Real estate blog entries tagged with ma by Jim Gatos (Keller Williams Realty)

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Home : Blogs : Jim Gatos : Jim Gatos - YourHassleFreeListing : Tag "ma"

ma: Agents; What is your "USP"? - 08/08/10 07:28 PM

USP?Unique Selling Proposition.
Those three words carry SO much weight. They stood out from all the other words SO prominently when I first realized their signifigance as I was reading "The Millionaire Real Estate Agent", by Gary Keller. I must have read that book in 2004 or so and I never could get that concept out of my head.
Having a "USP", or Unique Selling Proposition, is a way to SEPARATE YOURSELF, to differentiate yourself from ALL the other real estate agents out there; your competition. Although most real estate agents, to a certain degree, have some sort of USP, it … (8 comments)

ma: Why I don't like..."Home Inspection will be performed for 'informational purposes only".. - 10/09/08 08:28 AM

I was writing an offer to purchase for a client of mine on a HOT listing that purportedly had 6 offers in and possibly more coming. While on the phone with the agent, I asked (as a dutiful buyer agent sometimes should) if there were any conditions that the seller preferred that perhaps I and my client may not be aware of that that the seller would "prefer"... The answer I got warranted this blog post; the agent suggested I write in the "special conditions" section the following;"Home Inspection will be performed for 'informational purposes only"..I have to laugh whenever I … (3 comments)

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Jim Gatos

Worcester, MA

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Keller Williams Realty

Address: 276 Turnpike Road, Suite 221, Westborough, MA , 01581

Office Phone: (508) 871-7141

Cell Phone: (774) 239-3094

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