An important aspect of your web marketing strategy is the domain name that you choose for your main web site, and the sub sites you will be using in your broad marketing effort. When choosing a domain name you should keep in mind the purpose of the site, the keywords that are likely to be entered to find the site, and the geography of your business. I say the geography because as you know in real estate, it's all about location. The geographical nature of your business goes from beginning to end in your web marketing strategies.

So when I am registering domain names here are some of the guidelines that I follow. Please do not share this information with anyone or there won't be any domain names left for the rest of us to register!

• When creating a listing web site you can use the address, for example 100-maple-ave-brookpark-ohio.com
• If you want a site that can be used for one or more listings try besthomeinyourtown.com, besthomeincanfield, besthomeinbrookpark, etc.
• If you are creating a blog site use names like hersheyrealestateblog.com.
• Be sure to get a few regional names like myregionalhomesforsale.com, raleighnchomes.com and raleighnchomesforsale.com are surely already taken but...
• Try raleigh-nc-homes-for-sale.com (actually this one is already taken too! someone in Raleigh is paying attention, but the .net version of this name is still available as of this posting!)

These domain names can be used for listing web sites, your main site, subdivision specific sites, and stealth sites. Three years ago these names were wide open but today you need to be a little more imaginative to get a name that will work for you.

In order to know which are the best search phrases to choose, you will need to hire and SEO expert, or wait until I write my article and search for the terms yourself. I know some of you are already on board and doing it yourself - keep up the good work if that's the case.