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staging: Minimalist staging - 09/04/11 11:33 PM
Minimalist staging
I went to preview some properties before I had an open house from 1:00 to 4:00 p.m.
Rarely do I find staging at unoccupied condominiums, so I was somewhat shocked when I found this staging:


 
I don't know whether that really was the extent of their staging, whether those 14 items got left behind by the owner, whether they were just starting the staging, whether staging was just ending....
♪♫♫♫♪
Recent blog posts:
Labor Day Weekend Open House San Diego Mission Valley condos for sale — Kensington Park Villas (September 4, 2011) After the house … (16 comments)

staging: All the home's a stage, and look what's showing! - 07/26/11 05:24 PM

All the home's a stage, and look what's showing!
Just like at the theatre, when you're selling your home and want hundreds or thousands of people to see the show, you want the stage set up properly. Let's go through a complete stage production of "Sell my home!"
Act 1 — Set at the street curb and front door.Make sure everything from the street curb to the front door is beautiful. It's called curb appeal. Your curb appeal is your marquee announcing to the world, "Look what's showing today!" Act 2 — Set at the paint store.Paint colors can be … (25 comments)

staging: Virtual staging is here, but at what cost? - 07/02/09 04:16 PM
We all know the benefits of staging, or at least I hope we do.
Unfortunately, it's sometimes difficult to convince our Clients about the benefits of staging, especially when there's a fairly significant expense involved.
I take the position that I'm only out to sell my services, and if I can at least get my Clients to call a stager, or a home inspector for a pre-listing inspection, those professionals can sell their own services.
I think Realtors trying to sell the services of other professionals is simply the wrong way to go about it, although it seems that Realtors do … (17 comments)

staging: Renter, house sitter, and stager all rolled into one - 05/11/09 07:59 PM
If you are very mobile, have tasteful furniture, are adept at taking care of a house, both inside and outside, and have always dreamed of living in a high-end home (mostly million-dollar homes), this just might be your opportunity.
Quality First Home Marketing, operated by Mary Heineke, rents vacant homes at a discount. The caveat is that the renters must stage the home so that it looks lived in but must also maintain the home -- inside and outside -- in "show-ready" condition for buyers and agents.
Renters must have the ability to furnish the home with tasteful furnishings and live … (18 comments)