have some marketing options for anyone that has contacted you in the past for real estate needs.
Buyers, Sellers and those that are just curious on lookers; if they have contacted you before then they are potential clients today. Even if these people have used your services to buy or sell in the past, there may be a need for your services once again OR they may have a friend or family member … (1 comments)
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online property marketing: Day Five - Online Property Marketing - 02/06/09 11:05 AM
Day Five: E-Mail Broadcast Marketing - Realtors
As a Realtor you have every tool available to you to inform other Realtors in your office and out of your office of current properties you are marketing. By educating them on what is available you are further improving your odds of selling a home even more quickly than other Realtors in your area.
You Can't Simply Blast an E-Mail to Every Realtor in a 50 Mile Radius
I'd say that in almost all of the United States there is easily enough property surplus that your competitors won't give a damn about your two … (2 comments)
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online property marketing: Day Three - Online Property Marketing - 02/04/09 06:19 AM
Day Three: Website On Page Promotion
If you've been following along over the last two days you've read about promoting properties both through the MLS and the property search tools that are available with most template provider based websites and even custom websites.
Today I want to review a screenshot of a real estate website that I think promotes properties fairly well through out the actual pages of the website AND at the same time provides visitors to search the MLS or search properties via their own property search tools.
Main Property: This home is the very first thing someone … (3 comments)
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online property marketing: Day Two - Online Property Marketing - 02/03/09 07:18 PM
Day Two: Website Property Search Tools
Let's assume that at least 30% of Realtors nationwide have custom or template based websites. That would mean that out of 1.2 million Realtors that 240,000 websites exist purely for real estate agents.
Over 1.2 Million Realtors (1) Over 4.9 million homes on the market in 2008 (2) Template based websites from companies like Advanced Access, Homes or Best Image all tend to have their own internal property search tools. So not only can a Realtor take advantage of MLS property marketing but they can also have their own property search tools directly … (8 comments)
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online property marketing: Day One - Online Property Marketing - 02/02/09 11:51 PM
Online property marketing has grown and changed in such ways that should a Realtor close their eyes for just a minute there is a good chance that they've missed out on great opportunities, services or products that allow them to promote and market real estate online.
I've created a list of 10 ways that you can market individual properties online. Some of these you probably already do but keep in mind that the more of these 10 items you can accomplish for every single property the more likely you are to be ahead of the competition. Furthermore, the more of these … (6 comments)
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