I am just coming away from Inman Connect (the real estate news show) which is always invigorating as I see so many dear friends and associates. Being in the technology and marketing side of real estate has over the years brought many familiar faces and friendships.

Video and its place in the marketing of homes was really emphasized by Brad Inman as he waved his iPhone in the air during opening ceremonies.   The use of video has become a regular practice for many real estate professionals, but I must say only a small fraction are taking advantage of its marketing potential.

The Real Estate Home Show www.TheRealEstateHomeShow.com (REHS) has been doing video for the past 4 years; they have technology that allows them to animate still images in a way that a video would look with its panning and zooming. If you think about it, it makes a great deal of sense as using a video camera requires a certain level of expertise; still digital cameras are basically point and shoot.

During the video presentation, REHS provides full branding to the individual real estate agent with their image and logo inserted at the beginning and end of each segment and contact information noted throughout.

They supply professional scripting and narration, making any agent look like a million bucks! Overall, the product is quite impressive for its cost which is $79 to produce.

REHS offers something that really makes sense; unlike a tour company that simply forwards the agent a link, the REHS guys take a very active role in marketing the home through distribution of the video. They post the listing video on Yahoo!, AOL, Google, YouTube and their site TheRealEstateHomeShow.com.

Interesting note, they are part of YouTube's partner program that provides some added exposure and some pretty great tools that allow them to determine some demographics. YouTube provides some data points as to "who's watching" the REHS videos, including number of views, gender and age group.  The numbers are pretty impressive; 46% are female and 54% are male. The age group breaks down  as follows: 35-40 = 20%,  45-55 = 38%, 55-65 = 22% ... So just doing the math here, 80% of those viewing homes on YouTube are the exact and perfect real estate target.

The process is straight forward; provide 6 images and cut and paste the well-thought-out "public" MLS comments and they will take care of the rest. For more information, got to www.TheRealEstateHomeShow.com

See a sample on YouTube Linik