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millbury: Agents; What is your "USP"? - 08/08/10 07:28 PM
USP?Unique Selling Proposition.
Those three words carry SO much weight. They stood out from all the other words SO prominently when I first realized their signifigance as I was reading "The Millionaire Real Estate Agent", by Gary Keller. I must have read that book in 2004 or so and I never could get that concept out of my head.
Having a "USP", or Unique Selling Proposition, is a way to SEPARATE YOURSELF, to differentiate yourself from ALL the other real estate agents out there; your competition. Although most real estate agents, to a certain degree, have some sort of USP, it … (8 comments)
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millbury: Overpricing your home? I can't help you... - 07/30/10 07:04 AM
About a year ago, I was talking to a fellow agent about how we run our businesses. Probably, that was my first mistake right then and there. (Just Kidding)...
However, I told that agent, no matter what I tell sellers when I look at their property, I could hit them in the head with the "TRUTH Sledgeahammer" all day long, a lot of them STILL opt to list with yet another agent, who agrees to list their home for "a little overpriced" and they wind up for the most part, either NOT selling their home, or accepting an even LOWER price … (84 comments)
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Jim Gatos
Worcester,
MA
More about me…
Keller Williams Realty
Address: 276 Turnpike Road, Suite 221, Westborough, MA , 01581
Office Phone: (508) 871-7141
Cell Phone: (774) 239-3094
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