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internet lead conversion: Internet Lead Conversion — Who doesn't want helpful information free? - 01/14/10 11:00 PM
Although I've had a web site since Day One, which was back in August 2005, leads were few and far between, and lead conversions were nonexistent.
I hired a marketing professional in March 2007 to help me with my web presence, and by offering incentives to those who visited my web site, both leads and lead conversions increased. The two major incentives I use to get useful information from leads, as well as the opportunity to sit down with them and talk about their needs, wants, and goals are my monthly newsletter and a CD of hundreds of useful documents not about buying … (14 comments)

internet lead conversion: Internet Lead Conversion — The little things still count - 01/13/10 06:26 PM
Internet Lead Conversion — The little things still count.
One of the problems with the Internet is that it allows complete anonymity. Even if you visit a site that requires a name and email address, you can put in a fake name and a fake email address.
That makes it difficult and time-consuming to find that one name and email address that are good, and then to convert it into a sale. But how do you do that? I believe there are three things that you have to do well in order to convert Internet leads.
Speed — Be fast in … (11 comments)