Real estate blog entries tagged with usp by Jim Gatos (Keller Williams Realty)

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Home : Blogs : Jim Gatos : Jim Gatos - YourHassleFreeListing : Tag "usp"

usp: Agents; What is your "USP"? - 08/08/10 07:28 PM

USP?Unique Selling Proposition.
Those three words carry SO much weight. They stood out from all the other words SO prominently when I first realized their signifigance as I was reading "The Millionaire Real Estate Agent", by Gary Keller. I must have read that book in 2004 or so and I never could get that concept out of my head.
Having a "USP", or Unique Selling Proposition, is a way to SEPARATE YOURSELF, to differentiate yourself from ALL the other real estate agents out there; your competition. Although most real estate agents, to a certain degree, have some sort of USP, it … (8 comments)

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Jim Gatos

Worcester, MA

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Keller Williams Realty

Address: 276 Turnpike Road, Suite 221, Westborough, MA , 01581

Office Phone: (508) 871-7141

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